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16 Cards in this Set
- Front
- Back
Reasons to study intercultural communication
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- increased opportunities for intercultural contact.
- enhanced business effectiveness. - improved intergroup relations. - enhanced self-awareness. |
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Cultural
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values, attitudes, beliefs, orientations, and underlying assumptions prevalent among people in society.
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Intercultural communication
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interactions that occur between people whose cultural assumptions are so different that the communication between them is altered.
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What does culture incorporate?
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age, sex, religion, values, individualism, nationality, race...
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Dominant cultures
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attitudes, values, beliefs, and customs that the majority of people in a society hold in common.
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Dimensions that affect communication:
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- individualism - collectivism.
- preferred personality. - view of human nature. - human-nature value. - power distance. - long-term/short-term. |
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Individualistic culture
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emphasizes personal rights and responsibilities, privacy, voicing one's opinion, freedom, innovation, and self-expression.
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Collectivist culture
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emphasizes community, collaboration, shared interest, harmony, the public good, and avoiding embarrassment.
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Success, to my way of thinking, is better measured by:
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A. the extent to which I surpass others.
B. my contribution to the group effort. |
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A responses indicate
B responses indicate |
A responses indicate an individualist orientation.
B responses indicate a collectivist orientation. |
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Human-nature value
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- humans rule nature.
- nature rules humans. |
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High power-distance
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the cultural belief that inequalities are in power, status, and rank are "natural" and that these differences should be acknowledged and accentuated.
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Low power-distance
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cultural belief that inequalities in power, status, and rank should be underplayed and muted.
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Low uncertainty-avoidance cultures
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characterized by greater acceptance of, and less need to control, unpredictable people, relationships, or events.
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High uncertainty-avoidance cultures
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characterized by a low tolerance for, and a high need to control, unpredictable people, relationships, or events.
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Barriers to effective intercultural communication:
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- anxiety.
- assuming similarity or difference. - ethnocentrism. - stereotypes and prejudices. - incompatible communication codes. - incompatible norms and values. |