Colors

Front 1

Back 1

red-violet,
blue-green
yellow-orange
created by mixing a primary color with a secondary color

Front 2

hue

Back 2

the same of a color.
hue doesn't change when creating a tint or a shade, just the value changes.

Front 3

tint

Back 3

add white to a hue=tint

Front 4

shade

Back 4

add black to a hue=shade

Front 5

monochromatic

Back 5

uses only one hue. add tints and shades

Front 6

analogous

Back 6

use colors next to each other on the color wheel.

Front 7

complementary

Back 7

use of two colors that are opposite each other on wheel.
when complementary colors are studied side by side their intensity is heightened.

Front 8

split complementary

Back 8

the use of a color and the two colors on either side of the he complement

Front 9

double complementary

Back 9

use of two sets of complementary colors
four colors to use
may cause visual confusion
use 1 or 2 of the colors as dominant forces and the others as accents

Front 10

triad

Back 10

use of three colors on the wheel
choose one dominant color.

Front 11

color families

Back 11

divides into: warm and cool
advancing and receding
neutral

Front 12

warm colors

Back 12

red, orange, yellow, pink, rust, and peach

Front 13

cool colors

Back 13

blue, green, violet, and blue-green
cool, calm, aloof,
receding colors

Front 14

brown

Back 14

feels warm, relaxing, and boring.

Front 15

balance

Back 15

symmetrical and asymmetrical

Front 16

emphasis creating dominance

Back 16

size
repetition
unique placement
contrast - within contrast 5 different types
proportion
rhythm - 5 different rhythm types

Front 17

what are the 5 different forms of contrast?

Back 17

size
light and dark contrast
shape contrast
textual contrast - pair smooth fabric with rough background
directional contrast - objects facing different directions instead of all facing the same direction.

Front 18

strategies within composition to create visual flow...

Back 18

repetition
continuous line
progression
radiation
alternation

Front 19

progression

Back 19

graduation of line, color, shape, size

Front 20

radiation

Back 20

movement radiates from a central point, spokes of a wheel

Front 21

alternation

Back 21

red and white stripes of the American flag

Front 22

rhythm= energy of visual flow. how do you create it?

Back 22

self-contained movement from element to element, from background to foreground, from side to side. should lead the viewers eye from the dominant object to the subordinate object.

Front 23

what is promotion?

Back 23

a term often used in marketing.
Promotion should raise awareness of a product or brand to generate sales.

Front 24

what are the three objectives of promotion?

Back 24

1) to present info to consumers
2) to increase demand
3) to differentiate a product

Front 25

what is branding?

Back 25

use of a name, sign, symbol, design, or experience to identify and tell a story about goods, services, and/or sellers.

Front 26

what are the 5Ps of brand identity?

Back 26

product
property
product presentation
promotional activities
people

Front 27

product

Back 27

material goods can be repeatedly experienced by the consumer.

Front 28

product presentation

Back 28

changeable elements surrounding and enhancing goods or service and packaging.

Front 29

brand extension

Back 29

leveraging awareness and brand image to foster consumer acceptance of other product lines or brands

Front 30

co-branding

Back 30

linking of two or more brands for mutual benefit into a siNile product or service.

Front 31

what is the goal of a window display?

Back 31

attract attention in order to bring prospective shoppers closer to the window and then convince them to come in the store.

Front 32

attention grabers

Back 32

scale
repetition
humor
nostalgia
motion
surprise
shock

Front 33

graphics in visual merchandising

Back 33

refers to oversized photographs, blowups, light-box art, artwork, sketches, and enlarged prints.