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40 Cards in this Set
- Front
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Joseph Pulitzer's editorial page advocated:
a.taxing luxuries, inheritances, and large incomes b.abolishing all special privileges possessed by corporations c.demanding tariffs of revenue only d.punishing employers who tried to coerce employees in elections e.all of these choices |
e.all of these choices |
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This event tested the power of the press:
a.the Philippine insurrection b.the assassination of President William McKinley c.the Spanish-American War d.the presidency of Theodore Roosevelt e.all of these choices |
c.the Spanish-American War |
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He was the first to make the Sunday newspaper readable and interesting: a.Joseph Pulitzer b.William Randolph Hearst c.Henry Raymond d.Adolph Ochs e.Morrill Goddard |
a.Joseph Pulitzer |
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William Randolph Hearst: a.developed the human-interest story b.employed skilled writers and was the first to pay high salaries c.was a spokesman for the lower economic class d.exposed trusts and set people to thinking about the economic system e.all of these choices |
e.all of these choices |
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William Randolph Hearst: a.unlike Joseph Pulitzer, he was more of an innovator than imitator b.was more intellectual in his editorial content than Joseph Pulitzer c.adopted Joseph Pulitzer's ideas wholesale d.appeared to advocate a more democratic stand than Joseph Pulitzer e.was not as wealthy as Pulitzer |
c.adopted Joseph Pulitzer's ideas wholesale |
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This came to symbolize the Pulitzer-Hearst brand of sensational journalism: |
The Yellow Kid |
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This was the Pulitzer formula: |
Sex on the front page and a kind of spurious morality on the editorial page |
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This publisher advocated a socialist platform: |
William Randolph Hearst |
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She was called "the best reporter in America" at her death: |
Nellie Bly |
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He was the first publisher to use telephone solicitation to attract new subscribers: |
Adolph Ochs |
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His Cosmopolitan magazine became a hotbed of muckraking articles: a.Lincoln Steffens b.Joseph Pulitzer c.William Randolph Hearst d.Upton Sinclair e.Henry Luce |
c.William Randolph Hearst |
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This author's goal in pointing out instances of corruption in cities was to reform modern urban life on the ideals of Christianity: a.Ray Stannard Baker b.Upton Sinclair c.Charles Edward Russell d.Lincoln Steffens e.David Graham Phillips |
d.Lincoln Steffens |
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The "Treason of the Senate" brought about: a.the end of railroad rebating b.the Mann Act c.the electoral college d.the popular election of U.S. senators e.the end of prostitution across state lines |
d.the popular election of U.S. senators |
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In The Jungle, Upton Sinclair wanted readers to know about the conditions in the meat-packing houses and: a.the ineffective policies of the Roosevelt administration b.the virtues of socialism c.media's lack of investigative features d.corruption of cities e.all of these choices |
b.the virtues of socialism |
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This brought about the decline of muckraking: a.Americans became interested in international issues b.President Woodrow Wilson solved many of the problems these writers exposed c.advertisers pulled ads from the magazines d.muckrakers retreated in the face of organized counterattacks by business, which used advertising and public relations e.all of these choices |
e.all of these choices |
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Muckraking's impact on political participation: |
Decreased political participation |
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His series provoked President Theodore Roosevelt to warn the American people where such reporting was taking them: |
David Graham Phillips |
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He said public relations was a temporary phenomenon: |
Edward Bernays |
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He founded Time magazine: |
Henry Luce |
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He defined the field of public relations with his definition of PR as the "conscious shaping of opinions and attitudes": |
Edward Bernays |
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Early work in film had been directed toward: a.providing the nobility with entertainment b.offering cheap entertainment for the economically deprived c.scientific research d.financial profits e.all of these choices |
c.scientific research |
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Who controlled the content of early Hollywood films for three decades? a.the Hay's Office b.Catholic Church c.Committee on Censorship d.state governments e.none of these choices |
b.Catholic Church |
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The battle between the MPPC and the independents set up principles underlying the economics of Hollywood. For instance: a.no longer were films sold by the foot b.movies were marketed in as many places as possible c.Hollywood learned to take control of exhibition in the United States by developing chains of movie palaces d.it became easier to translate and produce versions in French, Spanish, and German e.all of these choices |
e.all of these choices |
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In November 1907, Chicago enacted the first movie censorship law in America. With that law the first censors were: a.the church b.the police c.movie companies; d.Congress e.women's clubs. |
b.the police |
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Hollywood began to be the center of film production with: a.the failure of the Motion Picture Patents Company b.the U.S. Paramount ruling c.the investigations by the House Un-American Activities Committee d.David W. Griffith's Birth of a Nation e.Thomas Ince's death aboard William Randolph Hearst's yacht. |
a.the failure of the Motion Picture Patents Company |
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This document deplored the actions of the Hollywood Ten and pledged not to "knowingly employ a Communist or a member of any party or group which advocates the overthrow of the Government of the United States by force or by any illegal or unconstitutional method": |
The Waldorf Declaration |
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He established the basic principles of editing, the joining together of bits of film shot in different places and at different times to form a single, unified narrative: |
Edwin Porter |
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More of a refiner than an innovator, he is the "father of American film" who shaped the basic elements of filmmaking into the language and syntax that would serve cinema for more than a half a century: |
D.W. Griffith |
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Not only was he the "father of film comedy," but he developed the star system, giving actors billing on their films: |
Mack Sennett |
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This company was the first to take a gamble on sound motion pictures: |
Warner Brothers |
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He is considered the father of radio: a.Guglielmo Marconi b.David Sarnoff c.William Paley d.Lee De Forest e.Edwin Armstrong |
d.Lee De Forest |
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This organization held the trump card in RCA: a.Westinghouse b.General Electric c.American Marconi d.AT&T e.United Fruit Company |
d.AT&T |
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The American Broadcasting Company was created: a.by Judson Radio Program Corporation b.when NBC sold off its Blue Network c.after William Paley brought the network using his father's money d.when David Sarnoff merged it with RCA e.none of these choices |
b.when NBC sold off its Blue Network |
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The Communications Act of 1934: a.established a seven-member FCC b.was given the authority to regulate all telecommunications c.spelled out the responsibility of the license holders to operate their radio stations d.put the telephone under the authority of the FCC e.all of these choices |
e.all of these choices |
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He introduced radio as a political instrument: a.Dwight D. Eisenhower b.Franklin D. Roosevelt c.Warren Harding d.Harry S. Truman e.John F. Kennedy |
b.Franklin D. Roosevelt |
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He demonstrated the existence of radio waves: |
Henrich Hertz |
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He invented FM radio: |
Edwin Armstrong |
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He founded the National Broadcasting System and with it mass broadcasting: |
David Sarnoff |
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His War of the Worlds program showed the power of radio: |
Orson Welles |
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He invented the network option and a plan to assist actors financially: |
William Paley |
