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14 Cards in this Set

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  • Back
Magazine
a non daily periodical that comprises a collection of articles, stories and ads
Muckrakers
reporters who used a style of early-twentieth-century investigative journalism that emphasized a willingness to crawl around in society's muck to uncover a story
General-Interest Magazines
types of magazines that address a wide variety of topics and are aimed at a broad national audience
Photojournalism
the use of photos to document events and people's lives
Pass-Along Readership
the total number of people who come into contact with a single copy of magazine
Webzines
a magazine that publishes on the Internet
Supermarket Tabloids
newspapers that feature bizarre human-interest stories, gruesome murder tales, violent accident accounts, unexplained phenomena stories and malicious celebrity gossip
Desktop Publishing
a computer technology that enables an aspiring publisher/editor to inexpensively write, design, lay out, and even print a small newsletter or magazine
Regional Editions
national magazines whose content is tailored to the interests of different geographic areas
Split-Run Editions
editions of national magazines that tailor ads to different geographic areas
Demographic Editions
national magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address
Evergreen Subscriptions
magazine subscriptions that automatically renew on the subscriber's credit card
Magalogs
a combination of a glossy magazine and retail catalogue that is often used to market goods or services to customers or employees
Zines
self-published magazines produced on personal computer programs or on the Internet