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36 Cards in this Set

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Gestalt Translation
German word for configuration
founded in 1910
Gestalt main idea
based on the idea that a whole is inseparable from its parts
Why is Gestalt significant for art and design
Gestalt entails the study of human perception - the eye as a receptor working in conjunction with the brain
gestalt grouping principles:
proximity, similarity, continuation, closure
Proximity
Proximity occurs when elements are placed close together. They tend to be perceived as a group.
Similarity
Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern.
Continuation
Continuation occurs when the eye is compelled to move through one object and continue to another object.
Closure
Closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people percieve the whole by filling in the missing infomation.
Unity Definition
is the manner in which a composition holds together the way that the parts of a composition visually adhere
Ways to create Unity
Repetition, variety, similarity, continuity, proximity, scale, & economy
visual weight definition
Visual weight is the relative visual importance of art elements and their characteristics in a composition
Complexity, texture, dark value, and large scale have innate visual weight
balance definition
Balance is the equal distribution of visual weight in a piece of art
emphasis definition
emphasis draws your attention to the most important element on the page.
Contrast, Isolation, and Direction
Formal balance
symmetrical
Informal balance
asymmetrical
movement
Literal and suggested motion in a work of art
gradation
any type of gradual visual change that suggest motion
color, scale, shape, position, texture, value
figure (characteristics)
appears object like, substantial, solid, more dominant
ground (characteristics)
less object like, less substantial, perceived as far away
integration definition
mix together, homogenous, combining into an integral whole.
figure-ground integration
when the ground and figure are inseparable and not distinguishable
when you use radiation to make the implication of movement the figure/ground become united
How we see Color
When an object is hit with light rays, the object absorbs certain waves and reflects others, this determines the color effect.
Color Definition
a visual attribute of things that results from the light they emit or transmit or reflect;
Three elements of color
a light source
an object
a viewer
3 things objects can do to light waves
reflects; bounces off another object
refracts; bends
absorbs; when light hits you it doesn't go through you, instead you absorb it
cone receptors
daytime vision
respond to high levels of light
respond instantly
sensitive to color
three cone types
Red
Green
Blue
rod receptors
nighttime vision
respond to low levels of light
respond slowly
on the outside ring of the eye
Hue
the quality that distinguishes one color family form another
Value
quality by which a light color is distinguished from a dark one
Chroma
strength or intensity of color
5P 5/10
5P meaning the color in the middle of the purple hue band, 5/ meaning medium lightness, and a chroma of 10 (see the swatch to the right).
value vs saturation
Value is the lightness or darkness of a colour. Saturation is the brightness. When you add white to a colour, it gets lighter in value, but it also loses saturation. That could be where the confusion comes in. However by adding grey, or the complimentary colour if it's the same value, you would lose saturation without losing value. In other words the colour would become less bright but not less dark.
tint
adding white to the pure hue
A color scheme using Tints is soft, youthful and soothing. Tints would work well in in a girl's room or for a website targeted to women.
shade
adding black to the pure hue
Shades are deep, powerful and mysterious. They work well in a masculine environment and are best used as dark accents.
tone
adding gray to the pure hue
Tones are somehow more pleasing to the eye. They are complex, subtle and sophisticated.
Weber-Fechner Law
that perceived differences requires greater differences in stimulus as the intensity of the stimulus increases