Comm 226- Chapter 6

Front 1

__ are raw unorganized facts, numbers, pictures...

Back 1

data

Front 2

__is data that have been organized and are useful to a person

Back 2

information

Front 3

___ is created when a person combines experience and judgment w/ info

Back 3

knowledge

Front 4

__adds insight and ethics to experience and professional judgment inherent in knowledge

Back 4

wisdom

Front 5

knowledge that is readily codified

Back 5

explicit knowledge

Front 6

knowledge that you gain thru experience, insight and discovery

Back 6

Tacit knowledge

Front 7

5 Activities of knowledge work

Back 7

("Dad Ate The Small Cucumber"
Discovery
Analysis
Transformation
Synthesis
Communication

Front 8

Activity in which we find data, info, knowledge relevant to task, prob, issue

Back 8

Discovery

Front 9

Activity of breaking down the whole into more discrete parts to better understand how it works

Back 9

Analysis

Front 10

Activity that requires you to use the results of analysis to deepen understanding of data & info

Back 10

transformation

Front 11

Activity that allows you to interpret trends or patterns that seem to explain past and present and may suggest courses of action likely to favourably to influence the future.

Back 11

Synthesis

Front 12

Activity that enables you to share analyses, ideas and solutions with others, with the use of IS and techno.

Back 12

communication

Front 13

"find weekly sales data for company and competitors" is an example of what knowledge work activity?

Back 13

discovery

Front 14

"Identify any trends in data and compare to competitor and industry" is an example of what knowledge work activity?

Back 14

analysis

Front 15

"compare sales data for one week to similar data for previous months"is an example of what knowledge work activity?

Back 15

transformation

Front 16

"suggest ways to capitalize on company strengths and overcome weaknesses"is an example of what knowledge work activity?

Back 16

synthesis

Front 17

"present findings and suggestions to management"is an example of what knowledge work activity?

Back 17

communication

Front 18

Either database or spreadsheet can be very useful as part of the knowledge work act. known as____
a. discovery
b. analysis
c. transformation
d. synthesis

Back 18

analysis

Front 19

In a bus. org, the ultimate purpose of knowledge work act. is the creation of
a. profits
b. bus. value
c. good employer-employee relations
d. resources

Back 19

b.

Front 20

A___ consists of interrelated data that are stored in files for easy access

Back 20

database

Front 21

a____ is a collection of software that allows users to create and work w/ a database

Back 21

database manag. syst. (DBMS)

Front 22

together a dabase and a DMBS make up a __

Back 22

database syst.

Front 23

Data hierarchy (6 components)

Back 23

1. bit
2. character
3, field
4, record
5. file
6. database

Front 24

Combination of characters representing a data item

Back 24

field

Front 25

Method of logically storing data in database that is independent of method used to physically store the data

Back 25

Relational data model

Front 26

___consist of attributes and placed in columns

Back 26

field

Front 27

___ consist of entities and placed in row

Back 27

record

Front 28

The relational data model is a 3-D model that consists of :

Back 28

1. rows
2. columns
3. relationships

Front 29

___are things we store information about (ex. persons, places, objects, events...)

Back 29

entities

Front 30

___are pieces of information about an entity

Back 30

attributes

Front 31

A collection of records/instances for a given entity, also called table

Back 31

file

Front 32

2 models used to design the org. of relational database

Back 32

1. ERD (entity-relationship diagram)
2. (LDM) logical data model

Front 33

Model which shown entities and how they're related

Back 33

ERD

Front 34

Model that translates the ERD into diagram of tables in the database

Back 34

LDM

Front 35

3 types of cardinalities

Back 35

- 1-to-1
-1-to-many
-many-to-many

Front 36

Key of a table that has a unique value for each record

Back 36

primary key

Front 37

The primary key of one table as a reference field in its table: the field is called a ___

Back 37

foreign key

Front 38

documentation about database that designers prepare to help individuals enter data

Back 38

Data dictionary

Front 39

function that extracts and displays info from database given selection parameters

Back 39

query

Front 40

function that extracts and formats info from database for printing and presentation

Back 40

report

Front 41

way of storing and managing data for info access;contains historical data

Back 41

data warehouse

Front 42

Data warehouse consists of ____that has been cleaned and restructured to fit the data warehouse model

Back 42

transaction data

Front 43

Supported activity in data warehouse

Back 43

analytical

Front 44

Any attribute in database that is used as criteria in a query

Back 44

secondary key

Front 45

Purpose of designing database

Back 45

to be able to query and report

Front 46

a ___ extracts and reorganizes subject- area- specific data to allow bus. professional to focus on specific subject area

Back 46

data mart

Front 47

___ includes a set of techniques to finding trends and patterns in large sets of data

Back 47

data mining

Front 48

a___is a process for gaining compet. adv. thru intelligent use of data and info in decision making

Back 48

business intelligence

Front 49

5 stages of BI(bus. intelligence)

Back 49

("Annie Opened An American Door")
1. Acquisition
2. Organization
3. situation awareness(Analysis)
4. risk assessment (Analysis)
5. Decision

Front 50

True or False
Bus. intelligence is only used for strat. decision making

Back 50

false (used for tactical, operational decisions also)

Front 51

___ system provides computer-based tools designed to support Bus. intelligence.

Back 51

DSS

Front 52

Humans create knowledge and wisdom, and computers handle data and information.
A. True
B. False

Back 52

a

Front 53

Organizations will hire you as a business professional because you are capable of creating:
A.
explicit knowledge
B.
tacit knowledge
C.
complex knowledge
D.
information

Back 53

b

Front 54

Finding data, information, and knowledge relevant to a task, problem, issue, or opportunity is done as part of __________ activities.
A.
discovery
B.
analysis
C.
transformation
D.
synthesis

Back 54

a

Front 55

The knowledge work activity “transformation” involves:
A.
using the results of your analysis to deepen your understanding of the data and information
B.
finding data, information, and knowledge relevant to a task, problem, issue, or opportunity
C.
interpreting trends and patterns that seem to explain the past and present, suggesting courses of action
D.
sharing your analyses, ideas, and solutions with others

Back 55

a

Front 56

Activities that rely on databases include:
A.
obtaining and printing a customer's monthly bank statement.
B.
creating a quarterly sales report
C.
creating a distribution list for advertising a new product
D.
all of the above

Back 56

d

Front 57

Which of the following is NOT a characteristic of a data warehouse?
A.
it supports analytical activities in a company
B.
it contains historical data
C.
it has very fast response times to queries
D.
it uses data from multiple sources

Back 57

c

Front 58

Explicit knowledge is readily codified.
A. True
B. False

Back 58

a

Front 59

Your clients' time zones is an example of:
A.
data
B.
information
C.
knowledge
D.
wisdom

Back 59

b

Front 60

Breaking information down into its more discreet parts to better understand how it works is called:
A.
discovery
B.
analysis
C.
transformation
D.
synthesis

Back 60

b

Front 61

The knowledge work activity “synthesis” involves:
A.
using the results of your analysis to deepen your understanding of the data and information
B.
finding data, information, and knowledge relevant to a task, problem, issue, or opportunity
C.
interpreting trends and patterns that seem to explain the past and present, suggesting courses of action
D.
sharing your analyses, ideas, and solutions with others

Back 61

c

Front 62

The data hierarchy from smallest to largest is:
A.
field, record, file, database
B.
record, field, file, database
C.
record, field, database, file
D.
database, file, record, field

Back 62

a

Front 63

In a table, the field that has a unique value for each record is called the:
A.
foreign key
B.
primary key
C.
central key
D.
relational key

Back 63

b

Front 64

A data flow diagram (DFD) shows:
A.
the entities and relationships for the data that the IS will store
B.
tables in a database
C.
data required by the processes of a company
D.
how data move through a system

Back 64

d

Front 65

The primary source of data from business operations typically come from:
A.
TPS
B.
OLAP
C.
DSS
D.
KM

Back 65

a

Front 66

___________ decisions are typically made at the highest level of the organization.
A.
Operational
B.
Tactical
C.
Strategic
D.
Tacit

Back 66

c

Front 67

A data warehouse typically supports which kind of activity?
A.
operational
B.
historical
C.
analytical
D.
static

Back 67

c

Front 68

In a table containing information about customers, Last Name is information that is commonly stored. This data is stored as a:
A.
primary key
B.
character
C.
field
D.
record

Back 68

c

Front 69

Which of the following statements describes knowledge?
A.
It is created when a person combines experience and judgment with information.
B.
It is raw, unorganized facts, numbers, pictures, and so on.
C.
It is data that has been organized and are useful to a person.
D.
It includes insight and ethics combined with experience and judgment.

Back 69

a

Front 70

Explicit knowledge is:
A.
knowledge that you gain through experience
B.
knowledge that you gain through insight
C.
knowledge that is readily codified
D.
knowledge that you gain through discovery

Back 70

c

Front 71

3.
An example of the knowledge work activity “analysis” is:
A.
finding a company's weekly sales data
B.
identifying trends in the data
C.
comparing the sales data month by month
D.
suggesting ways to capitalize on our strengths

Back 71

c

Front 72

An example of the knowledge work activity “synthesis” is:
A.
presenting findings and suggestions to management.
B.
suggesting ways to overcome your company's weaknesses.
C.
comparing our company's results with our competitors.
D.
using search tools to find information on our competitors.

Back 72

b

Front 73

Data hierarchy organizes data in increasing levels of complexity from lowest to highest. Which of the following is organized from least to most complex?
A.
character, record, file, database
B.
character, bit, field, file
C.
character, file, record, database
D.
character, file, field, database

Back 73

a

Front 74

A data flow diagram is a model that depicts:
A.
the data required by the processes of an organization
B.
entities and relationships for the data that the IS will store
C.
how data move or flow through a system
D.
questions that can be asked of a database

Back 74

c

Front 75

The data sourcing stage of business intelligence:
A.
produces useful knowledge from the collected data and information
B.
uses interactive software tools to identify intelligent decisions and strategies
C.
identifies decision options
D.
involves mining data and information from text documents, databases, and images

Back 75

d

Front 76

An example of a tactical decision is:
A.
whether or not to continue offering a product
B.
determining whether or not a company can save money by changing its manufacturing processes
C.
one that is usually made by the person doing the actual work, using guidelines and policies
D.
one that is made prior to investing in IT

Back 76

c

Front 77

A database:
A.
is operational and contains historical data
B.
has a fast response time and provides a view of the entire organization
C.
is dynamic and changes often, and has a fast response time.
D.
aligns with the overall business structure, and changes often

Back 77

c

Front 78

Which of the following is NOT an advantage to using database systems?
A.
The organization of the data is independent of any one software application.
B.
Data can be repeated in several places throughout the database system.
C.
The system allows for capabilities such as improved data access.
D.
The system allows for different views of the data for different users.

Back 78

b

Front 79

11.
The transformation stage of knowledge work activities:
A.
involves retrieving relevant data from various sources
B.
requires you to use the results of your analysis to deepen your understanding of the data and information
C.
allows you to interpret trends or patterns that seem to explain the past and present
D.
may suggest courses of action likely to favourably influence the future

Back 79

b

Front 80

Knowing the phone numbers and email addresses of your clients is an example of:
A.
data
B.
information
C.
knowledge
D.
wisdom

Back 80

b

Front 81

13.
____________ knowledge is knowledge that you gain through experience, insight, and discovery.
A.
Lifelong
B.
Explicit
C.
Experiential
D.
Tacit

Back 81

d

Front 82

A field is:
A.
a combination of characters representing a data item
B.
a combination of bits representing a data item
C.
at the very bottom of the data hierarchy
D.
at the very top of the data hierarchy

Back 82

a

Front 83

The relational data model stores data in several:
A.
primary fields
B.
drawers
C.
keys
D.
tables

Back 83

d