Com Ch 12 Terms

Front 1

Monopoly

Back 1

in media economics, an organizational structure that occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally

Front 2

Oligopoly

Back 2

in media economics, an organizational structure in which a few firms control most of an industry's production and distribution resources

Front 3

Limited Competition

Back 3

in media economics, a market with many producers and sellers but only a few differentiable products within a particular category; sometimes called monopolistic competition

Front 4

Direct Payment

Back 4

in media economics, the payment of money, primarily by consumers, for a book, a music CD, a movie, an online computer service or a cable TV subscription

Front 5

Indirect Payment

Back 5

in media economics, the financial support of media products by advertisers, who pay for the quantity or quality of audience members that a particular medium attracts

Front 6

Economies of Scale

Back 6

the economic commerce, or commercial activity on the Web

Front 7

Hegemony

Back 7

the acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and politic power

Front 8

Synergy

Back 8

in media economics, the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate

Front 9

Cultural imperialism

Back 9

in media research, the approaches that try to understood how the media and culture are tied to the actual patterns of communication used in daily life; these studies focus on how people make meanings, apprehend reality and order experience through the use of stories and symbols