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17 Cards in this Set
- Front
- Back
Logos
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refers to the use of rational arguments and evidence to persuade an audience of the reasonableness of one's position
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logical reasoning
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the manipulation of principles, logic, and evidence to establish the truth or probability of one's position
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deductive reasoning
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we deduce something whenever we employ a general principle to help interpret the character of some particular object, event, or process
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inductive reasoning
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the process of induction takes specific observations or experiences and draws from their similarities a general conclusion
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casual reasoning
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focuses primarily on determining the nature of practical consequences of an action or event
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analogical reasoning
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reasons by bringing together two things who might not otherwise go together for the purposes of making a comparison
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either/or
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presents audiences with a stark choice by presenting two clear but completely opposite and incompatible alternatives
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slippery slope
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exaggerates the seres of inevitable and terrible consequences that will follow from performing some action
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bandwagon
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form an argument that encourages an audience to do something simply because a majority of other people is doing it
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ad hominem
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"against the man"; argumentative strategy that undermines opposing positions by attacking the personal character of their advocates rather than the positions themselves
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false cause
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represents a strategy of attributing causes or effects based on one's immediate desires or fears rather than an objective study of the process
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scapegoating
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the false cause of undesired effects is attributed to a group of people who are generally powerless to defend themselves
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red herring
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the attempt by a rhetor to distract attention from one issue by focusing attention on something unrelated
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non sequitur
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a statement that has no apparent connection with the statements that came before or come after it
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narrative
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a coherent account that explains concepts, themes, people, events, objects, or processes in terms of the interaction between things through time and across space
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narrative fidelity
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refers to how accurately a narrative represents the actual facts
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narrative probability
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refers to the coherence of the narrative as a story apart from the actual facts
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