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40 Cards in this Set
- Front
- Back
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Afrocentrism
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A rhetorical structure that recognizes tht structure is negotiable, varieable, and not static; the appreciates improvisation
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A Set of Principle Concepts
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What a critic borrows from a theory to help explain some kind of experience
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Cookie-Cutter Criticism
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Occurs when an analyst aplies the concepts and categories of a theory rigidly and uncritically
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Eurocentrism
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A rhetorical structure that maintains itself through hierarchy, prediction, and control
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Fetishism
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The pleasure obtained from openly looking at an object that is "satisfying in itself"
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Identification
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Occurs when people see that they are like other people, that their intraests are joined
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Metonomy
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The reduction of something complex to a more manageable sign of that complex thing
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Narcissism
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The pleasuer derived by looking at a representation of the human body, or parts of it, and identifying with it
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Personalization
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Is the strategy of textualization or narritive
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Racial Marking
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Can be accomplished through references to address, sections of the city, or by names the are ethnically identifiable
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Scopophilia
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The term used by film/cinema/TV scholars to describe pleasurable looking
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Specularity
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The technical names for the basic theory of visual pleasures
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Synecdoche
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A strategy that minimizes the paradoxes of identification and action by constructing images that move toward smaller, and more differentiated categories; that move from reduction toward representation
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Theory
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A generalized statement about the patterns in experience; offers a description of how texts work and why they came to be
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Voyerism
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Deriving pleasure from looking at something illicitly, without being invited to look and without being noticed
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What is the paradox of the identification as far as morale choices go?
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To the extent that one can identify with another, can enable/discourage moral choices
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What is the paradox of action as it relates to one's personal involvement in public issues?
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The paradox is that such involovment may proceed in ignorance of the broader forces that have caused the problems
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Identify and explain on of the two ways of minimizing the paradoxes of identification and action.
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1. An awareness of our implication in them could preserve a useful tension between out own action and our social awareness, could lead to personal actions designed to help them, and us
2. Move from metonomy to synecdoche |
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According to Brummet, how do the technological characteristics of how sports are televised contribute to the fetishtic look?
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The succesion of glances unify into a gaze by the devices of the replay, close up, and slow motion coverage
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According to Brummet how does discourse contribute to voyeristic pleasure in sports telecasts?
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When the discourse stops suddenly because of an injury, violence, grief, accident, in that moment the possibilty uninvited watching is realized
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What does Brummet mean when he says that shopping malls have political implications
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When malls turn people into shoppers, it perpetuates the capitalis system, itself. (Materialism etc.)
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Briefly explain Eurocentricity and Afrocentricity differ
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Eurocentricity based upon heararchial and power and discourse that aims to gain control
Afrocentricity recognizes that rhetorical structures or varieable not static structure is negotiable |
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What does an Afroncentric reading of "Do The Right Thing" according to Brummet, see as a major source of the problems of racial oppression
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Eurocentric assumptions about communication
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WHat is the notion of harmony nd unity the first and most crucial principle of Afrocentric rhetoric?
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Because it prevades all other pars of the communication process, callers, responders, nomm, and spiritual agents
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From an Afrocentric perspective, what to do the characters are the the action in "Do The Right Thing" show?
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Show how communal harminy and unity resist the Eurocentruc hierarchal power that requires structure and control, lacks a communal spirit
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Marxist
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Fiske, Hall, Stuart, Marx
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Media Centered
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Snow, Altheide
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Dramatistic/Narritive
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Burke
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Culture Centered
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Gates, Asante, Daniels, Smitherman
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Psycoananalytic/Feminist
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Freud, Lacan
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Dramatisic/Narritive description
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1. Symbols
2. Eguipment for living 3. Motives 4. Genres 5. Heirarchy 6. Transcendence 7. Victimage 8. Agent 9. Scene 10. Purpose |
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Media Centered description
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1. Media
2. Medium 3. Media logic 4. Realism 8. Intimacy 9. Metonomy |
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Marxist description
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1. Materialism
2. Idealology 3. Class 4. Oppression 5. Power 6. Preffered Readings 8. Hegemony 9. Inflections |
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Sal
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Owns and operates the pizzeria, Mad about Wall of Fame comment by Buggin' Out's
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Pino
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A blatant racist who idolizes a few token celebs like Prince and Eddie Murphy; Sal's older son
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Vito
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Sal's younget son; is friends with Mookie
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Clifton
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White yuppie who steps on Buggin Out's shoes
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Charlie
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During the fire hydrant scene, a man in a car who is not allowed to pass without getting wet
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Mookie
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Is the agent for the community message; is the force behind the film's title and theme Do the Right Thing; incites a riot with a riot with a garbage can; is irresponsible as a father and boyfriend; works as a pizza delivery boy
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Buggin' Out
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The self-styled political spokesperson who challenges the Eurocentric hierarchy when he demands the inclusion of Afro Americans on the pizzeria Wall of Fame; the most notorious caller in the film, the community instigator whose goal is to awaken people to the hierarchy that oppresses them
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