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20 Cards in this Set
- Front
- Back
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Social research
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Focus on human interactions and the ways in which humans make sense of their world
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Epistemology
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The study of knowledge
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Scholarly research
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Primary research; driven by Theory; contributes to generalizable knowledge
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Applied research
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Framework developed through scholarly research
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Proprietary research
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Not shared beyond intended audience
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Ontology
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Study of reality; how do you know about the world? what do we believe exists and how do we know it exists?
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Realist/worldview 1
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Believe the world exists and is tangible
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Nominalist/WV 2
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We can never be certain about the reality of the world; individual cognition
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Social constructionist (in between realist and nominalist)
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Believe that our ideas about reality are constructed through societal and interpersonal communication
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Objectivist -wv1
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It is possible to know and explain the world; know by discovery; repetition generalization and discrimination
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Subjectivist -wv2
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Knowledge is relative and can only be understood the individual points of view; known by interpretation
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Axiology
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Study of values
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Positivism -wv1
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Believe the scientific evidence is superior to other types of knowing; use empirical data to gain knowledge; primary goal explanation
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Interpretivism -wv2
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Understanding and interpretation of the social world is derived from one's personal intuition and perspective
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Critical perspective (in between positivism an interpretivism)
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Uses research methods as a tool to challenge unjust discourse and communication practices in order to create social change
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Inductive reasoning -wv2
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Grounded in theory; gather data, observed patterns in data, develop theory based on data; qualitative
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Deductive reasoning -wv1
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Theory driven; begin with a theory, gather evidence to evaluate theory; quantitative
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Conceptualization |
Forming an idea
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Operationalization
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Define your terms; determine exactly what you're looking at
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Reconceptualization
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Write up your research
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