Comm 226- Chapter 8

Front 1

Web 2. 0

Back 1

-interactive web
-allows movement from site that displays info to site that permit interaction with users
-supported by audio and video capabilities +UGC(user-generated content)

Front 2

UGC stands for

Back 2

user-generated content

Front 3

an example of user-generated content:

Back 3

blogs, conversation threads

Front 4

Sematic web is

Back 4

a next generation: web that makes info sharing and exchange easier by focusing on content, searchability and interpretability

Front 5

Out of all social media sites, which one was the best at embedding UGC

Back 5

facebook

Front 6

What was the first social media, that came out in 1997

Back 6

Six degrees

Front 7

Who are the heaviest users of social networking sites?

Back 7

teens and young adults

Front 8

what is now a fast growing group in social media

Back 8

older generation

Front 9

Developers replicated paradigms of human social interactions onlines by linking ___ to___

Back 9

form;function

Front 10

Primary purpose of social websites :

Back 10

connect to friends, family, colleagues

Front 11

Social Utility

Back 11

suggests people spend time on sites that provide social value, contributing to social satisf.

Front 12

The 3 Pillars of sociability

Back 12

1. affiliate
2. participate
3. be validated by others

Front 13

Affiliation:

Back 13

need to belong

Front 14

Most successful social networking sites focus on ensuring this to welcome new people into group and making it safe for them.

Back 14

invitational design

Front 15

Validation

Back 15

requires to constantly reinforce social utility of your website

Front 16

2 critical components to build successful interactive media site

Back 16

1. design esthetic
2. easy usability

Front 17

to encourage usability:

Back 17

-simple navigation
-changing/refining techno flow
-eliminating barriers/complexities

Front 18

business utility : advantage

Back 18

- helps drive value for companies/org.

Front 19

Web 2.0 sites are more (expensive or cheap) to create than trad. websites

Back 19

expensive

Front 20

Ranking of most used of social media

Back 20

4th

Front 21

What are the top 3 type of websites most surfed on?

Back 21

1. search engines
2. adult
3. gaming

Front 22

issues implicating techno.

Back 22

1. sheer cost of accumulating and storing multimedia content. (large bandwidth +massive amounts of storage)=>more expensive+ higher demand for compression techno. (to reduce cost of storage+transmission)
2. banning social networking sites

Front 23

Privacy and Security

Back 23

-create obligations that companie and org. must adhere to/or this can become a legal risk

Front 24

True/false
web2.0 is clearly a revolution in the web world

Back 24

false

Front 25

which of the following contribute to success of social networking site:
a. usability
b. attractiveness
c. intuitive navigation
d. all of the above

Back 25

d

Front 26

people partivipate on social networking sites only if site provides ______

Back 26

social utility

Front 27

SELF- REGULATING

Back 27

where members report conduct they feel is outside group-norms to a moderator who's reponsible for inadequate behavior

Front 28

___involves associating keywords w/ content to make it searchable so that other users can locate it/interact w/ it

Back 28

tagging

Front 29

This, also known collective cloud tag, helps users access info quickly and efficiently.

Back 29

Folksonomy

Front 30

Viral social interactions

Back 30

where something that is funny, unusual, shocking, interesting instantly spreads online

Front 31

This concept draws happiness from other's misery or misfortune

Back 31

Schadenfreude

Front 32

An essential element of company's online social strategy should be:

Back 32

an awareness of risks of undertaking any kind of online social campaign that might backfire

Front 33

These can be very negative and damaging to companies as they are created by implications, not on basis of fact

Back 33

mashups and brandstorms

Front 34

Mashup

Back 34

a product of unexpected brillant ideas ( google maps+ shopping.com)

Front 35

brandstorms

Back 35

situation where trad. brand faces online storm that can quite literally damage the value of its brand overnight

Front 36

true/ false
tagging content helps user locate/interact w/content

Back 36

true

Front 37

to join social media site, you must create:
a. mashup
b. identity
c. your own site
d. folkonomy of content

Back 37

b

Front 38

___ means messages, offers, promos, come directly from company to consumer

Back 38

direct mark.

Front 39

consumers seek out ___ sources, such as word of mouth, product and ranking review sites

Back 39

indirect mark.

Front 40

____ marketing emerged as a new paradigm as evey company, org, entity was affected by these trends

Back 40

e-dominated mark.

Front 41

Platform play

Back 41

rely on widespread adoption of syst (aka general purpose social media sites)

Front 42

Micro-markets

Back 42

purpose-built sites(forums/groups) designed to meet specific need.

Front 43

Media transparency

Back 43

making sure your brand and advertising messages are coherent and consistent

Front 44

brazen brand marketing

Back 44

promoting the message endlessly, widely, and without regard to any risk of how it is perceived by other consumers

Front 45

Crowdsourcing

Back 45

consumers helping organization create new ideas and products for free

Front 46

ways to help businesses benefit of social computing

Back 46

1. conducting online focus groups(fast, easy, convenient)
2. running viral campaigns to launch new prod. (innovative and cheaper)
3. hold virtual recruiting + job fairs
4. replace annual online employee engagement or satisf. surveys w/ new virtual equivalents that run 24/7
5. use social media tools to move from broadcast to podcast model for training and develop. and internal comm. w/ employees.

Front 47

t/ f
when adv. online, it's more effective to create a place for consumers to come to you rather than finding where consumers already are

Back 47

false

Front 48

a more general purpose social media site is known as___because it relies on widespread adoption

Back 48

platform play

Front 49

Social media is benefiting bus. by
a. making it easier to respond to - publicity.
b. using viral campaigns that are more innovative and cheaper for launching new prod.
c. increasing favourable mentions on the web thru creation of brandstorms
d. allowing for the fracturing of large markets into micro-markets that are easier to manage

Back 49

b