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17 Cards in this Set

  • Front
  • Back
Logos
refers to the use of rational arguments and evidence to persuade an audience of the reasonableness of one's position
logical reasoning
the manipulation of principles, logic, and evidence to establish the truth or probability of one's position
deductive reasoning
we deduce something whenever we employ a general principle to help interpret the character of some particular object, event, or process
inductive reasoning
the process of induction takes specific observations or experiences and draws from their similarities a general conclusion
casual reasoning
focuses primarily on determining the nature of practical consequences of an action or event
analogical reasoning
reasons by bringing together two things who might not otherwise go together for the purposes of making a comparison
either/or
presents audiences with a stark choice by presenting two clear but completely opposite and incompatible alternatives
slippery slope
exaggerates the seres of inevitable and terrible consequences that will follow from performing some action
bandwagon
form an argument that encourages an audience to do something simply because a majority of other people is doing it
ad hominem
"against the man"; argumentative strategy that undermines opposing positions by attacking the personal character of their advocates rather than the positions themselves
false cause
represents a strategy of attributing causes or effects based on one's immediate desires or fears rather than an objective study of the process
scapegoating
the false cause of undesired effects is attributed to a group of people who are generally powerless to defend themselves
red herring
the attempt by a rhetor to distract attention from one issue by focusing attention on something unrelated
non sequitur
a statement that has no apparent connection with the statements that came before or come after it
narrative
a coherent account that explains concepts, themes, people, events, objects, or processes in terms of the interaction between things through time and across space
narrative fidelity
refers to how accurately a narrative represents the actual facts
narrative probability
refers to the coherence of the narrative as a story apart from the actual facts