Com Ch 8 Terms

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Magazine

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a non daily periodical that comprises a collection of articles, stories and ads

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Muckrakers

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reporters who used a style of early-twentieth-century investigative journalism that emphasized a willingness to crawl around in society's muck to uncover a story

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General-Interest Magazines

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types of magazines that address a wide variety of topics and are aimed at a broad national audience

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Photojournalism

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the use of photos to document events and people's lives

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Pass-Along Readership

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the total number of people who come into contact with a single copy of magazine

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Webzines

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a magazine that publishes on the Internet

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Supermarket Tabloids

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newspapers that feature bizarre human-interest stories, gruesome murder tales, violent accident accounts, unexplained phenomena stories and malicious celebrity gossip

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Desktop Publishing

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a computer technology that enables an aspiring publisher/editor to inexpensively write, design, lay out, and even print a small newsletter or magazine

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Regional Editions

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national magazines whose content is tailored to the interests of different geographic areas

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Split-Run Editions

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editions of national magazines that tailor ads to different geographic areas

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Demographic Editions

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national magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address

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Evergreen Subscriptions

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magazine subscriptions that automatically renew on the subscriber's credit card

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Magalogs

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a combination of a glossy magazine and retail catalogue that is often used to market goods or services to customers or employees

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Zines

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self-published magazines produced on personal computer programs or on the Internet