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32 Cards in this Set
- Front
- Back
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Know the consequences of using a mass medium.
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May be loss of accuracy
Sender's message my be misenterpreted Didn't hear message correctly -Interference Noise causes inaccuracy |
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General single idea that describes the demographic of the group of individuals to whom the media is targeted.
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UNDERSTAND AUDIENCE IS LARGE AND DIVERSE
MESSAGE IS ALTERED DON'T WANT TO EXCLUDE/OFFEND CERTAIN GROUP WANT TO APPEAL TO LARGEST AMT OF PEOPLE POSSIBLE |
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3 assumptions media makes about its audience
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HAVE A LTD ATTENTION SPAN
PREFER TO BE ENTERTAINED, NOT ENLIGHTENED LOSE INTEREST QUICKLY |
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Know who the real product is regarding the TV-Business Model
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AUDIENCE IS PRODUCT:
AUDIENCE USES PROGRAMMING FROM NBC, VIEW ADS, IF ADVERTISERS BUY THE AUDIENCE, THEN NBC MAKES A PROFIT AND SATISFIES THE ADVERTISERS WHEN PROGRAMMING IS PRODUCT NBC PRODUCES PROGRAMMING FOR AUDIENCE, WE WATCH NBC, NBC MAKES PROFIT, SATISFY THE AUDIENCE |
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Understand the notion of media as a binding influence, be able to explain this idea.
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MASS MEDIA BING COMMUNITIES TOGETHER BY GIVING MESSAGES THAT BECOME A SHARED EXPERIENCE
SHARED KNOWLEDGE AND EXPERIENCE ARE CREATED, CREATE BASE FOR A COMMUNITY 9/11, PRINCESS DIANA ESSENTIAL FOR THE ONGOING PROCESS OF SOCIETY IDENTIFYING ITS VALUES |
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Understand the difference between mainstream and new media.
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MAINSTREAM, MSM
HELPS NAVIGATE AN ONGOING LANDSCAPE, DISTINGUISHES TRADITIONAL MEDIA FORMS FROM NEWER ONES JON STEWART, CONAN OWNED BY MAJOR MEDIA COMPANIES DISENY, TIME WARNER NEW MEDIA INNOVATIONS OUTSIDE THE MAINSTREAM INCLUDE BROAD CATEGORIES ALTERNATIVE- GEARED TO NEIGHBORHOOD SERVICE WITH LOW POWER TRANSMITTERS, INTERACTION W. AUDIENCE EASY UNDERGOUND- LOCAL, LIVE ENTERTAINMENT, REFORMIST HIGH-TECH- IPDOS, CYPER CAFES |
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Understand the notion of vertical integration.
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OWNING THE GAUNTLET - PRODUCTION - DISTRIBUTION - EXHIBITION
CONTROLLING BOTH CONTENT CREATION ANF DISTRIBUTION |
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Understand the elitist and populist perspectives of media.
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ELITIST- SERIOUS MEDIA CONTENT
BELIEVE MASS MEDIA HAVE RESPONSIBILITY TO CONTRIBUTE TO SOCIETY OF THE CULTURE, REGARDLESS OF WHETHER OR NOT IT ATTRACTS LARGE NUMBERS POPULIST- ENTIRELY ORIENTED ON THE MARKETPLACE, BELIEVE THE MASS MEDIA ARE AT THEIR BEST WHEN THEY GIVE THE PEOPLE WHAT THEY WANT |
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Understand the notion of economic imperative and the media.
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ECONOMIC FIGURES INTO WHAT MESSAGES MAKE IT TO PRINT OR THE AIRWAVES
MEDIA SEEK LARGE AUDIENCES TO DEA; WITH SUBJECTS OF WIDE APPEAL AND PRESENT THEM IN WAYS TO ATTRACT LARGE AUDIENCES LARGER THE AUDIENCE, MORE ADS ARE WILLING TO PAY FOR TIME AND SPACE TO PITCH GOODS |
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Understand the notion of conglomeration and problems with it.
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INVOLVES A PROCESS OF MERGERS, ACQUISTIONS AND BUYOUTS TO CONSOLIDATE OWNERSHIP OF MEDIA INTO FEWER COMPANIES
AFFECTS THE DIVERSITY OF MESSAGS OFFERED, A LOT OF POWER NOT SPREAD OUT EVENLY, MEDIA CO'S ARE CHAPING NEWS |
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Genres of media.
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ENTERTAINMENT
PRIMARY CONCERN IS ENJOYMENT NEWS FACT BASED EDUCATION TV, FLASH CARDS, BOOKS ADS INFO ADS HARD AND SOFT SELL |
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Different types of news.
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HARD NEWS (MOST FAMILIAR)
TIMELINESS, USEFULNESS, CONFLICTS, CLOSENESS INVETIGATIVE REPORTS TIME EDITORIALS OPINIONS SOFT NEWS HUMAN INTEREST |
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Know what production firms, distributors and exhibitors do.
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PRODUCTION FIRM
ADMINISTRATIVE PERSONNEL, BUSINESS ACCOUNTANTS, LAWYERS CREATIVE PERSONNEL, ART DIRECTORS, ACTORS DISTRIBUTION- DISTRIBUTE PRODUCED MATERIAL TO TARGET AUDIENCES EXHIBITORS- PRESENT THE MATERIAL TO AUDIENCES |
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What language were books originally written in?
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LATIN
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What was the original purpose of books, who controlled them?
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ONLY LITERATE PEOPLE IN POWER
PRIESTS, MONKS, POLITICIANS BOOKS WERE KEPT BY THE CHURCH, MOSTLY RELIGOUS, BUT NOT ALL, HISTORY SCIENCE AND PHILOSOPHY |
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Who first hand copied the books?
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MONKS
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What is an illuminated manuscript?
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VERY ELABORATE, HAND WRITTEN BOOKS THAT TOOK HUNDREDS OF HOURS TO COMPLETE
BOOK OF PSALMS |
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What role did books play in the protestant revolution?
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MARTIN LUTHER'S 95 THESES
CAUSED A SPLIT IN THE CHURCH BROKE OFF FROM CHURCH OF ENGLAND, WENT TO AMERICA TO WORSHIP FREELY BIBLE WAS NOW WIDESPREAD, NO LONGER AVAILABLE ONLY IN THE CHURCH |
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Where was the first press and what was the first book?
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AT HARVARD
WHOLE BOOKE OF PSALMS |
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What are trade books?
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GENERAL INTEREST TITLES, PEOPLE USUALLY THINK OF THESE WHEN THEY THINK OF BOOKS
GONE WITH THE WIND THE HOBBITT HARRY POTTER |
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What are royalties?
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AUTHOR RECIEVES PERCENTAGE OF THEIR BOOKS INCOME, PUBLISHER TAKES THE REST TO COVER EXPENESES AND MAKE PROFIT
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What are blockbusters and mass marketing?
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UNCLE TOM'S CABIN WAS THE 1ST
INDUSTRY FOCUSES ON CREATING BLOCKBUSTERS CONGLOMERATION ACCELERATED THIS SEEK A GREATER RETURN FROM THEIR BOOK COMPANY MASS MARKETING BIG RETAILERS CHOOSE WHETHER TO STOCK A BOOK ON THE BASIS OF BULK DISCOUNTS, PUBLISHER PROMOTIONS BUDGETS AND BIG NAME AUTHORS, NOT LITERARY QUALITY |
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What are the differnt types of contemporary books?
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D BOOKS
BOOKS DOWNLOADED TO PDA, INSTANT PUBLICATION POD- PRINT ON DEMAND, PRINT BOUND AND SENT INSTANTLY E-BOOKS, VERY BRIEF, SEND TO CELL PHONE, PDA, LAP TOP DENS, SERIALLY UNFOLD IN EMAILS, INTERACTIVE AMAZON.COM, SEARCH WITHIN THE BOOK |
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What were some of the 1st colonial newspapers?
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BROADSIDES
PUBLICK OCCURENCES BOTH FOREIGN AND DOMESTIC BOSTON NEWSLETTER 1ST REAL SURVIVING, WRTITEN BY JOHN CAMPBELL NY WEEKLY JOURNAL ZENGER, PEOPLE FUNDED TO WRITE AGAINST THE GOV'T, HE DIDN'T ACTUALLY WRITE THE ARTICLES, ARRESTED B/C THEY COULDN'T FIND AUTHORS, SEND TO TRIAL, GOT ANDREW HAMILTON AS LAWYER AND WON |
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What is sedition?
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TO PROMOTE DISAFFECTION WITH THE GOV'T
THIS IS ILLEGAL |
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What is libel?
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DELIBERATELY MAKING PUBLIC UNTRUTHS ABOUT SOMONE
EVEN INTENTIONS WERE ILLEGAL |
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What was the NY Sun and why was it so popular?
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MOTTO- IT SHINES FOR ALL
QUICK, SHORT STORIES FOR THE POOR USED ADS, WROTE HUMAN INTEREST STORIES |
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Know when/why ads become so important to newspapers?
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SO NEWSPAPERS COULE BE PRODUCED FOR LOW COST, READ BY MORE PEOPLE
IMPORTANT AROUND TIME OF CIVIL WAR, WANTED TO KNOW WHAT HAPPEND TO LOVED ONES |
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What was the Ethnic press and its significance?
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CHICAGO DEFENDER
WEREN'T A LOT OF PAPERS WRITTEN FOR AFRICAN AMERICANS CONVICED PEOPLE TO MOVE NORTH AND BE FREE AND SAFE |
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What is yellow journalism?
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FUN, SENSATIONAL PAPERS
REPORTERS WOULD FALSIFY INFORMATION AND PRINT IT |
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What are wire services and feature syndicates?
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WIRE SERVICE- AP
WRITE STORIES THAT MANY SMALL PAPERS USE FEATURE SYNDICATES- CLEARING HOUSES NY TIMES SERVICE, KING FEATURES, WASH. POST |
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What are newspaper chains and their consequences?
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HAVE CONTROL OF ALL THE NEWS, CAN SHAPE WHAT READERS THINK
ONLY ONE COMPANY CONTROLS WHAT IS WRITTEN WON'T BE AS COMMITTED TO LOCAL NEWS |
