Comms 360

Front 1

Identifies the opportunities and risks in a particular market or for a particular product.

Back 1

Market Analysis

Front 2

Long Term Trends, Technological trends, trends in demand, demographic trends.

Back 2

External Factors

Front 3

SWOT Analysis, Organization Structure and Culture are...

Back 3

Internal Factors

Front 4

Internal Factors include (EPM,CR,F,P):

Back 4

a. Expertise and Product Mix
b. Company Resources
c. Financial
d. Personnel

Front 5

Financial Factors =

Back 5

ROI (Return on Investment)

Front 6

Financial Factors include (R,B,EO):

Back 6

a. Revenue
b. Borrowing
c. Expanding ownership

Front 7

Seller Concentration/Buyer Concentration

Back 7

How many competitors/ How many buyers?

Front 8

________ ____ ______ is the forecasting that focuses on resources, opportunities and strategies for predicting challenges a company will face to facilitate maximum positioning of policies and plans that will make the best use of available data.

Back 8

Planning time frames

Front 9

What do mission statements do?

Back 9

Operationalizes a vision

Front 10

Steps in the planning process -

Back 10

Development and implementation

Front 11

A _______ _____ summarizes the financial condition of a firm at a particular point in time.

Back 11

Balance Sheet

Front 12

The balance sheet has three sections:

Back 12

Assets, liabilities and owner's equity.

Front 13

The term balance is used to indicate that

Back 13

a firms assets are equal to the total liabilities plus owners equity.

Front 14

(Equation) Assets =

Back 14

Assets = Liabilities + Owners Equity

Front 15

______ _________ charts a firm's financial activities over a set period of time - usually a week, month or quarter.

Back 15

Income Statement

Front 16

Income statements are also called:

Back 16

Operating statement or P&L statement (profit and loss)

Front 17

The P&L statement differs from the balance sheet in that ________ and ________ are reported along with the appropriate time frame.

Back 17

Revenues and Expenses

Front 18

______ represent the value of anything owned by the company.

Back 18

Assets

Front 19

__________ represent obligations to others or money the firm owes.

Back 19

Liabilities

Front 20

______ ______ refers to the financial interest of the firm's owners.

Back 20

Owners equity

Front 21

_________ is an annual process in which management projects anticipated revenues and expenditures for the firm for the following twelve months.

Back 21

Budgeting

Front 22

Forecasting - (a,b,c)

Back 22

a - strategic - often dictated by larger corporation
b - Intermediate - annual plan
c - Short Run

Front 23

Zero-based budgeting

Back 23

Want to come out w/zeros on balance sheet.

Front 24

Definition of Marketing

Back 24

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

Front 25

IBP (Acronym)

Back 25

Integrated Brand Promotion

Front 26

The use of many promotional tools, including advertising, in a coordinated manner to build and then maintain brand awareness, identity and preference.

Back 26

Integrated brand promotion (IBP)

Front 27

IMC (acronym)

Back 27

Integrated Marketing Communication

Front 28

The process of using promotional tools in a unified way so that a synergistic communication effect is created.

Back 28

Integrated Marketing Communication (IMC)

Front 29

Four Ps of Marketing

Back 29

Product
Price
Placement (distribution)
Promotion

Front 30

Stages of Market Research (in order)

Back 30

a. Question
b. Secondary research review
c. Primary research design
d. Data-collection procedure
e. Sampling design
f. Data collection
g. Data processing and analysis

Front 31

Reliability

Back 31

Dependable, stable, consistent

Front 32

_______ ________ is for a specific purpose and designs it to answer a specific question

Back 32

Primary Research

Front 33

_________ ________ is for purposes other than the researcher's specific purpose, is often cheaper and easier to collect and give good enough results.

Back 33

Secondary Research

Front 34

_____ refers to the percentage of the target segment exposed to the vehicle, ad, or program at least once in a given period.

Back 34

Reach

Front 35

_________ is a measure of repetition and refers to how often the audience segment is reached on average

Back 35

Frequency

Front 36

______ is a Persons or households using media divided by total households with media or total persons

Back 36

Rating

Front 37

_____ are a persons or households using a specific divided by all persons or households using that media.

Back 37

Share

Front 38

___ are rules created by legitimate authority (federal, state, local governments)

Back 38

Law

Front 39

__________ - administrative law, which includes laws and rules created by agencies set up through statute by legislative bodies.

Back 39

Regulation

Front 40

______ standards of conduct and moral principle or to a perocess of reaching morally acceptable decisions. Codes of ethics. Process of defining is called a moral reasoning process.

Back 40

Ethics

Front 41

_____ _________ - Government's ability to prevent publication

Back 41

Prior Restraint...this is rare, example: the pentagon papers.

Front 42

_____ dictates job security.

Back 42

Skill

Front 43

employment at will doesn't work if employer has hidden agenda. T/F

Back 43

T

Front 44

Many employees do not work under contract.

Back 44

F

Front 45

___________ __________ - Regular performance meetings - important, document process. Standardize performance measures across the organization.

Back 45

Progressive Discipline

Front 46

In a Progressive Discipline ___ managers must be present at all meetings.

Back 46

Two

Front 47

SWOT =

Back 47

Strenghts
Weaknesses
Opportunities
Threats

Front 48

Definition of a Market or Specific Marketplace

Back 48

Defined by two elements. a. geography and b. product

Front 49

_______ _____________ is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings.

Back 49

Product differentiation

Front 50

Intermediate planning requires:

Back 50

A marketing plan, a financial plan and a human resources plan.

Front 51

A _____ is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business.[

Back 51

Brand

Front 52

________ refers to whether a study is able to scientifically answer the questions it is intended to answer.

Back 52

Validity

Front 53

_________ ________ is conducted when a researcher approaches a relatively new topic and little information is available.

Back 53

Exploratory Research

Front 54

___________ ________ describes a group or a situation in detail across a set of variables defined in the research questions. It helps identify audience segmenting characterictists and estimate those segment's sizes.

Back 54

Descriptive Research

Front 55

____________ ________ aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed, rather than large samples.

Back 55

Qualitative research

Front 56

____________ ________ refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.

Back 56

Quantitative Research