Comm 204 Marketing

Front 1

Value Delivery Network

Back 1

Network made up of the company, suppliers, distributors, and ultimately customers who partner with each other to improve the performance of the entire system.

Front 2

Marketing(distribution) Channel

Back 2

A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business customer.

Front 3

Retailing

Back 3

Business of selling goods or services to consumers for their personal use.

Front 4

Retailer

Back 4

A business that primarily sells products and services to customers.

Front 5

Wholesaling

Back 5

All activities involved in selling goods and services to those buying for resale or business use.

Front 6

Wholesalers

Back 6

Companies that buy from producers and sell to retailers, business customers, and other wholesalers.

Front 7

Drop Shipper

Back 7

An intermediary who takes orders and payments from customers, then arranges to have merchandise shipped to the customer directly from the supplier.

Front 8

Rack Jobber

Back 8

Wholesaler who buys merchandise and re-sells it on racks inside a retail store, in a partnership with the retailer.

Front 9

Broker

Back 9

Wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiations.

Front 10

Agents

Back 10

Representative, either of a buyer or a seller, who performs only a few functions and does not take title to goods.

Front 11

Manufacturer's agent

Back 11

Sells to the buyer and receives a commission.

Front 12

Advertising agencies

Back 12

Provide marketing communications services.

Front 13

Channel Conflict

Back 13

Disagreement among marketing channel members over goals, roles and rewards.

Front 14

Disintermediation

Back 14

Cutting out marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries.

Front 15

Vertical Marketing Systems (VMS)

Back 15

A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or wields so much power that they must all co-operate.

Front 16

Corporate VMS

Back 16

Integrates successive stages of production and distribution under single ownership. Channel leadership established through common ownership.

Front 17

Administered VMS

Back 17

VMS strategy where leadership is assumed not through common ownership or contractual ties, but through size and power of one or few dominant channel members.

Front 18

Contractual VMS

Back 18

VMS strategy where independent firms at different levels of production and distribution work together under contract.

Front 19

Franchise Organization

Back 19

Marketing System that links several stages in the production and distribution process, and controls operations from a head office.

Front 20

Horizontal Marketing System

Back 20

Arrangement between two or more companies that operate at the same channel level join together to follow a new marketing opportunity. Eg, Tim Hortons in Esso.

Front 21

Multichannel (hybrid) Distribution Systems

Back 21

System in which a single firm sets up two or more marketing channels to reach one or more market segments.

Front 22

Intensive Distribution

Back 22

Marketing strategy in which they stock their products in as many outlets as possible.

Front 23

Selective Distribution

Back 23

Distribution strategy in which the marketer selects a set of retailers that specialize in their product.

Front 24

Exclusive Distribution

Back 24

Distribution strategy in which the marketer gives the rights to distribute its products to only one retailer or to only one retailer in a particular geographic territory.

Front 25

Specialty Store

Back 25

Narrow product lines with deep assortments within those lines.

Front 26

Department Store

Back 26

Wide variety of product lines.

Front 27

Convenience Store

Back 27

Small selection of high turnover goods.

Front 28

Discount Stores

Back 28

Lower prices by accepting lower margins and selling higher volumes.

Front 29

Shopper Marketing

Back 29

Point-of-sale promotions and advertising to extend brand equity to last mile and encourage favourable in-store purchase decisions.

Front 30

Logistics Management

Back 30

Planning, implementing, and controlling the physical flow of materials, final goods, and origin to points of consumption to meet customer requirements at a profit.

Front 31

Just-in-time logistics systems

Back 31

Type of inventory management system in which only small inventories of parts or merchandise are held, and new stock arrives "just in time" when it is needed.

Front 32

Third-party logistics provider (3PL)

Back 32

An independent logistics provider that performs any or all of the functions required to get its clients product to market.