Comm Test 1

Front 1

Uncertainty reduction theory

Back 1

theory that argues that much early interaction is dedicated to reducing uncertainty about others

Front 2

Rhetoric

Back 2

communication that is used to influence the attitudes of others; art of persuasion

Front 3

Renaissance

Back 3

era of intellectual, artistic and scientific achievements in Europe

Front 4

Humanism

Back 4

system of thought that celebrates human nature

Front 5

Enlightenment

Back 5

18th century belief that science and reason are the pathways to human knowledge

Front 6

Behaviorism

Back 6

the focus on the study of behavior as a science

Front 7

Elocution

Back 7

mechanics of speaking; pronunciation, posture, grammar

Front 8

Methodology

Back 8

accepted set of methods for developing new knowledge about a subject

Front 9

Social science approach

Back 9

behaviorist approach

Front 10

Interpretive approach

Back 10

humanistic (rhetorical) study

Front 11

Paradigm

Back 11

belief system that represents a particular worldview

Front 12

Theory

Back 12

set of statements that explain a phenomenon

Front 13

Naturalistic

Back 13

relating to everyday

Front 14

Quantitative methods

Back 14

methods that convert to numerical data and then analyze the numbers to establish relationships

Front 15

Qualitative methods

Back 15

researchers study naturally occurring communication

Front 16

Ethnographic

Back 16

studies in which researchers actively engage with participants

Front 17

Rhetorical analysis

Back 17

used by researchers to examine texts or public speeches

Front 18

Critical approach

Back 18

used to understand and change society

Front 19

Textual analysis

Back 19

used to analyze products

Front 20

Postmodernism

Back 20

broad intellectual and social movement of the 20th century

Front 21

Modernism

Back 21

belief through rational thinking, humans can advance and discover the universal truth

Front 22

Postmodern approach

Back 22

subjective and power is important

Front 23

Self fulfilling prophecy

Back 23

individual expects something to occur and expectation increases likelihood that it will

Front 24

Stereotype threat

Back 24

reminds individuals of stereotypical expectations

Front 25

Self-concept

Back 25

understanding one's unique characteristics and similarities

Front 26

Performance of identity

Back 26

means by which we show the world who we THINK we are

Front 27

Enacting identities

Back 27

performing scripts deemed proper for particular identities

Front 28

Role expectation

Back 28

one will behave a certain way because of social role they have

Front 29

Mutable

Back 29

subject to change

Front 30

Selection

Back 30

process of choosing what sensory info to focus on

Front 31

Organization

Back 31

process by which one recognizes what sensory input represents

Front 32

Interpretation

Back 32

the act of assigning meaning to sensory info

Front 33

Cognitive rep.

Back 33

ability to form mental models of the world

Front 34

Schema

Back 34

understanding a concept or person

Front 35

Prototype

Back 35

idealized concept or schema

Front 36

Frame

Back 36

shapes how people interpret their perceptions

Front 37

Attribution theory

Back 37

how we judge our own and others behavior

Front 38

Attributional bias

Back 38

tendency to attribute one's own negative behavior to external causes and one's positive action to internal states

Front 39

Self-serving bias

Back 39

giving oneself more credit than is due

Front 40

Fundamental attributional error

Back 40

tendency to attribute others; negative behavior to internal causes and positive to their external

Front 41

Cognitive complexity

Back 41

degree to which a person's constructs are detailed, involved, or numerous

Front 42

Ethnocentrism

Back 42

tendency to view one's own group as the standard

Front 43

Field of experience

Back 43

the education, life events, and cultural background that a communicator processes