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17 Cards in this Set
- Front
- Back
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Attribution Theory
Heider, Kelley |
"naive scientist"-- we want to know and explain why people behave as they do |
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Communication Accommodation Theory
Giles |
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Theory of cognetive dissonance
Festinger |
People are more comfortable with consistency or homeostasis/balance than they are with inconsistency ** attitude change can result from information that disrupts this balance ** _cognitive elements |
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Theory of organizing (Sense Making)
Weick |
Organizations are something that people accomplish in a process of organizing -we may change one or more of the dissonance elements -new elements may be added to the cognitive system in order to add more weight to one side of the other |
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Identification
Cheney |
Identification occurs when individuals become aware of their common ground or when they feel connected, attached or loyal. 1. common ground 2.Identification by antithesis 3. Assumed "we" 4. Unifying symbols |
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Unobstrusive Control
Edwards, Tompkins & Cheney |
-deals primarily with the ways in which control is managed within the concertive control system. Organizations actively: 1.induce (training) 2. offer incentives (wages) 3.exert the authority |
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Socialization or Assimilation Perspective
Jablin |
-active organizational attempts to help member learn appropriate behaviors, norms and values |
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Learning new values and behaviors
Schein |
a. Pivotal b Relevant c. Pheripheral - those which are not seen as necessary or even desirable, but are permitted - an individuals decision to leave or stay at a particular job. |
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Mass Communication theories |
embrace interpersonal, group, organizational its own unique concerns
- primary 20th century concern brought about because of the development and proliferation of forms of mass and mediated communication. |
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Functions of mass communication (Dys)
- Laswell, Wright |
a. Surveillance b. Correlation c. Transmission of culture d. Entertainment. |
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Magic Bullet Theory
Laswell |
asserts that any powerful stimulus such as a mass media message can provoke a uniform reaction or response from a given organism, such as an audience |
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Reinforcement Theory
Kappler |
- people are selective in what they watch, what they attend to, what they think and how they react |
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Two-step flow theory of mass communication effect
Katz & Lazarsfeld |
opinion leaders pay attention to mass media which then pass information along to others through informal interpersonal communication, including their own interpretation. |
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Cultivation Theory
Gerbner |
the theory that asserts that media, especially television, influence our view of reality, too much tv makes you think that the world is dangerous and frightening. - MEAN WORLD SYNDROME |
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Agenda Setting Theory
McCombs & Shaw |
- The media have the ablility to tell us what issues are important |
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Uses and Gratifications
Rubin, Katz, Palgreen, Tan |
Focuses on what media users/audiences do with media (not what media messages do to audiences) |
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Symbolic Interactionism Mead, Blumer |
Human act toward people or things on the basis of the meaning, they assign to those people or things Meaning arises out to the social interaction that people have with each other ** we engage in symbolic naming during our social interaction** |
