Com 135 Ch 5 And 6: Analyzing Your Audience

Front 1

Explain the importance of gathering information, analyzing information, and adapting to the audience as it relates to public speaking.

Back 1

-establish common ground with your audience. Look for audience member similarities. Look for audience member differences
-??? Doing this correctly will enhance your speech, if not you could offend you audience.

Front 2

Distinguish between informal:

Back 2

observe them and ask questions. Demographics
and formal audience information gathering strategies. Open or closed ended questions (on paper)

Front 3

Define and explain demographic: age: humor and illustrations,

Back 3

gender: the culturally constructed and psychologically based perception of one’s self as femine or masculine, sexual orientation: is biological, cultural: learned system of knowledge behavior, attitudes, beliefs, values, ets.,

Front 4

ethnic:

Back 4

that portion of a person’s cultural background that relates to a national or religious heritage, or racial background: person’s biological heritage, group membership, socioeconomic status

Front 5

Psychological

Back 5

attitudes: likes and dislikes. Beliefs: what is perceived to be true or false. Values: what is perceived to be good or bad

Front 6

situational analyses:

Back 6

time, audience size, location, occasion

Front 7

Understand the types of nonverbal audience cues and how to respond to this type of feedback.

Back 7

-eye contact, facial expressions, movement, nonverbal responses(show of hands results in lackluster)
-respond by: tell a story, use personal examples, use humor, make direct reference to audience, etc.

Front 8

Explain the relationship between ethics and audience adaptation.

Back 8

-don’t say something that will offend your audience even if you believe it to be true

Front 9

Know cultural characteristics and how to tailor your speech to diverse audiences.

Back 9

-place more or less value on group or individual achievement.(individualistic vs collectivistic cultures)
-high context vs low context cultures(place more imphasis on nonverbal things such as voice inflection)

Front 10

Know the difference between speech topic

Back 10

general purpose: inform, persuade, entertain, cememorate, specific purpose: A concise statement of the desired audience response, indicating what you want your listeners to remember, feel, or do when you finish speaking.
and central idea: should be a single idea, as well as how to formulate each.

Front 11

Know important considerations when choosing a topic.

Back 11

-Brainstrorming, listening and reading for topics ideas, scanning web directories

Front 12

Know strategies to find and narrow a topic.

Back 12

-who is my audience?
-what are my interests, talents, and experiences
-what is the occasion
-list out different variations of the topic to see if they become more specific

Front 13

Know strategies to find and narrow a topic.

Back 13

-who is my audience?
-what are my interests, talents, and experiences
-what is the occasion
-list out different variations of the topic to see if they become more specific

Front 14

Define and distinguish between the three main general purposes of speeches.

Back 14

Speaking to inform
-Speaking to persuade
-Speaking to entertain

Front 15

Know the main steps of speech development in order.

Back 15

-Select and narrow a topic, determine a purpose, develop a central idea, generate main ideas, gather supporting material, organize speech, rehearse speech, deliver speech. (consider the audience in all of them)