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83 Cards in this Set
- Front
- Back
Characteristics of and audience-centered speech
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Select and narrow topic, determinie purpose, develop central, generate main ideas, gather supporting materia, organize speech, rehearse speech, deliver speech.
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What is the def. of ethics?
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The beliefs, values, and moral principles by which people determine what is right or wrong.
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What are the seven major components of the speech communication model?
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Source, message, noise, channel, message, reciever, feedback
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Ways to become a better listener
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Adapt to the speakers delivery. listen with you eyes as well as your ears, monitor you emotional reaction to the message, avioid jumping to conclusions, be a selfish listener, listen for major ideas, identify your listening goal.
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What is critical listening?
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The evaluation of the quality of information, ideas, and arguments presented by a speaker.
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What is critical thinking?
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Making judgements about the conclusions presented in what you see, hear, and read.
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What is the speech topic?
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The key focus of the speech.
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What is the central idea? And the characteristics?
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Summarizes the speech (declaritive sentence, direct and specific language, single idea, and audience centered)
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What is the general purpose?
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THe overarching goal of the speech - to inform, persuade, and entertain.
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What is the specific purpose?
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A concise state of the desidred audience response indicating what you want your listeners to remember, feel, or do when you finish speaking.
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Chronological organization
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By time or sequence
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Topical organization
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according to recency, primacy, complexity, or the speaker's discretion
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Spatial organization
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Based on location or position
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Cause-and-effect organization
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focuses on a situation and its causes or a situation and its effects
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Problem and solution organization
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focuses on a problem and then various solutions or a single solution and the problems it would solve
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What is a signpost?
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a verbal or nonverbal signal that a speaker is moving from one idea to the next.
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5 elements of the introduction
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Get audience's attention, intoduce subject, give audience a reason to listen, establish credibility, preview your main ideas.
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5 elements of the conclusion
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Summarize your speech, reemphasize the central idea in a memorable way, motivate the audience to respond, provide closure
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What is the preparation outline?
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A detailed outline of a speech that includes main ideas, sub points, and supporting material and that may also include specific purpose, introduction, bluepring, internal preview, and summaries, transitions, and conclusion.
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What is the delivery outline?
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Condensed and abbreviated outline from which speaking notes are developed.
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Chronological organization
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By time or sequence
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Topical organization
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according to recency, primacy, complexity, or the speaker's discretion
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Spatial organization
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Based on location or position
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Cause-and-effect organization
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focuses on a situation and its causes or a situation and its effects
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Problem and solution organization
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focuses on a problem and then various solutions or a single solution and the problems it would solve
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What is a signpost?
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a verbal or nonverbal signal that a speaker is moving from one idea to the next.
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5 elements of the introduction
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Get audience's attention, intoduce subject, give audience a reason to listen, establish credibility, preview your main ideas.
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5 elements of the conclusion
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Summarize your speech, reemphasize the central idea in a memorable way, motivate the audience to respond, provide closure
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What is the preparation outline?
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A detailed outline of a speech that includes main ideas, sub points, and supporting material and that may also include specific purpose, introduction, bluepring, internal preview, and summaries, transitions, and conclusion.
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What is the delivery outline?
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Condensed and abbreviated outline from which speaking notes are developed.
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Purpose of visual aids...
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enhance memory, help listeners organize ideas, help gain and maintain attention, help illustrate a sequence of events or procedures.
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Guidelines for preparing visual aids
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make them easy to see, keep simple, select the right presenation aids, rehearse with the aids, explain the aids, do not pass objects throughout the audience
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Goals of informative speaking
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To enhance understanding, to maintain interest, to be remembered
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What is an informative speech?
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A speech that teaches others new infor, ideas, concepts, principles, or processes in order to enhance their knowledge or understanding about something
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What is demographics?
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Statistical information about the age, race, gender, sexual orientation, education leve, and religious views of an audience.
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What are the three steps in becoming an audience centered speaker?
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Gather infor about your audience, analyze the info you have gathered, then use the info to eithically adapt to your listeners.
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Oral style
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More personal, facilitating interaction between speaker and audience; less formal; more repetitive
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Written style
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Less personal with no immediate interaction between writer and reader; more formal, less repetitive.
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Figure of speech
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language that deviates from the ordinarey, expected meaning of words to make a description or comparison unique, vivid, and memorable
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Metaphor
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an implied comparison between tow things or concepts
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Simile
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a comarison between two things that uses the word like or as
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Crisis rhetoric
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language used by speakers during momentous or overwhelming times
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Personification
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the attribution of human qualites to inanimate things or ideas
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Omission
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leaving out a word or phrase the listener expects to hear
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Inversion
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reveral of the normal word order of a phrase or sentence
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Suspension
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withholding a key word or phrase until the end of the sentence
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parallelism
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using the same grammtaical pattern for two or more clauses or sentences
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antithesis
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opposition such as that used in two part sentences in which the sonce part contrasts the meaning in the first part
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repitition
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use of a key word or phrase more than once for emphasis
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alliteration
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the repitition of a consonant or sound several times in a phrase, clause, or sentence
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What is persuasion?
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the process of changing or reinforcing a listeners attitudes, beliefs, values, or behaivor
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Attitude
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a learned predisposition to respond favorably or unfavorably toward something
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belief
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what you understand to be true or false
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value
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an enduring concentp of right and wrong, good and bad.
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Elaboration likelihood model of persuasion
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the theory that people can be persuaded by logic, evidence and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number or arguments presented or emotional appeals.
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Cognitive dissonance
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the sense of mental discomfort that prompts a person to change when new infro conflicts with previously organized patterns
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Social judgement theory
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theory that categorizes listener responses to a persuazive message as in the latitude of acceptance, the latitude of rejection, or the latitude of non-commitment
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Proposition of fact
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a proposition that focuses on whether something is true of false or wheter it did or did not happen
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Proposition of value
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calls for the listener to judge the worth or importance of something
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Proposition of policy
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advocates a change in policy, procedure, or behaivor
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Ethos
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term to refer to a speaker's credibility
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Competence
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an aspect of a speaker's credibility that reflects wheather the speaker is percieved as informed, skilled, or knowlegdeable
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trustworthiness
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an aspect of a speaker's credibility that reflects wheter the speak is perceived as being believable and honest
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dynamism
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an aspect of a speaker's credibility that relfects whether the speaker is perceived as energetic
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Pathos
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term used to appeals of human emotion
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logos
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term used to refer to logic
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Inductive reasoning
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reasoning that uses specific instances or examples to reach a general, probable conclusion
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Deductive reasoning
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reasoning that moves from a general statements or principle to a specific, certain conclusion
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Casual fallacy
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a faulty cause and effect conncection between two things or events
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bandwagon fallacy
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reasoning that suggest that because everyone else believes something or is doing something, then is must be valid or correct
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either/or fallacy
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the oversimplification of an issue into a choice between only two outcomes or possibilities
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hasty generalization
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a conclusion reached without adequate evidence
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Ad Hominem
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an attack or irrelevant personal characteristics of the person who is proposing an idea rather than on the idea itself
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red herring
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irrelevant facts or information used to distract someone from the issue under discussion
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appeal to misplaced authority
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use of the testimony of an expert in a given field to endorse an idea or product for whith the expert doen not have the appopriate credentials or expertise
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Tips for using emotion to persuade
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use concrete examples, use emotion arousing words, use nonverbals to communicate emotion, use visual images to evoke emotions, use appropriate metaphors and similies, use appropriate fear appeals
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Persuading the receptive audience
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identify with your audience, clearly state your speaking objective, tell you audience exactly what you want them to do, use emotional appeals effectively
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persuading the neutral audience
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capture the attention early, refer to beliefs that many listeners share, be realistic about what you can accomplish
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persuading the unreceptive audience
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don't immediatly announce that you plan to change their minds, begin your speech by nothing areas or agreement beofre you discuss areas of disagreement, don't expect a major shift
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5 canons
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invention, arrangement, style, memory(lost), delivery
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Refutation speaking
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credibility, evidence, reasoning, guard agaist fallacies, use emotional appeals, remember eithical concerns, anticipate and prevent counter arguments
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Rebuttal speech
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listen carefully, take notes, organize your response to their main points, attack credibility, look for fallacies, counterarguments
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Rhetoric
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The faculty of observing in any given situation tall the availiable means of persuasion.
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