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5 Cards in this Set
- Front
- Back
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ideology
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a system of representation. a system of morals, beliefs and values
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Mode of address
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A consideration of the positioning of messages - who is being addressed and how
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Discourse
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The language that is associated with different communication forms
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Narrative
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a way of ordering data which produces meaning. what story is being told and how is it being done
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Technology
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A primary means by which messages and meanings are exchanged. how has this shaped the modern world of communication?
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