Com 181 Test 2

Front 1

Persuasive Speech

Back 1

What "Should Be"

Reinforce or Persuade/ Change Mind.

Why you believe

Front 2

2 Structures of Persuasive Speech

Back 2

1. Questions of Policy

2. Question of Fact

Titles Captioned by question

Front 3

Questions of Policy - What?

Back 3

Should or should not adopt policy, rule, or law

Should always have "Stock Issues" - have to be addressed.

(Show Need)(Have or Need Plan)(Show practical)

Front 4

Questions of Policy - Structure?

Back 4

Use Problem/Solution/Arousal Format

Main Point I - Problem

Main Point II - Solution

Main Point III - Arousal

Conclusion - Call to Action

Front 5

Questions of Policy - Main Point I

Back 5

Problem its self

a) Explain nature of problem so it is clear

b) Illustrate problem with supporting Materials

(Stats/Examples)

c) Relate problem to the audience

(Make it personal)

Front 6

Questions of Policy - Main Point II

Back 6

Provide Solution to problem

a)Clearly explain solution

b)Prove that solution will solve problem

(Similar solutions, Prove Practicality)

c) Overcome objections (Inoculation)

Inoculation - Discredit arguments of opposing viewpoint

Front 7

Questions of Policy - Main Point III

Back 7

Arousal - Emotional argument

Paint a pretty picture with change

Doom and gloom with disregard

Don't go off the deep end.

Front 8

Questions of Policy - Conclusion

Back 8

Signal End

Closing Statement - Call to action

What the audience can do to help solve the problem.

Front 9

Question of Fact - What?

Back 9

Whether or not something exists or happens

No "Stock Issues"

No Structure you place info into

Number of Main points determined by you

E.G. Global Warming - Man made or Global evo

--If problem solution move to question of policy speech.--

Front 10

Ethos.

-Initial

-Derived

-Terminal

Back 10

Speaker Credibility

Initial - Credibility you have before you speak.. education, experience, occupation.

Derived - Proved by what you do/say during speech

Terminal - Credibility you walk away with.

Front 11

Pathos

Back 11

Emotion in Persuasion

Front 12

Logos

Back 12

Logic - Logical reasoning

1)Argue Logically

2)See Lack of Logic in Source

Front 13

Logical Reasoning types

Back 13

Deductive

Inductive

Causal

Analogical

Front 14

Deductive Reasoning

Back 14

Move from a general premise to a specific reason.

Aristotle-Syllogism-earliest form of deductive reasoning

All men are mortal, Socrates is a man, therefore Socrates is mortal.

Front 15

Inductive Reasoning + Fallacy

Back 15

Specific Facts to General Conclusion

Fallacy--Must have enough facts to move to general conclusion or considered a "Hasty Generalization"

Front 16

Causal Reasoning + Fallacy

Back 16

Cause and Effect Relationships

Fallacy - Post hoc ergo proptor hoc

Note - Any Significant event usually has more than one cause.

Front 17

Analogical Reasoning

Back 17

Make Comparisons

Note: Must be alike enough to be compared no comparing apples to oranges.

Front 18

Stock Issues -

Back 18

Inherency - What is (problem)

Solvency - What should be / how

Significance - Why should be / results

Topicality - affirm the resolution

Harms - Problems with not doing