Com 135 Ch 5,6,15 Definitions

Front 1

• Ethnicity:

Back 1

That portion of a person’s cultural background that relates to a national or religious heritage.

Front 2

• Race:

Back 2

That person’s biological heritage

Front 3

• Ethnocentrism:

Back 3

The assumption that one’s own cultural perspectives and methods are superior to those of other cultures

Front 4

• Socioeconomic status:

Back 4

A person’s perceived importance and influence based on income, occupation, and education level

Front 5

• Target audience:

Back 5

A specific segment of an audience that you most want to influence

Front 6

• Psychological audience analysis:

Back 6

Analyzing the attitudes, beliefs, values, and other psychological information about an audience in order to develop a clear and effective message

Front 7

• Attitude:

Back 7

An individual’s like or dislikes

Front 8

• Beliefs:

Back 8

An individual’s perception of what is true or false

Front 9

• Value:

Back 9

Enduring concept of good and bad, right and wrong

Front 10

• Situational audience analysis:

Back 10

An examination of the time and place of a speech, the audience size, and the speaking occasion in order to develop a clear and effective message

Front 11

• Open-ended questions:

Back 11

Questions that allow for unrestricted answers by not limiting answers to choices or alternatives

Front 12

• Closed-ended questions:

Back 12

Questions that offer alternatives from which to choose, such as true/ false, agree/ disagree, or multiple- choice questions

Front 13

• Audience analysis:

Back 13

The process of examining information about those who are expected to listen to a speech

Front 14

• Common ground:

Back 14

Similarities between a speaker and audience members in attitudes, values, beliefs, or behaviors

Front 15

• Relationship:

Back 15

An ongoing connection you have with another person

Front 16

• Audience adaptation:

Back 16

The process of ethically using information about an audience in order to adapt one’s message so that it is clear and achieves the speaking objective

Front 17

• Demographic audience analysis:

Back 17

Analyzing an audience by examining demographic information so as to develop a clear and effective message

Front 18

• Sex:

Back 18

A person’s biological status as male or female, as reflected in his or her anatomy and reproductive system

Front 19

• Gender:

Back 19

The culturally constructed and psychologically based perception of one’s self as feminine or masculine

Front 20

• Culture:

Back 20

A learned system of knowledge, behavior, attitudes, beliefs, values, and norms that is shared by group of people

Front 21

• Demographics:

Back 21

Statistical information about the age, race, gender, sexual orientation, educational level, and religious views of an audience.

Front 22

• Brainstorming:

Back 22

A creative problem-solving technique used to generate many ideas

Front 23

• Behavioral objective:

Back 23

Wording of a specific purpose in terms of desired audience behavior.

Front 24

• Blueprint:

Back 24

The central idea of a speech plus a preview of main ideas.

Front 25

• Speech to inform:

Back 25

A speech that teaches others new information, ideas, concepts, principles, or processes in order to enhance their knowledge or understanding about something.

Front 26

• Pedagogy:

Back 26

The art and science of teaching children.

Front 27

• Andragogy:

Back 27

The art and science of teaching adults.