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34 Cards in this Set

  • Front
  • Back

Darkness or lightness of a color

Value

Color when mixed with white

Tint

Color when mixed with black

Shade

It creates visual impact

Strong Value Contrast

For a softer feel

Low Value Contrast

Process of choosing color (DCPR)

Define the mood and goal


Choose the color you feel expresses


Play with possibilities


Refine these color options down

Simple a pure color (any color except white or black)

Hue

Colors that cant be made by mixing other colors

Primary

Hues are made by mixing two primary colors

Secondary

Hues are made by mixing a primary with a secondary

Tertiary

Colors are opposite on the color wheel and when mixed, will create a neutral

Complementary

Think of ice. These colors have the mind/body effect of slowing metabolism

Cool

Intense, fully saturated red is like the essence of fire

Hot

Intense, fully saturated red is like the essence of fire

Hot

Are barely colors at all, only the faintest hint of hue is perceptible in these sheer, translucent colors

Light colors

Strong, sober, and seem to diminish rather than expand space. Often used in fine arts and interior and graphic design

Dark

Based in red. Softened with the addition of yellow

Warm

Anchored in blue, they are blended with yellow and red which creates a torteous range of colors from green through blue

Cool

Tints that are hues combined with a large amount of white

Pale

Clear, distinctive, high chroma colors - pure hues without noticeable addition of white or black

Bright

The most basic of color scheme; pure hues of red, yellow and blue

Primary

Combines the secondary hues of orange, green, and violet. Fresh, uplifting quality and can be made quite subtle using tints and shades of secondary hues

Secondary

Often more pleasing than a true complementary scheme

Split Complementary

There are two tertiary color schemes, which consist of three tertiary hues that are equisidant from each other on the color wheel

Tertiary triad

Restrained, peaceful color scheme consists simply of a slice of the color wheel "pie" - single hue combined with any of its tints or shades

Monochromatic

Restrained, peaceful color scheme consists simply of a slice of the color wheel "pie" - single hue combined with any of its tints or shades

Monochromatic

So soft that it seems almost invisible. Consists of hues that have been neutralized by adding their complements

Neutral

Without color consists of black and white and the vast range of grays that can be mixed from them

Achromatic

Without color consists of black and white and the vast range of grays that can be mixed from them

Achromatic

Any three hues that are adjacent to each other on color wheel

Analogous

Have a brash, surprising effect. Combine a hue with the color found on either side of its complement

Clash

Involves using direct opposites on the color wheel

Complementary

A hue mixed with gray

Tone

Intensity or saturation of a hue

Chroma