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85 Cards in this Set
- Front
- Back
- 3rd side (hint)
A manager is
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1. An administrator
2. Planner 3. Organizer 4. Director 5. Controlled |
(5) PODCA
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Editor's Responsibilities include
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-Hiring and firing
-Givin promotions -Making assignments -Mediating Disputes -Representing Staff To Upper Managment -Resolving Problems -Assigning Resources |
(7)
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A good manager
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Has Foresight
Is a Leader Communicates well Empowers the staff Watches out for Burnouts Apologizes for Mistakes Celebrates Success |
(7)
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A bad manager
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Is out of touch
Misuses power Doesn't accept or encourage change Doesn't empower others |
(4)
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Leader types
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The dictator
The Ditherer(Can't make decisions, no real leadership skils, goals or growth -The people's friend (doesn't want to make controversial decisions) |
(3)
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Practical skills and knowledge
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-Know employment laws
-Legally responsible for the entire content of the mag |
(2)
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Practical responsibilities
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-Attending/calling meetings
-Long-term planning -Delegating responsibilities and tasks -Making decisions -negotiating -managing time/being organized -judging the skills and abilities of others |
(7)
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What is one of the advantages that mags have over NP's?
Why do they have these advantages? |
-ability to better reproduce the images and visual elements
-Planning time -Paper quality -Strategy |
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What does the design of a mag do for the mag?
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-Like stories and titles design needs to be thought through because it helps est. the feel of your mag
-Helps est. a heirarchy / defines what's most important in a story -can tremendously affect readership and circulation |
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Who makes up an art staff? and what do they do?
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Art director
Assistant AD: Responsible, under th ed. for the overall look of the mag Photo ed.: chooses and plans the photography that will appear in the mag; must have an eye for aesthetics and know how to unite pics and wds. -photographers -illustrators |
(5)
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How do you assess a photo?
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-does it have impact
-the right tone -the colors right -is the photo representative of the person/subject now -is the qulity of the photo good enough -is the right person or subject in the photo |
(6)
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what are two examples of stock photo sites?
-what does price depend on? -what are two of the resp. that come with orig. photography? |
-masterfile.com and corbis.com
-the mags circulation and how the photo/illustration will be used (cover use will cost more that inside use) -model release form (states what the rights of the model, photographer and publication are) and photo shoots (costly and complicated) |
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-when are illustrations a good option?
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-no photo is available (court cases ex.)
-A photo could be impractical -There may be nothing to photograph(too abstract) |
(3)
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What are Information Graphics?
If there is not understanding with freelancers what happens to the copyright? |
visuals used to relay info and/or explain data; they can sometimes explain complex issues more easily and quickly than words
-unless otherwise stated the image created belongs to the "creator" and he/she can resell it and use it as they wish |
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What is/are...
-Spread -Body text/body copy -pull quotes |
--2 facing pages
-the text making up the bulk of the story -quotes that are taken out of the story and placed in larger font for emphasis |
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-Justify or flush left/ ragged right
-justify of flush right -ragged |
-the text lines up evenly on the left hand side of the column
-harder to rd. the text lines up evenly on the right hand side of the column -when the copy does not line up evenly - |
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-justified column
-font -Type size |
-everything lines up evenly on the left and right; neater usually its a more rigid look used for the personality of the mag
-design and style of a particular type -size of the type being used; measured in points (usually use 9 or 10) |
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Rules of thumb for setting type
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-Don't use more than two type faces on a page
-don't set type wider than 2 alphabets wide of about 42 characters -don't set body copy in italics, bold font, script or novelty font because its difficult to read -never set body copy in all caps -don't justify narrow columns -avoid expanding or condensing typefaces too much -avoid widows and orphans -don't indent the first line of the first paragraph -Avoid ending a right-hand page at the end of a paragraph -avoid "rivers" which are created when one column is a wider measure has different type or is justified differently -Maintain good contrast between type color and background color -use contrast in typefaces and design to add interest |
(13)
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What are widows?
What are orphans? |
-Left behind by itself
-or pushed forward by itself |
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What does the cover do?
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-Sells
-carries the brand value -showcases the content -spirit |
(4)
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what is a poster cover?
What is in the cover's content? |
-A cover with an image but no type
-Cover art, cover lines, bar code, price, date, and logo |
2. (6)
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What should a cover story have?
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-enough general appeal to attract a wide variety of the mag's readers
-importance -substantial lenghth -should have promotability (must be timely and relevant) -should be timely -needs to be suprising -sex sells (so does food) |
(7)
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Esquire ex. Then and now
Fortune ex. Then and now Good housekeeping ex. Then and now |
Esq.
Then: 1955, pondering nation's transportation w/ whimsical illustration NOw: Hilary Swank in her underwear Fortune Then: In 1929, No cover lines beautiful illustration Now: Rich white guys on the cover Good Housekeeping 1917: Good illustrations Now: celebrity tips and lots of coverlines |
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Cover Art rules of thumb
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IN GENERAL:
photos work better than illustrations -photos with the people work better than without -women sell better than men -one face is better than 2 and 2 is better than a group -people who are instantly reconizabel are best -images should appear fun and engaging -a photo of something specific works better than an abstract photo/ photo open to interpretation -Photo showing actions work better |
(8)
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3 meter distance rule
What does color help define |
A cover image and coverlines must work from 3 meters away
personality, mood and tone |
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Teen People color
Business Week color |
-avoids neutral hues,
bright hot colors work best Hot pinks and bright blues -prefers reds blacks and yellows avoids browns |
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COVERS THAT WORKED
Men's Health Cosmo US Weekly Oprah Teen People |
-MH:
ode to 9-11 first time they didn't use a model on their cover but a real marine Top cover line sell both sex and health -C: Color was luring (orange) Model is seductive Clothes are intriguing readers loved the bandana top Cover lines prompt the reader to action Had an 81% sell through US: Fusia and yellow Came out at the same time as Justin's Cry me a River Conflict was played up in the cover line -Oprah Bright green Exclusivity (Michael J. Fox Interview) Promises to reveal secrets of happpy couples Prmises to help you change for the better -Teen People: Josh hartnett Timing: featured a hot, rising star - familiar but not overexposed Sexy image first between image and their cover |
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What Main purpose do cover lines serve?
How many cover lines are most common? Is there a limit or formula to how long coverlines should be? What do most mags and readers prefer in cover lines? |
-tempt the reader to pick up the mag
-4 to 5 cover lines -No ex. Forbes uses 10 wds and Women's Day uses 4 -Short and puncy cl's cause they only have about three seconds to capture the reader |
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What is poly bagging
What are 3 tips to writing effective cover lines? |
-Plastic covers
-Use active not passive voice -quotes imply access -numbers work, usually the odder the numbers the better |
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Writing Effective CL's Cont.
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-Go straight to the angle of the story
-Pick what is most interestig about the story -Be concise -make it perfectly clear -long isn't always bad |
(5)
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Cover Line Types
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-Labels: contain no verb and make no particular statement (ex. new breast cancer cures)
-Statements: Tells the reader something special (10 ways to beat the tax hike) -Question -Quote |
(4)
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What is are very important aspects of a cover line?
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Immediacy (have better sex v. have better sex tonight)
-Speceficity (Get fit v. Lose your gut) -Transparency: very clear what the message is -Avoid generational lapses (ex. The crying game as a headline on crying babies would only work in a 40 + crowd) -Avoid questions |
(5)
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Should one avoid questions? Why/Why not?
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yes:
-They tend to be too long -short declarative sentences are more authoritative -If you do use a question the answer can't be obvious |
(3)
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What is a pocket pal?
What are the two type process? Describe each one |
-book that goes through the manufacturing process
-Four color process:4 different plates; each plate a diff. color; relates to type because if you use this you could lose legbility of your product if its small type -PMS color: straight color put on after doing the four color process; could be done inline |
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What is a finish?
Name five different types |
-coating that goes on the outside of the magazine cover to five an effect or protect it
- 1. acquiesce (to protect it) 2. UV 3. Dull 4. Shiny 5. Matte |
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Name to different ways of applying a finish
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1. Inline: as the paper goes through the press the finish is done
2. offline: finish is done off the press |
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Why does size matter?
What are two different types of presses |
Regular sizes are more cost effective
1. Sheetfed: large sheets of paper are fed through the press 2. Web Press: huge rolls of paper on a big spindel that go through these units |
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Why does quantity matter?
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If quantity is over 10,000 it has to go to a web press
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What can these different Web presses do?
1/2 web Single web Double Web Wide Web |
-1/2: can do 4 and 8 pages
-single: done in page of 16 -double: double of 8, 16, 32, or 48 -wide: roll sizes up to 58 |
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What is Makeready?
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When the publisher gets the press ready for your product
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In a 32 page product how many makereadies do you have in a double web?
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-16
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What is controlled circulation?
What are two different types of binding? |
-goes to only a certain list of people
- 1. Saddle stiched (stapled) 2. Perfectly bound (nee at leat 1/8 of an inch for this) |
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What are two different types of colors to use?
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Four colors (made up of tiny dots; black, cyan, magenta and yellow)
Spot color (no plates; usually used for more brilliant colors that can't be mimicked by 4 colors. These are solid colors) |
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Self cover
How many grades of paper are there? What is ground wood? Coated Stock? Dull stock? |
- if the weight of the cover is the same as that of the inside pages
-5 (time mag is probably printed at grade 5) -anything below a grade 3 paper -Time mag -not coated |
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What elements does the editor use to attract the reader to the content of the mag?
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-Title
-Subtitle -Photo, art wk -blurbs -typography -Graphic devices: bars, bullets, borders, caps, initials |
(6)
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How do you plan the issue?
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1. Plan the planning meeting
2. give everyone who will be at the plannign meeting a copy of the inventory list so they can come prepared 3. at the meeting provide a dummy issue, discuss the inventory and what should go in the issue |
(3)
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what is the CONSTAT WORRY
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-that there isn't enough material to make an issue
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What is the editorial mix of a magazine?
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the variety and types of content that goes in to each issue
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What does a typical ed. mix look like?
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-Cover story
-Profile -A light story -How to -Mag's Usual Departments -Photo feature |
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What is TIME's ed. mix like?
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-1 to 3pieces on significant people/events in the U.S.
-1 to 3 pieces on significatn people/ events outside the U.S. -Business Story -Scenic story -culture entertainment -Magazine's reg. departments |
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Does the ed. mix say something about the mag's personality?
What is Scheduling the book? |
-Yes
-When the staff decides which stories will go in which issues |
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What is a common pitfall when scheduling the book? What can this lead to?
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-editors have a tendency of scheduling the best story they've seen lately and this may:
-not work with the ed. mix -can lead to stale inventory -can delete good stories frin subsequent issues |
(3)
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What are important factors to consider when scheduling the book?
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-Should be careful to include stories that must be in because of
-timeliness -urgency -seasonality -or because the are part of the mag's standard ingredients |
(4)
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When selecting the pieces what are some more things to consider regarding ed. mix?
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-Variety of subject
-Variety of lengths -Variety of tone -Variety of openers -Use of art and photos -Promotability |
(6)
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What are some graphic and spacial considerations that an ed. must keep in mind when scheduling?
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-the center spread (if applicable)
-where the color pages fall (if applicable) -the sequence of the stories -competing displays |
(4)
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End to end makeup
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When a piece starts and continues on the following pages uninterrupted (except for ads) until the piece ends
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Jump
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When the story opens with a few pages and then jumps to the back of the book
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Generally readers prefer End to end or jump?
___________ can give the mag a livelier look |
end to end
jumping |
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Initial Scheduling of the book is _________
Events such as ________ and ________can change the mag's makeup |
tentative
News events and ad consideration |
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Ed. system must show everytime a piece is assigned
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author's name
working titles date assigned due date intended length Piece's current status assignment editor and art possibilities |
(8)
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Reading line
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the line of editors who read the story
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Who will make the final decision on whether to run the piece
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editor or senior editor
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What are editors looking for?
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-clear angle
-An effective lead -a clear peg or justifier -Anecdotes and narratives -Lively quotes, descriptive detail and specifics -Logical organization -Appropriate conclusion |
(7)
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What does an effective lead do?
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-stop the perusing reader
-introduces the subject within the context of the angle -and draws the reader into the pieces |
(3)
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Why do you need a clear peg or justifier?
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-it tells the reader what is going on in the lead if it isn't obvious
-It establishes news worthiness/ relevance --it hints at what is to come/ what the reader will learn by reading the piece |
(3)
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Best editors can ______the problem and know ________
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identify the problem and know what needs to be done to fix the story
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When a story is rejected how is the writer usually notified?
Are they paid? |
phone or writing
Yes they are paid a kill fee |
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What must be done if the story is accepted?
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-notify the author
-cut a check then or at publication -make sure the story is transferred to inventory list and turnde into the copy editor and perhaps a fact checker |
(3)
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Copy editor does...
story editor does..l. |
usually looks at basic grammatical elements of the story
looks for much larger problems |
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What three things do copy editors look for?
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-misspelled words/misused words
-factual errors -libelous statments |
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What three things will fact checkers confirm?
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proper nouns
dates and locations |
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What is the style manual that many publications use?
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Chicago manual of Style
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What is the first step to editing?
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-decide whether the story is being assigned ar is even worth writing about
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What decides why a story is being assigned/ is the story worth writing about?
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-Timeliness
-magnitude -proximity to the reader (geographic/psychological) -Interest -drama/conflict -prominence -unusual -Important information |
(8)
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Are all the news value elements important to np's as well?
Then what is the difference b/w a np and a mag? |
-Yes
-Often the difference is the approach to the story because mags usually can't break a news story the angle becomes extremely important |
(8)
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What are the different types of stories?
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-how to article
-descriptive article -personal experience article -profile -historical article -analysis sotry -issue story -news article |
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What consists of the editorial mix?
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-type of stories
-editorial value -lead style -topic/subject matter -story length |
(5)
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What different formats can titles have?
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-making shocking statments
-deliver warnings -pose questions -long or short -poetic or straight forward -be based on a pun or alliteration |
(6)
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What must a good/effective title be?
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-eloquent
-provocative -consistent witht he tone of the story -concise description of the story -connected to the subtitle and illustration |
(5)
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What are the biggest mistakes with titles?
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-saying too little (not provocative)
-Titles that try to be mysterious (become misleading) |
(2)
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What are the steps to writing good effective titles?
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-Look upon title writing as a challenge not a chore
-allow plenty of time -know the story -capture the message with few words on your computer -capture the tone (on computer -Create a selection -When stumped try a whole new approach -don't worry about lenth or space -Edit and refine |
(9)
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What are things to avoid while writing titles>
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-Gerund titles (they serve mostly as lables)
-Inside out titles(aren't clear till you read the story) -Cuteness -Giving everything away |
(4)
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A subtitle's job is to
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-elaborate on the title and give the reader more information about what is in the text
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What is a throwaway title?
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-title intended only to peak the readers curiosity, is appropriate for a light piece and it is crucial to have a good subtitle when using one of these
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Titles v. Subtitles
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Titles: arent' complete sentences
s: are T:use limited punctuation S:use punctuation T: Use single quote marks on quotes S: same |
(3)
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