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33 Cards in this Set
- Front
- Back
What can color do to the viewer?
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Color influences decisions, emotions and choice of products.
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What are the three properties of color?
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Hue
Saturation Value |
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What is hue?
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Where the color exists on the rainbow.
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Saturation
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How rich the color is (ie. pastel vs neon)
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What is Value?
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How close to black or white that color is
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What are the three primary colors?
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Red
Yellow Blue |
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What are the three secondary colors?
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Orange
Green Purple |
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How many tertiary colors are there?
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6 colors
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What is a tint of a color?
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Adds white and desaturates the color
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What is a shade of a color?
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Adds black and increases the value.
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What is a tone of a color?
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Adds grey to color
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What are hot colors?
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Red colors
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What are warm colors?
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yellowsh reds
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What are cold colors?
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Blue
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What are cool colors?
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yellowish or redish blues
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What do warm colors around cool colors do?
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Warm colors pop out around cool colors
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What do very hot colors next to very cold colors do?
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Very Hot color next to a very cold colors visually vibrate.
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Name all 10 color schemes/harmonies.
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Achromatic
Primary Secondary Tertiary Triad Complementary Clashing Split Complimentary Analogous Monochromatic Neutral |
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What is the Achromatic color scheme?
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Blacks Whites and grey
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What is the Primary color scheme?
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Uses the 3 primary colors.
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What is the Secondary color scheme?
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Uses the 3 secondary colors
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What is the Tertiary Triad color scheme?
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Use three tertiary colors that form a triangle on the color wheel.
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What is the Complementary color scheme?
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Two colors that are opposite each other on the color wheel.
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What is the Clashing color scheme?
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One off complimentary
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What is the Split Complementary color scheme?
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Three colors one color and then two hues on either side of its complementary color.
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What is the Analogous color scheme?
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Three hues that sit right next to each other.
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What is the Monochromatic color scheme?
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One color with all different tints shades and tones of itself.
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What is the Neutral color scheme?
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One color that has been neutralized.
Neutralize by add black or add complement to itself. |
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What does HSB stand for?
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HSB = Hue Saturation and Brightness
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Saturation controls?
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Tint
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Brightness controls?
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Shade
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How do you achieve tones with digital colors?
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changes in the saturation and brightness at the same time.
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What are the steps for creating a design mainly for color?
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1.Clearly define the desired results
2.Research 3.Make the design in gray scale. 4.Select a main (base) color. 5. Choose Color scheme and # of colors 6.Decide if you would like to deviate. 7.Apply color one element at a time and adjust brightness and saturation 8.Reevaluate and Adjust |