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23 Cards in this Set

  • Front
  • Back
what is colour ?
Colour is the different wave lengths of visible light. colour is essentially light.
Name the order of the visible spectrum.
red-orange-yellow-green-blue-indigo-violet.
What is the Additive colour system?
the system of white light. it is RGB added together to create white. The medium is projected light.


note: this is the way in which the TV works.
What is Subtracted colour system?
The system of colour pigments. CMY added together to make BLACK. mixing 2 colours changes the wavelength to produce a new colour.
Do the subtractive and additive colour systems work together? If so how?
Yes, the colour systems work together. Any 2 subtractive make an additive and vice versa.
who created the colour wheel and what does the colour wheel provide?
Johann Wolfgang von Goethe. The colour wheel is a basic map showing the relationships among the colours
what are primary colours?
Red
Yelow
and Blue
Theres colours are pure and cant be mixed from other colours. The other colours are created by mixing the primary colours.
what are secondary colours?
Orange
purple
green
each consist of 2 primary colours
what are tertiary colours?
Colours such as red orange and yellow-green are mixed from one primary and one secondary colour.
What are complements?
the colours that sit opposite each other on the colour wheel. and for a combination you choose the near opposite ( the colour next to the opposite) on the colour wheel.
What are Analogous colours?
the colour schemes built from hues that sit near to each other on the colour wheel
what is hue?
the unique characteristic we use to distinguish colour
what is saturation?
(chroma) Purity of the colours in relationship to its grey content.
what is Value?
in illustrator it is labelled as brightness. and it is the lightness or darkness of a colour.
what is tint?
addition of white to pure hue.
what id shade?
Addition of black to pure hue
what is tone what is the effect?
Addition of grey to a pure hue (desaturating effect)
what are the 2 theories which designers see/use colour?
1. colour and contrast ( Itten)
2. Colour interaction (Albers)
what are the 7 contrasts that effect colour choices?
1. Value:difference in contrast. use of black and white or black and yellow. Value is great for signs BUT bad for reading.
2. hue: the use of different colours to make items look different ex. when you turn your design to B&W does it still work?
3. saturation: use of colours with different levels of saturation. the more saturated , closer it appears. the less saturated the further it appears.
4. complement: the use of opposite colours the bring out each other. creates a vibrant image.
5. temperature: colours comparative to temperature of nature. yellows to reds warm, greens to purples cool.
6. size: some colour combinations make the elements look bigger. (smaller elements of colour often carry a bigger impact).
7. simultaneous contrast: the eye's search for colour complements. ( the effect of colour "burning "into your retinas.
what is the colour interaction theory?
the theory that colour look differently depending on which colours surround them (ex. placing an element in a lighter background make it look lighter)
why do we need colour matching systems?
Because the human brain has a very hard time remembering colours.
Full colour prints are made up of _________, a ________ colour is a special or ink(possibly in addition)
CMYK, SPOT
what are 4 main standard colour specification systems used today?
Pantone Matching System (PMS)
Truematch
Toyo
Focoltone