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28 Cards in this Set

  • Front
  • Back
Sojourner
someone on a temporary stay
social knowledge
knowledge that allows us to understand and to achieve goals with other people who share our culture, who interact with us in common situations, and with whom we may form personal relationships
Declarative knowledge
knowledge of culture, roles, situations, and people
Procedural knowledge
knowledge of how to meet goals by using action plans
Schema
knowledge structures which represents the information that is believed to be true about a particular domain, the relationships among the attributes of the domain, and specific instances or examples of the domain
Cultural Level Social Knowledge
We have expectations on how people will communicate based on race and gender
Sociological Level Social Knowledge
Assign meaning to role related behavior in different social situations and to produce communication behaviors that are see as appropriate to the role and the situation
Person schemas
schemas that answer the question “Who is he/she?”
Self schema
“What kind of person am I?”
Inference
going beyond the information that is known, by making a judgment about an unknown based on what is known
Input Processing
Different ways in which we use social knowledge to understand other people’s messages
Selective Exposure
when we go out of our way to place ourselves in or to avoid situations where we will be certain to encounter a certain event or person
Selective Attention
ignoring or attending to certain aspects of a situation
Decoding
transforming the actual object or event you observed into a mental picture
Interpretation
making sense of new information by matching it with social knowledge held in the schema activated at the time of processing
Procedural Knowledge
knowledge of how to meet goals by using action plans
Communication Goal
knowledge about how to accomplish one or more communication goals
Primary Goal
what compels you to say something in the situation
Secondary Goal
Arise from concerns that are common across individuals and situations
Communication Plan
knowledge about how to accomplish one or more communication goals
Differentiation Plan
contains several elements or steps, while an undifferentiated plan contains only one or few steps
Complete Plan
has each of the steps or elements worked out in detail, while the steps in an incomplete plan are vague or unspecified
Contingent Plan
back-up elements in case some of the original steps do not work
Selection
involves prioritizing one of the conflicting goals and ignoring the other
Separation
involves attempting to pursue each of the conflicting goals at a different time or place
Integration
involves attempting to redefine the situation so that the two goals are no longer in conflict, and both goals can be pursued at the same time
Encoding
process of transforming your mental plan into words
Inference
going beyond the information that is known, by making a judgment about an unknown based on what is known