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56 Cards in this Set

  • Front
  • Back

What is the basic memory process?

Encoding - Storage - Retrieval

What is Encoding?

It is processing. A way of getting info into the memory. Forming a memory code.

What is Attention?

- Focusing on narrow range of stimuli


- is selective


- prerequisite of encoding

What is pseudo forgetting?

lack of attention


'fake forgetting'

Who proposed the levels of processing theory? and What is it?

Craik & Lockhart (1972)


Way of thinking about encoding in terms of its depth.

What was the main idea of the theory?

The deeper the level of processing = longer lasting memories.

What were the 3 types of the Processing Theory?

1. Structural Encoding


2. Phonemic Encoding


3. Semantic Encoding

Elaborate on Structural encoding.


What level is it? How good is the recall? What does it focus on?

Shallowest level/ lowest recall


Focuses on how the stimulus looks (physical structure)

Elaborate on Phonemic encoding.


What level is it? How good is the recall? What does it focus on?

Intermediate level/ medium recall.


Focuses on how stimulus sounds (i.e. rhyming etc.)

Elaborate on Semantic encoding.


What level is it? How good is the recall? What does it focus on?

Deepest level of encoding/ Highest recall.


Focuses on meaning.


Semantic processing leads to longer lasting memories.

What are 3 ways to enrich semantic encoding?

1. Elaboration


2. Visual Imagery


3. Self-referent encoding

What is Elaboration?

Linking stimulus to other info

What did Palmere et al (1983) test?

Tested recall of main ideas.


The more examples with an idea, the more you can remember it.

What is Visual Imagery? (second step of enriching semantic encoding)

Visual Imagery is creating image to represent word.

What type of words is visual imagery useful for? and what types of words is it less useful for?


Provide examples for each.

Useful for concrete words (apple)


Less useful for abstract words (truth)

What is Pavio (1986) Dual-coding theory?

Two codes better than 1. If you can form semantic & visual codes, memory will be better.

What did Pavio, Smythe & Yuille (1968) find that recall was best for?


provide examples.

Recall was best for high, high words (Juggler, dress)


Recall was worst for low, low words (quality, truth)

What is Self-referent encoding?

How info refers/is relevant to you.


Works well.

What did Rogers, Kuiper & Kirker (1977) find relating to self referent encoding?

If words related to the person personally there was better recall.

What is Storage?

Keeping info in the memory.

What are the 3 different stores in Atkinson & Shiffrin's model of memory storage?

Sensory Memory


Short-Term Memory


Long-Term Memory

What do each of the 3 different stores differ in?

Capacity (how much can be held)


Encoding (What sort? Structural, phonemic etc.)


Duration (How long info lasts?)

What is Sensory Memory?

Allows us to experience a sensation after the sensation stimulation has ceased.

What is the


- Encoding Format


- Storage Capacity


- Storage Duration


for Sensory Memory?

Encoding format: Copy of input as it is presented (visual image = visual encoding)


Storage Capacity: Large, 25+ stimuli


Storage Duration: Very Brief, 1/4 - 2 seconds

What is short-term memory? &


What is the


- Encoding Format


- Storage Capacity


- Storage Duration


for Short-Term Memory?

Encoding Memory: Mostly phonemic (terms of sound)


Storage capacity: 7 +/- 2 chunks


Storage Duration: Brief (Longer than sensory but still brief) 30 secs w/o rehearsal, longer with rehearsal.



What are chunks?

Groups of similar stimuli stored as a single unit. Easier to remember than single words.

What is long-term memory?

Stores knowledge over lifetime.

What is the


- Encoding Format


- Storage Capacity


- Storage Duration


for Long-Term Memory?

Encoding Format: Mostly semantic (terms of meaning)


Storage Capacity: seems to be unlimited


Storage Duration: long time

What is the Working Memory Approach?

An elaboration on short term memory.

What are the 3 components of the Working Memory approach?

Phonological Loop (PL)


Visuospatial Sketchpad (VSSP)


Central Executive (CE)

What is Phonological Loop (PL)?

Holds and manipulates speech based info.


Memory fades after 2 seconds.

What is the Visuospatial Sketchpad (VSSP)?

Similar function for visual and spatial info


Involved in memory for objects in space

What is Central Executive (CE)?

Control system aided by VSSP & PL


Involved in reasoning & decision making



What are the 2 distinctions in Long Term Memory?

Procedural vs. Declarative

What is Procedural Memory? (distinction of LTM)

Memory for actions, skills, operations, conditioned responses. Thing we know how to do the actions but cant really explain how we do them (driving a car)



What is Declarative Memory? (distinction of LTM)

Handles factual info. (names, faces, dates, events)

What are the two distinctions in Declarative Memory?

Episodic Memory vs. Semantic Memory

What is Episodic memory? (distinction of declarative mem)

Made up of temporally dated recollections of personal experience. (what did you have for dinner last night? - asking about a particular episode)

What is Semantic Memory? (distinction of declarative mem)

General knowledge.


Stuff you just know.


(The sky is blue)

What is Retrieval?

Often occurs without effort.

What is the tip-of-the-tongue phenomenon?

Inability to remember something you know.

What is something that assists retrieval?

Retrieval cues.

What are some ways to assess item memory?

Recall tasks & Recognition tasks

What is a recall task?

reproducing items studied prior

What is a recognition task?

identifying items

What are ways to assess memory for context?

Source memory & Recency discrimination (selecting item that occurred most recently)

What are some ways someone forgets?

No attention - no encoding -pseudo forgetting


Shallow processing - ineffective encoding-forget


Decay - traces fade with time -forgetting


Interference - competition from other material - forget

What is Proactive Interference? (PI)

Old learning interferes with new

What is Retroactive Interference? (RI)

New learning interferes with old.

What is Motivated forgetting?

Forgetting something when you don't want to think about it.

What is Repression?

Distressing thoughts in unconscious.

How is info in LTM organised?

A schema. Organised cluster of knowledge.

What is Loftus & Palmer (1974) Misinformation effect?

Wording of questions can alter memory.

What is Amnesia?

Extensive memory loss, too extensive to be normal forgetting

What is Retrograde amnesia?

Retro = before
person forgets events that occurred before the trauma



What is Anterograde amnesia?

Antero=After


Person loses memories for events after injury


- New learning impaired