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7 Cards in this Set
- Front
- Back
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What are the four types of sustainable marketing?
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1. Consumer oriented marketing.
- From the customers' point of view. 2. Customer value marketing. - Pursue (long-term) customer values. 3. Innovative marketing. - Seek improvements continuously. 4. Sense-of-mission marketing. - Company's missions is in social terms. |
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"Brand X maaaay relieve your pain" is an example of what type of misleading advertising?
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Literal vs. figurative meanings.
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"Brand X relives pain better" and "500 Doctors recommended brand X" are examples of what type of misleading advertising?
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Comparison Omission.
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The statement "Brand X works faster than Y and longer than Z" is an example of what?
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Piecemeal Comparisons.
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The statement "Active people take brand X" is an example of what?
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Wrongfully Inferring Causality.
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Milky Ways advertisement stating it contained "1/3 cup of milk" while displaying milk being pored is an example of what?
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Misleading Visuals.
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Ocean Spray's statement that it "contains more food energy than juice" is an example of what?
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Unclear Definitions.
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