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9 Cards in this Set
- Front
- Back
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Customer Relationship Management (CRM) |
A customer-focused and customer-driven organizational strategy. |
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Customer-facing Applications |
An organization's sales, field service, and customer interaction centre representatives interact directly with customers. |
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Customer-touching CRM Applications |
Customers interact directly with technologies and applications. |
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Sales Force Automation |
Support sales transaction process; users are sales representatives. |
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Operational CRM Systems |
Support front-office business processes, direct interaction with customers. |
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Analytical CRM Systems |
Provide business intelligence by analyzing customer behaviour and perceptions. |
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Supply Chains |
Flow of materials, information, money, and services from raw material suppliers, through factories and warehouses, to the end customers. |
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Electronic Data Interchange (EDI) |
A communication standard that enables business partners to exchange routine documents, such as purchasing orders, electronically. |
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EDI Translator |
Formats documents according to EDI standards. |
