Com 297 Test 1

Front 1

What is the process of communication?

Back 1

S - E - M - C - D - R

SENDER INITIATES PROCESS; WHEN SENDER DECIDES ON A MEANING, THEY ENCODE THE MESSAGE AND SELECT A CHANNEL FOR TRANSMITTING THE MESSAGE TO A RECEIVER

Front 2

Process of Communication

What does the S stand for?

Back 2

SENDER

SENDER INITIATES PROCESS

SINGLE INDIVIDUAL SHOULD HAVE A THOUGHT THEY WISH TO TRANSMIT

Front 3

Process of Communication

What does the E stand for?

Back 3

ENCODE

WHEN SENDER DECIDES ON A MEANING, THEY ENCODE THE MESSAGE

SENDER ENCODES THOUGHT INTO A CERTAIN COMMUNICATION FORM

Front 4

Process of Communication

What does the M stand for?

Back 4

MESSAGE

WHEN SENDER DECIDES ON A MEANING, THEY ENCODE THE MESSAGE

ACTUAL PHYSICAL PRODUCT, SYMBOLS WHICH INTEND TO CONVEY MEANINGS

Front 5

Process of Communication

What does the C stand for?

Back 5

CHANNEL

AFTER ENCONDING, THE SENDER SELECTS A CHANNEL FOR TRANSMITTING THE MESSAGE

WAY IN WHICH MESSAGE TRAVELS TO RECEIVER

Front 6

Process of Communication

What does the D stand for?

Back 6

DECODING

Front 7

Process of Communication

What does the R stand for?

Back 7

RECEIVER

AFTER A MESSAGE IS SENT THROUGH A CHANNEL, THE MESSAGE IS RECEIVED AND DECODED

Front 8

What are the five steps of research design?

Back 8

THEORY DEVELOPMENT
CONCEPTUAL/OPERATIONAL
DATA COLLECTION
DATA PROCESS
DATA ANALYSIS

Front 9

Research Design

What is the theory development?

Back 9

INTEREST, IDEA, THEORY

1) PROBLEM STATEMENT
2) LITERATURE STATEMENT
3) SETTING UP RATIONALE

Front 10

Research Design

What is conceptual/operational?

Back 10

HYPOTHESIS
RESEARCH METHODOLOGY
-SURVEY
-CONTENT ANALYSIS
-FIELD RESEARCH/EXPERIMENT

Front 11

Research Design

What is data collection?

Back 11

COLLECTION OF DATA FOR ANALYSIS AND INTERPRETATION

Front 12

Research Design

What is data process?

Back 12

TRANSFORMING THE DATA INTO A FORM APPROPRIATE FOR MANIPULATION AND ANALYSIS

Front 13

Research Design

What is data analysis?

Back 13

ANALYZING DATA AND DRAWING CONCLUSIONS

Front 14

What are the three sampling rules?

Back 14

1) WHETHER SAMPLES ARE LARGE ENOUGH TO REPRESENT FAIRLY

2) WHETHER SAMPLES ARE DRAWN AS TO LET EVERY POPULATION MEMBER HAVE EQUAL CHANCE TO BE SELECTED

3) WHETHER POPULATION SAMPLE IS THE SAME OR SIMILAR TO THE ANY POPULATION TO WISH YOU WHICH TO GENERALIZE THE RESULTS

Front 15

Sampling Methodology

Simple Random Sampling

Back 15

UNITS OF POPULATION ARE ASSIGNED NUMBERS; SET OF RANDOM NUMBERS GENERATED; UNITS WITH THOSE NUMBERS ARE INCLUDED IN THE SAMPLE

Front 16

Sampling Methodology

Systematic Random Sampling

Back 16

SELECTION OF EVERY NTH MEMBER FROM A SAMPLING FRAME

Front 17

Sampling Methodology

Stratification

Back 17

GROUPING MEMBERS OF A POPULATION INTO HOMOGENOUS STRATA BEFORE SAMPLING

Front 18

Sampling Methodology

Multistage Cluster Sampling

Back 18

NATURAL GROUPS ARE SELECTED, MEMBERS OF GROUP SUBSAMPLED AFTER

Front 19

---- is anything that can be measured.

Back 19

A VARIABLE

RESEARCHERS ARE DESIGNED AROUND VARIABLES

Front 20

----- ------ is thought to influence change in dependent variables.

Back 20

INDEPENDENT VARIABLE

ACTUAL NUMBERS

THE CAUSE

Front 21

---- ---- is thought the be be changed by the independent variable.

Back 21

DEPENDENT VARIABLE

THE EFFECT

Front 22

What are some guidelines for asking questions?

Back 22

QUESTION AND STATEMENT

OPEN/CLOSE ENDED QUESTIONS

MAKE ITEMS CLEAR

AVOID DOUBLE BARELLED QUESTIONS

RESPONDENTS MUST BE COMPETENT TO ANSWER

QUESTIONS SHOULD BE RELEVANT

SHORT ITEMS ARE BEST

AVOID NEGATIVE ITEMS

AVOID BIASED ITEMS/TERMS

Front 23

---- is the entire set of subjects about which the researcher wants information.

Back 23

POPULATION

Front 24

----- is the sample portion or part of the population of interest.

Back 24

SAMPLE

Front 25

---- are charecteristics of the population fixed values referring to population, they are generally unknown.

Back 25

PARAMETER

Front 26

---- are characteristics of sample, vary from one sample to next.

Back 26

STATISTICS

Front 27

Levels of Measurement

---- these attributes are simply different than one another. They are mutually exclusive.

Back 27

NOMINAL

MALE OR FEMALE

BLONDE OR BRUNETTE

Front 28

Levels of Measurement

---- these attributes may be rank ordered, like more to less.

Back 28

ORDINAL

1-4

Front 29

Levels of Measurement

---- these attributes are rank ordered and seperated by uniform distance, exact distance.

Back 29

INTERVAL

EXACT DISTANCE
WEIGHT
101-120, 121-140, 141-160

Front 30

Levels of Measurement

---- this is the same as interval, but it's based on a TRUE zero point.

Back 30

RATIO

INCOME
0-1000, 1001-2000

Front 31

Levels of Measurement

---- this is a standardized response.

Back 31

LIKERT SCALE

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

Front 32

Levels of Measurement

---- this has seven spaces between two bipolar adjectives.

Back 32

SEMANTIC DIFFERENTIAL

CONSERVATIVE
1 2 3 4 5 6 7
LIBERAL

Front 33

Validity

If your measure represents the concept you want to measure, it has ---- validity.

Back 33

CONTENT

Front 34

Validity

If one measure predicts the other successfully, it has ------- validity.

Back 34

CONSTRUCT

Front 35

Validity

---- is convincing theoretical reasons for successful predictions

Back 35

CRITERION

Front 36

Validity

What are the 3 steps to establish criterion validity?

Back 36

ESTABLISH CONTENT VALIDITY OF THE MEASUREMENT

CHECK CRITERION VALIDITY IN MEASUREMENT

TEST PREDICTED RELATIONSHIPS

HIGH IQ - HIGH ACT

Front 37

This specifies the meaning of the concepts and variables to be studied.

The defintion that expressed an abstract idea formed by a generalization

Back 37

CONCEPTUAL

EVERYONE HAS THEIR OWN IDEA OF WHAT VIOLENCE IS

Front 38

This is how we will actually measure the variable under study

Defitinition that specifies patterns of behavior and procedures in order to experienc or measure a conceptual definition

Back 38

OPERATIONAL