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32 Cards in this Set

  • Front
  • Back
Know the consequences of using a mass medium.
May be loss of accuracy

Sender's message my be misenterpreted

Didn't hear message correctly
-Interference

Noise causes inaccuracy
General single idea that describes the demographic of the group of individuals to whom the media is targeted.
UNDERSTAND AUDIENCE IS LARGE AND DIVERSE

MESSAGE IS ALTERED

DON'T WANT TO EXCLUDE/OFFEND CERTAIN GROUP

WANT TO APPEAL TO LARGEST AMT OF PEOPLE POSSIBLE
3 assumptions media makes about its audience
HAVE A LTD ATTENTION SPAN

PREFER TO BE ENTERTAINED, NOT ENLIGHTENED

LOSE INTEREST QUICKLY
Know who the real product is regarding the TV-Business Model
AUDIENCE IS PRODUCT:

AUDIENCE USES PROGRAMMING FROM NBC, VIEW ADS, IF ADVERTISERS BUY THE AUDIENCE, THEN NBC MAKES A PROFIT AND SATISFIES THE ADVERTISERS

WHEN PROGRAMMING IS PRODUCT

NBC PRODUCES PROGRAMMING FOR AUDIENCE, WE WATCH NBC, NBC MAKES PROFIT, SATISFY THE AUDIENCE
Understand the notion of media as a binding influence, be able to explain this idea.
MASS MEDIA BING COMMUNITIES TOGETHER BY GIVING MESSAGES THAT BECOME A SHARED EXPERIENCE

SHARED KNOWLEDGE AND EXPERIENCE ARE CREATED, CREATE BASE FOR A COMMUNITY

9/11, PRINCESS DIANA

ESSENTIAL FOR THE ONGOING PROCESS OF SOCIETY IDENTIFYING ITS VALUES
Understand the difference between mainstream and new media.
MAINSTREAM, MSM

HELPS NAVIGATE AN ONGOING LANDSCAPE, DISTINGUISHES TRADITIONAL MEDIA FORMS FROM NEWER ONES
JON STEWART, CONAN
OWNED BY MAJOR MEDIA COMPANIES
DISENY, TIME WARNER

NEW MEDIA

INNOVATIONS OUTSIDE THE MAINSTREAM INCLUDE BROAD CATEGORIES
ALTERNATIVE- GEARED TO NEIGHBORHOOD SERVICE WITH LOW POWER TRANSMITTERS, INTERACTION W. AUDIENCE EASY
UNDERGOUND- LOCAL, LIVE ENTERTAINMENT, REFORMIST
HIGH-TECH- IPDOS, CYPER CAFES
Understand the notion of vertical integration.
OWNING THE GAUNTLET - PRODUCTION - DISTRIBUTION - EXHIBITION

CONTROLLING BOTH CONTENT CREATION ANF DISTRIBUTION
Understand the elitist and populist perspectives of media.
ELITIST- SERIOUS MEDIA CONTENT
BELIEVE MASS MEDIA HAVE RESPONSIBILITY TO CONTRIBUTE TO SOCIETY OF THE CULTURE, REGARDLESS OF WHETHER OR NOT IT ATTRACTS LARGE NUMBERS

POPULIST- ENTIRELY ORIENTED ON THE MARKETPLACE, BELIEVE THE MASS MEDIA ARE AT THEIR BEST WHEN THEY GIVE THE PEOPLE WHAT THEY WANT
Understand the notion of economic imperative and the media.
ECONOMIC FIGURES INTO WHAT MESSAGES MAKE IT TO PRINT OR THE AIRWAVES

MEDIA SEEK LARGE AUDIENCES TO DEA; WITH SUBJECTS OF WIDE APPEAL AND PRESENT THEM IN WAYS TO ATTRACT LARGE AUDIENCES

LARGER THE AUDIENCE, MORE ADS ARE WILLING TO PAY FOR TIME AND SPACE TO PITCH GOODS
Understand the notion of conglomeration and problems with it.
INVOLVES A PROCESS OF MERGERS, ACQUISTIONS AND BUYOUTS TO CONSOLIDATE OWNERSHIP OF MEDIA INTO FEWER COMPANIES

AFFECTS THE DIVERSITY OF MESSAGS OFFERED, A LOT OF POWER NOT SPREAD OUT EVENLY, MEDIA CO'S ARE CHAPING NEWS
Genres of media.
ENTERTAINMENT
PRIMARY CONCERN IS ENJOYMENT

NEWS
FACT BASED

EDUCATION
TV, FLASH CARDS, BOOKS

ADS
INFO ADS
HARD AND SOFT SELL
Different types of news.
HARD NEWS (MOST FAMILIAR)
TIMELINESS, USEFULNESS, CONFLICTS, CLOSENESS

INVETIGATIVE REPORTS
TIME

EDITORIALS
OPINIONS

SOFT NEWS
HUMAN INTEREST
Know what production firms, distributors and exhibitors do.
PRODUCTION FIRM
ADMINISTRATIVE PERSONNEL, BUSINESS ACCOUNTANTS, LAWYERS

CREATIVE PERSONNEL, ART DIRECTORS, ACTORS

DISTRIBUTION- DISTRIBUTE PRODUCED MATERIAL TO TARGET AUDIENCES

EXHIBITORS- PRESENT THE MATERIAL TO AUDIENCES
What language were books originally written in?
LATIN
What was the original purpose of books, who controlled them?
ONLY LITERATE PEOPLE IN POWER
PRIESTS, MONKS, POLITICIANS

BOOKS WERE KEPT BY THE CHURCH, MOSTLY RELIGOUS, BUT NOT ALL, HISTORY SCIENCE AND PHILOSOPHY
Who first hand copied the books?
MONKS
What is an illuminated manuscript?
VERY ELABORATE, HAND WRITTEN BOOKS THAT TOOK HUNDREDS OF HOURS TO COMPLETE

BOOK OF PSALMS
What role did books play in the protestant revolution?
MARTIN LUTHER'S 95 THESES
CAUSED A SPLIT IN THE CHURCH

BROKE OFF FROM CHURCH OF ENGLAND, WENT TO AMERICA TO WORSHIP FREELY

BIBLE WAS NOW WIDESPREAD, NO LONGER AVAILABLE ONLY IN THE CHURCH
Where was the first press and what was the first book?
AT HARVARD

WHOLE BOOKE OF PSALMS
What are trade books?
GENERAL INTEREST TITLES, PEOPLE USUALLY THINK OF THESE WHEN THEY THINK OF BOOKS

GONE WITH THE WIND
THE HOBBITT
HARRY POTTER
What are royalties?
AUTHOR RECIEVES PERCENTAGE OF THEIR BOOKS INCOME, PUBLISHER TAKES THE REST TO COVER EXPENESES AND MAKE PROFIT
What are blockbusters and mass marketing?
UNCLE TOM'S CABIN WAS THE 1ST
INDUSTRY FOCUSES ON CREATING BLOCKBUSTERS
CONGLOMERATION ACCELERATED THIS

SEEK A GREATER RETURN FROM THEIR BOOK COMPANY

MASS MARKETING
BIG RETAILERS CHOOSE WHETHER TO STOCK A BOOK ON THE BASIS OF BULK DISCOUNTS, PUBLISHER PROMOTIONS BUDGETS AND BIG NAME AUTHORS, NOT LITERARY QUALITY
What are the differnt types of contemporary books?
D BOOKS
BOOKS DOWNLOADED TO PDA, INSTANT PUBLICATION

POD- PRINT ON DEMAND, PRINT BOUND AND SENT INSTANTLY

E-BOOKS, VERY BRIEF, SEND TO CELL PHONE, PDA, LAP TOP

DENS, SERIALLY UNFOLD IN EMAILS, INTERACTIVE

AMAZON.COM, SEARCH WITHIN THE BOOK
What were some of the 1st colonial newspapers?
BROADSIDES

PUBLICK OCCURENCES
BOTH FOREIGN AND DOMESTIC

BOSTON NEWSLETTER
1ST REAL SURVIVING, WRTITEN BY JOHN CAMPBELL

NY WEEKLY JOURNAL
ZENGER, PEOPLE FUNDED TO WRITE AGAINST THE GOV'T, HE DIDN'T ACTUALLY WRITE THE ARTICLES, ARRESTED B/C THEY COULDN'T FIND AUTHORS, SEND TO TRIAL, GOT ANDREW HAMILTON AS LAWYER AND WON
What is sedition?
TO PROMOTE DISAFFECTION WITH THE GOV'T

THIS IS ILLEGAL
What is libel?
DELIBERATELY MAKING PUBLIC UNTRUTHS ABOUT SOMONE

EVEN INTENTIONS WERE ILLEGAL
What was the NY Sun and why was it so popular?
MOTTO- IT SHINES FOR ALL

QUICK, SHORT STORIES FOR THE POOR

USED ADS, WROTE HUMAN INTEREST STORIES
Know when/why ads become so important to newspapers?
SO NEWSPAPERS COULE BE PRODUCED FOR LOW COST, READ BY MORE PEOPLE

IMPORTANT AROUND TIME OF CIVIL WAR, WANTED TO KNOW WHAT HAPPEND TO LOVED ONES
What was the Ethnic press and its significance?
CHICAGO DEFENDER

WEREN'T A LOT OF PAPERS WRITTEN FOR AFRICAN AMERICANS

CONVICED PEOPLE TO MOVE NORTH AND BE FREE AND SAFE
What is yellow journalism?
FUN, SENSATIONAL PAPERS

REPORTERS WOULD FALSIFY INFORMATION AND PRINT IT
What are wire services and feature syndicates?
WIRE SERVICE- AP
WRITE STORIES THAT MANY SMALL PAPERS USE

FEATURE SYNDICATES- CLEARING HOUSES
NY TIMES SERVICE, KING FEATURES, WASH. POST
What are newspaper chains and their consequences?
HAVE CONTROL OF ALL THE NEWS, CAN SHAPE WHAT READERS THINK

ONLY ONE COMPANY CONTROLS WHAT IS WRITTEN

WON'T BE AS COMMITTED TO LOCAL NEWS