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28 Cards in this Set
- Front
- Back
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Sojourner
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someone on a temporary stay
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social knowledge
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knowledge that allows us to understand and to achieve goals with other people who share our culture, who interact with us in common situations, and with whom we may form personal relationships
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Declarative knowledge
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knowledge of culture, roles, situations, and people
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Procedural knowledge
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knowledge of how to meet goals by using action plans
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Schema
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knowledge structures which represents the information that is believed to be true about a particular domain, the relationships among the attributes of the domain, and specific instances or examples of the domain
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Cultural Level Social Knowledge
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We have expectations on how people will communicate based on race and gender
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Sociological Level Social Knowledge
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Assign meaning to role related behavior in different social situations and to produce communication behaviors that are see as appropriate to the role and the situation
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Person schemas
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schemas that answer the question “Who is he/she?”
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Self schema
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“What kind of person am I?”
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Inference
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going beyond the information that is known, by making a judgment about an unknown based on what is known
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Input Processing
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Different ways in which we use social knowledge to understand other people’s messages
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Selective Exposure
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when we go out of our way to place ourselves in or to avoid situations where we will be certain to encounter a certain event or person
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Selective Attention
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ignoring or attending to certain aspects of a situation
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Decoding
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transforming the actual object or event you observed into a mental picture
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Interpretation
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making sense of new information by matching it with social knowledge held in the schema activated at the time of processing
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Procedural Knowledge
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knowledge of how to meet goals by using action plans
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Communication Goal
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knowledge about how to accomplish one or more communication goals
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Primary Goal
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what compels you to say something in the situation
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Secondary Goal
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Arise from concerns that are common across individuals and situations
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Communication Plan
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knowledge about how to accomplish one or more communication goals
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Differentiation Plan
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contains several elements or steps, while an undifferentiated plan contains only one or few steps
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Complete Plan
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has each of the steps or elements worked out in detail, while the steps in an incomplete plan are vague or unspecified
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Contingent Plan
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back-up elements in case some of the original steps do not work
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Selection
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involves prioritizing one of the conflicting goals and ignoring the other
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Separation
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involves attempting to pursue each of the conflicting goals at a different time or place
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Integration
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involves attempting to redefine the situation so that the two goals are no longer in conflict, and both goals can be pursued at the same time
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Encoding
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process of transforming your mental plan into words
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Inference
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going beyond the information that is known, by making a judgment about an unknown based on what is known
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