Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

85 Cards in this Set

  • Front
  • Back
  • 3rd side (hint)
A manager is
1. An administrator
2. Planner
3. Organizer
4. Director
5. Controlled
Editor's Responsibilities include
-Hiring and firing
-Givin promotions
-Making assignments
-Mediating Disputes
-Representing Staff To Upper Managment
-Resolving Problems
-Assigning Resources
A good manager
Has Foresight
Is a Leader
Communicates well
Empowers the staff
Watches out for Burnouts
Apologizes for Mistakes
Celebrates Success
A bad manager
Is out of touch
Misuses power
Doesn't accept or encourage change
Doesn't empower others
Leader types
The dictator
The Ditherer(Can't make decisions, no real leadership skils, goals or growth
-The people's friend (doesn't want to make controversial decisions)
Practical skills and knowledge
-Know employment laws
-Legally responsible for the entire content of the mag
Practical responsibilities
-Attending/calling meetings
-Long-term planning
-Delegating responsibilities and tasks
-Making decisions
-managing time/being organized
-judging the skills and abilities of others
What is one of the advantages that mags have over NP's?
Why do they have these advantages?
-ability to better reproduce the images and visual elements

-Planning time
-Paper quality
What does the design of a mag do for the mag?
-Like stories and titles design needs to be thought through because it helps est. the feel of your mag
-Helps est. a heirarchy / defines what's most important in a story
-can tremendously affect readership and circulation
Who makes up an art staff? and what do they do?
Art director
Assistant AD: Responsible, under th ed. for the overall look of the mag
Photo ed.: chooses and plans the photography that will appear in the mag; must have an eye for aesthetics and know how to unite pics and wds.
How do you assess a photo?
-does it have impact
-the right tone
-the colors right
-is the photo representative of the person/subject now
-is the qulity of the photo good enough
-is the right person or subject in the photo
what are two examples of stock photo sites?
-what does price depend on?
-what are two of the resp. that come with orig. photography? and
-the mags circulation and how the photo/illustration will be used (cover use will cost more that inside use)
-model release form (states what the rights of the model, photographer and publication are) and photo shoots (costly and complicated)
-when are illustrations a good option?
-no photo is available (court cases ex.)
-A photo could be impractical
-There may be nothing to photograph(too abstract)
What are Information Graphics?
If there is not understanding with freelancers what happens to the copyright?
visuals used to relay info and/or explain data; they can sometimes explain complex issues more easily and quickly than words

-unless otherwise stated the image created belongs to the "creator" and he/she can resell it and use it as they wish
What is/are...

-Body text/body copy

-pull quotes
--2 facing pages
-the text making up the bulk of the story
-quotes that are taken out of the story and placed in larger font for emphasis
-Justify or flush left/ ragged right

-justify of flush right

-the text lines up evenly on the left hand side of the column

-harder to rd. the text lines up evenly on the right hand side of the column

-when the copy does not line up evenly

-justified column


-Type size
-everything lines up evenly on the left and right; neater usually its a more rigid look used for the personality of the mag

-design and style of a particular type

-size of the type being used; measured in points (usually use 9 or 10)
Rules of thumb for setting type
-Don't use more than two type faces on a page
-don't set type wider than 2 alphabets wide of about 42 characters
-don't set body copy in italics, bold font, script or novelty font because its difficult to read
-never set body copy in all caps
-don't justify narrow columns
-avoid expanding or condensing typefaces too much
-avoid widows and orphans
-don't indent the first line of the first paragraph
-Avoid ending a right-hand page at the end of a paragraph
-avoid "rivers" which are created when one column is a wider measure has different type or is justified differently
-Maintain good contrast between type color and background color
-use contrast in typefaces and design to add interest
What are widows?

What are orphans?
-Left behind by itself
-or pushed forward by itself
What does the cover do?
-carries the brand value
-showcases the content
what is a poster cover?

What is in the cover's content?
-A cover with an image but no type

-Cover art, cover lines, bar code, price, date, and logo
2. (6)
What should a cover story have?
-enough general appeal to attract a wide variety of the mag's readers
-substantial lenghth
-should have promotability (must be timely and relevant)
-should be timely
-needs to be suprising
-sex sells (so does food)
Esquire ex. Then and now

Fortune ex. Then and now

Good housekeeping ex. Then and now
Then: 1955, pondering nation's transportation w/ whimsical illustration
NOw: Hilary Swank in her underwear

Then: In 1929, No cover lines beautiful illustration
Now: Rich white guys on the cover

Good Housekeeping
1917: Good illustrations
Now: celebrity tips and lots of coverlines
Cover Art rules of thumb
photos work better than illustrations
-photos with the people work better than without
-women sell better than men
-one face is better than 2 and 2 is better than a group
-people who are instantly reconizabel are best
-images should appear fun and engaging
-a photo of something specific works better than an abstract photo/ photo open to interpretation
-Photo showing actions work better
3 meter distance rule

What does color help define
A cover image and coverlines must work from 3 meters away

personality, mood and tone
Teen People color

Business Week color
-avoids neutral hues,
bright hot colors work best
Hot pinks and bright blues

-prefers reds blacks and yellows
avoids browns
Men's Health


US Weekly


Teen People
ode to 9-11
first time they didn't use a model on their cover but a real marine
Top cover line sell both sex and health

Color was luring (orange)
Model is seductive
Clothes are intriguing readers loved the bandana top
Cover lines prompt the reader to action
Had an 81% sell through

Fusia and yellow
Came out at the same time as Justin's Cry me a River
Conflict was played up in the cover line

Bright green
Exclusivity (Michael J. Fox Interview)
Promises to reveal secrets of happpy couples
Prmises to help you change for the better

-Teen People: Josh hartnett
Timing: featured a hot, rising star - familiar but not overexposed
Sexy image
first between image and their cover
What Main purpose do cover lines serve?

How many cover lines are most common?

Is there a limit or formula to how long coverlines should be?

What do most mags and readers prefer in cover lines?
-tempt the reader to pick up the mag
-4 to 5 cover lines
-No ex. Forbes uses 10 wds and Women's Day uses 4

-Short and puncy cl's cause they only have about three seconds to capture the reader
What is poly bagging

What are 3 tips to writing effective cover lines?
-Plastic covers

-Use active not passive voice
-quotes imply access
-numbers work, usually the odder the numbers the better
Writing Effective CL's Cont.
-Go straight to the angle of the story
-Pick what is most interestig about the story
-Be concise
-make it perfectly clear
-long isn't always bad
Cover Line Types
-Labels: contain no verb and make no particular statement (ex. new breast cancer cures)
-Statements: Tells the reader something special (10 ways to beat the tax hike)
What is are very important aspects of a cover line?
Immediacy (have better sex v. have better sex tonight)

-Speceficity (Get fit v. Lose your gut)
-Transparency: very clear what the message is
-Avoid generational lapses (ex. The crying game as a headline on crying babies would only work in a 40 + crowd)
-Avoid questions
Should one avoid questions? Why/Why not?
-They tend to be too long
-short declarative sentences are more authoritative
-If you do use a question the answer can't be obvious
What is a pocket pal?

What are the two type process?
Describe each one
-book that goes through the manufacturing process

-Four color process:4 different plates; each plate a diff. color; relates to type because if you use this you could lose legbility of your product if its small type
-PMS color: straight color put on after doing the four color process; could be done inline
What is a finish?

Name five different types
-coating that goes on the outside of the magazine cover to five an effect or protect it
- 1. acquiesce (to protect it)
2. UV
3. Dull
4. Shiny
5. Matte
Name to different ways of applying a finish
1. Inline: as the paper goes through the press the finish is done

2. offline: finish is done off the press
Why does size matter?

What are two different types of presses
Regular sizes are more cost effective

1. Sheetfed: large sheets of paper are fed through the press
2. Web Press: huge rolls of paper on a big spindel that go through these units
Why does quantity matter?
If quantity is over 10,000 it has to go to a web press
What can these different Web presses do?

1/2 web

Single web

Double Web

Wide Web
-1/2: can do 4 and 8 pages

-single: done in page of 16

-double: double of 8, 16, 32, or 48

-wide: roll sizes up to 58
What is Makeready?
When the publisher gets the press ready for your product
In a 32 page product how many makereadies do you have in a double web?
What is controlled circulation?

What are two different types of binding?
-goes to only a certain list of people

1. Saddle stiched (stapled)
2. Perfectly bound (nee at leat 1/8 of an inch for this)
What are two different types of colors to use?
Four colors (made up of tiny dots; black, cyan, magenta and yellow)

Spot color (no plates; usually used for more brilliant colors that can't be mimicked by 4 colors. These are solid colors)
Self cover

How many grades of paper are there?

What is ground wood?

Coated Stock?

Dull stock?
- if the weight of the cover is the same as that of the inside pages
-5 (time mag is probably printed at grade 5)
-anything below a grade 3 paper
-Time mag
-not coated
What elements does the editor use to attract the reader to the content of the mag?
-Photo, art wk
-Graphic devices: bars, bullets, borders, caps, initials
How do you plan the issue?
1. Plan the planning meeting
2. give everyone who will be at the plannign meeting a copy of the inventory list so they can come prepared
3. at the meeting provide a dummy issue, discuss the inventory and what should go in the issue
what is the CONSTAT WORRY
-that there isn't enough material to make an issue
What is the editorial mix of a magazine?
the variety and types of content that goes in to each issue
What does a typical ed. mix look like?
-Cover story
-A light story
-How to
-Mag's Usual Departments
-Photo feature
What is TIME's ed. mix like?
-1 to 3pieces on significant people/events in the U.S.
-1 to 3 pieces on significatn people/ events outside the U.S.
-Business Story
-Scenic story
-culture entertainment
-Magazine's reg. departments
Does the ed. mix say something about the mag's personality?

What is Scheduling the book?

-When the staff decides which stories will go in which issues
What is a common pitfall when scheduling the book? What can this lead to?
-editors have a tendency of scheduling the best story they've seen lately and this may:
-not work with the ed. mix
-can lead to stale inventory
-can delete good stories frin subsequent issues
What are important factors to consider when scheduling the book?
-Should be careful to include stories that must be in because of
-or because the are part of the mag's standard ingredients

When selecting the pieces what are some more things to consider regarding ed. mix?
-Variety of subject
-Variety of lengths
-Variety of tone
-Variety of openers
-Use of art and photos
What are some graphic and spacial considerations that an ed. must keep in mind when scheduling?
-the center spread (if applicable)
-where the color pages fall (if applicable)
-the sequence of the stories
-competing displays
End to end makeup
When a piece starts and continues on the following pages uninterrupted (except for ads) until the piece ends
When the story opens with a few pages and then jumps to the back of the book
Generally readers prefer End to end or jump?

___________ can give the mag a livelier look
end to end

Initial Scheduling of the book is _________

Events such as ________ and ________can change the mag's makeup

News events and ad consideration
Ed. system must show everytime a piece is assigned
author's name
working titles
date assigned
due date
intended length
Piece's current status assignment editor
and art possibilities
Reading line
the line of editors who read the story
Who will make the final decision on whether to run the piece
editor or senior editor
What are editors looking for?
-clear angle
-An effective lead
-a clear peg or justifier
-Anecdotes and narratives
-Lively quotes, descriptive detail and specifics
-Logical organization
-Appropriate conclusion
What does an effective lead do?
-stop the perusing reader
-introduces the subject within the context of the angle
-and draws the reader into the pieces
Why do you need a clear peg or justifier?
-it tells the reader what is going on in the lead if it isn't obvious
-It establishes news worthiness/ relevance
--it hints at what is to come/ what the reader will learn by reading the piece
Best editors can ______the problem and know ________
identify the problem and know what needs to be done to fix the story
When a story is rejected how is the writer usually notified?
Are they paid?
phone or writing

Yes they are paid a kill fee
What must be done if the story is accepted?
-notify the author
-cut a check then or at publication
-make sure the story is transferred to inventory list and turnde into the copy editor and perhaps a fact checker
Copy editor does...

story editor does..l.
usually looks at basic grammatical elements of the story

looks for much larger problems
What three things do copy editors look for?
-misspelled words/misused words
-factual errors
-libelous statments
What three things will fact checkers confirm?
proper nouns
and locations
What is the style manual that many publications use?
Chicago manual of Style
What is the first step to editing?
-decide whether the story is being assigned ar is even worth writing about
What decides why a story is being assigned/ is the story worth writing about?
-proximity to the reader (geographic/psychological)
-Important information
Are all the news value elements important to np's as well?

Then what is the difference b/w a np and a mag?

-Often the difference is the approach to the story because mags usually can't break a news story the angle becomes extremely important
What are the different types of stories?
-how to article
-descriptive article
-personal experience article
-historical article
-analysis sotry
-issue story
-news article
What consists of the editorial mix?
-type of stories
-editorial value
-lead style
-topic/subject matter
-story length
What different formats can titles have?
-making shocking statments
-deliver warnings
-pose questions
-long or short
-poetic or straight forward
-be based on a pun or alliteration
What must a good/effective title be?
-consistent witht he tone of the story
-concise description of the story
-connected to the subtitle and illustration
What are the biggest mistakes with titles?
-saying too little (not provocative)
-Titles that try to be mysterious (become misleading)
What are the steps to writing good effective titles?
-Look upon title writing as a challenge not a chore
-allow plenty of time
-know the story
-capture the message with few words on your computer
-capture the tone (on computer
-Create a selection
-When stumped try a whole new approach
-don't worry about lenth or space
-Edit and refine
What are things to avoid while writing titles>
-Gerund titles (they serve mostly as lables)
-Inside out titles(aren't clear till you read the story)
-Giving everything away
A subtitle's job is to
-elaborate on the title and give the reader more information about what is in the text
What is a throwaway title?
-title intended only to peak the readers curiosity, is appropriate for a light piece and it is crucial to have a good subtitle when using one of these
Titles v. Subtitles
Titles: arent' complete sentences
s: are
T:use limited punctuation
S:use punctuation
T: Use single quote marks on quotes
S: same