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39 Cards in this Set

  • Front
  • Back
figure/ground
what is the focus/ ground- background (context)
communication cue
anything that pulls something from the background to the foreground
-help determine definition of the situation (shifts the meaning of something)
communication ecology
(technological determinism) studies spaces and places (Marshall McLuhan)
Hard Architecture
refers to human-designed environments that make human contact more difficult by, for example, emphasizing uniformity, ease of maintenance, and clearly marked status levels over interpersonal contact.
expectancy-violations theory
predicts that when nonverbal expectations are violated, the violators credibility will be especially important
meditation
the imposition of a new entity or process btw communicators that may reduce the directness of their contact
perception
a process by which an organism assimilates, interprets, and uses sensory data
semantics
the study of patterns of meaning within a language
self-fulfilling prophecy
when we seem to see, hear, or experience what we have already preordained for ourselves, perhaps through our expectations
signals
messages that stand in a one-on-one, unambiguous relationship to what they represent
symbols
arbitrary relationship, has no necessary connection (banana/ fruit)
icon
some necessary relationship (id photo/ actual person)
index
necessary relationship/ highly motivated (sneeze/ tickely nose)
signifier
object that carries meaning (something that calls attention to or stands for something)
signified
meaning (that which a signifier refers to or stand for)
speech act
studies how speech is essentially performative; that is, although words are often assumed in everyday life to be separate from actions
black box (the mind)
a metaphor that suggest that human mind's inner processes are not as important to know or study as the inputs and outputs (unopened box)
williams's definition of culture
a culture is common meanings, the product of a whole people, and offered individual meanings, the product of a man's whole committed personal and social experiences.
marx's definition of ideology
false concisness- when you think stuff that is bad for you

men make their own history, but they do not make it just as they please; they do not make it under circumstances chosen by themselves, but under circumstances directly found, given, and transmitted from the past. the tradition of all dead generations weights like a nightmare on the brain of the living.
Gramsci's definition of ideology
common sense- a system of traces without an inventory (all the stuff you know, that you don't know)
Deconstruction
a form of postmodernism criticism that attempts to undermine or UNDO supposedly obvious or overt meanings of texts in order to show that texts do not inherently contain meaning.
sapir-whorf hypothesis
explains how the language of a culture affects (or, in the strong version of the theory, determines) the way a culture defines reality.
mentation
the complex human thought process, in one form of inner speech theory, mentation is the basic reason for and foundation of human comunication
symbolic interactionism
accounts for the development of self through the processes of social communication and symbolization, and through the relation of self to mind and society
Mehrabians immediacy theory
demonstrates how people signal the emotional responses of attraction, and arousal through nonverbal and verbal messages related to physical closeness. IE eye contact and thus wanting to flirt.
postmodernism
a general theoretical perspective that contests the modernist view that realiry is measurable and verifiable, that causes and effects can be specified, that meanings are stable and capable of being transmitted, and that science or other institutions can clarify the human condition rationally. Various versions of post modern theory assume instead that linguistic meanings are contingent, transitory, and often contradictory, and that no grand narrative or story - including science- is capable of unifying the human experience. representative theorists: Derrida; Lyotard
Susan Langer
• personal questions are social questions

• questions get developed by a social climate

• we think the what the world looks like but it really comes from our social climate

• cognition, your social climate helps perceive, understand, remember, evaluate your world. (OBama being elected helped African Americans ***perceive the world)
uncertainty principle
researchers studying phenomena directly can influence, through their presence or their methods, the processes they study. this renders the result of their observations "uncertain" to some extent, because it creates a paradox: if they weren't there, these same processes might have happened in different ways; but if they weren't there, they could have no knowledge of these differences.
behaviorist
not inner feelings, goals, or values--as the most important data to gather. this has been identified primarily with quantitative and empirical social sciences, and not with qualitative humanistic studies.
symbolic interactionism
accounts for the development of self through the processes of social communication and symbolization, and through the relation of self to mind and society.
linguistics relativety theory
explains how the language of a culture affects (or, in the strong version of the theory, determines) the way a culture defines reality. Also known as the Sapir whorf hypothesis.
mentation
the complex human thought process; in one form of inner speech theory, mentation is the basic reason for, and foundation of, human communication.
metanarrative
an influential belief system or social story" that clearly dictates how people should define importaint issues in their lives, such as good/evil or right/wrong. modernism relies on this supplied by institutions such as the church and the scientific establishment, while postmodernism holds that such (these) have largely lost their power and authority to guide our lives. aka grand narratives
la langue
refers to the overall system of symbollic message structures; language as an abstract system.
la parole
refers to the particular and unique speech of individual communicators; how people actually use language in everyday life.
consistency theory
try and behave in consistent ways. maintain inner balance among attitudes
kinesics
study of body movement
haptics
how people develop meaning for touch
global village
mcluhans concept that new electronic media have interconnected the world in ways that bring strangers and different cultures into essential interdependence, similar to the social contacts established in tribal villages.