Comm Final 15

Front 1

persuasion

Back 1

the process of attempting to change or reinforce a listener's attitudes, beliefs, values, or behaviour

Front 2

motivating with cognitive dissonance

Back 2

the sense of disorganization or imbalance that prompts a person to change when new infor conflicts with previously organized thought patterns

Front 3

motivating with needs

Back 3

the theory that humans have five levels of need arranged in such a manner that lower level needs must be met before people can be concerned about higher level needs

Front 4

motivating with fear appeal

Back 4

scaring your audience into compliance

Front 5

motivating with positive appeals

Back 5

describing good things that will happen if they follow your advice

Front 6

attitude

Back 6

a learned predisposition to respond faborably or unfaborably to something; a like or dislike

Front 7

belief

Back 7

a sense of what is true or false

Front 8

value

Back 8

an enduring conception of right or wrong, good or bad

Front 9

propositions of fact

Back 9

a claim as to whether something is true or false , or whether it did or did not happen

Front 10

propositions of value

Back 10

a claim that calls for the listener to judge the worth or importance of something

Front 11

propositions of policy

Back 11

a claim advocating a specific action or change of policy, procedure or behavior

Front 12

ehtos(credibility)

Back 12

the credibility or tethical character of a speaker

Front 13

competence

Back 13

the factor in a speaker's credibility that refers to his or her being perceived as informed, skilled, or knowledgeable.

Front 14

trustworthiness

Back 14

the factor in a speaker's credibility that refers to his or her being perceived as believable and honest

Front 15

dynamism/charisma

Back 15

the factor in a speaker's credibility that refers to his or her being perceived as energetic/characteristic of a talented, charming, attractive speaker

Front 16

logos(proof
0

Back 16

logical arguments

Front 17

evidence

Back 17

material used to support a point or premise

Front 18

reasoning

Back 18

the process of drawing a conclusion from evidence

Front 19

inductive reasoning

Back 19

using specific instances or examples to reach a probable general conclusion

Front 20

deductive reasoning

Back 20

moving from a general statement or principle to reach a certaing specific conclusion

Front 21

causal reasoning

Back 21

relating two or more events in such a way as to conclude that one or more of the events cause the others

Front 22

causal fallacy

Back 22

making a faulty cause and effect connection between two thing or events

Front 23

bandwagong fallacy

Back 23

suggesting that because everyone else believes something or does something , it must be valid, accurate, or effective

Front 24

either/or fallacy

Back 24

oversimplifying an issue as offering only two choices

Front 25

hasty generalization

Back 25

reaching a conclusion withiout adequeate suporting evidence

Front 26

personal attack

Back 26

attacking irrelevant personal characteristics of someone connected with an idea, rather than addressing the idea itself

Front 27

red herring

Back 27

using irrelevant facts or information to distract someone from the issue under discussion

Front 28

appeal to mispaced authority

Back 28

using someone wihout the appropriate credentials or exspertise to endorse an idea or product

Front 29

non sequitur

Back 29

Latin for "it does not follow"; an idea or conclusion that does not logically follow the previous idea or conclusion

Front 30

pathos

Back 30

emotional appeals

Front 31

problem and solution organization

Back 31

organization by discussing first a problem and the its various solutions

Front 32

cause and effect organization

Back 32

organization by discussing a situation and its causes or a situation and its effects

Front 33

refutation

Back 33

organization according to ognections your listeners may have to your ideas and arguments

Front 34

motivated sequence

Back 34

a five step plan for organizing a persuasive message:attention, need, satisfaction, visualization, and action

Front 35

persuading with a receptive audience

Back 35

identify with aud., emhasize common interests, provide clear obj., use emotional appeals

Front 36

persuading the neutral audience

Back 36

gain and maintain attention
refer to beliefs and concerns to the listener
who how the topic affects people your listeners care about
be realistic

Front 37

persuading unreceptive audiences

Back 37

don't tell listeners that you are going to try to persuade them
present strongest argument 1st
acknowledge opposing points of view
don't expect a major shift in attitudes on behavior