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19 Cards in this Set
- Front
- Back
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What is persuasion?
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the process fo reinforcing attitudes, beliefs, values, or behavior
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attitude
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a learned predisposition to respond favorably or unfavorably toward something
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value
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an enduring conception of right or wrong, good or bad.
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belief
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the degre of confidence with something is perceived as true or false
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cognitive dissonance
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the sense of disorganization that prompts a person to change when new information conflicts with previous thought patterns
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How do listeners cope with cognitive dissonance?
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1. discredit the source 2. interpret the message 3. seek new information
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discredit the source
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listener may believe there is a bias, the speaker is not credible or is providing falsified information
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interpret the message
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listener may choose what s/he would like to hear
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seek new information
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listener may seek more information to learn more
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List in order Maslow's hierarchy of needs
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1. Psychological needs 2. Safety needs 3. social needs 4. esteem needs 5. Self actualization
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Psychological needs
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necessities such water and food
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safety needs
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need for security and protection
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social needs
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sense of belonging and loved
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esteem needs
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believing in yourself
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Self actualization
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need to reach our highest potential
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propisition
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a statement that summarizes the idea with which you want your audience to agree
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proposition of fact
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focuses on whether something is true or false; on whether it did or did not happen
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proposition of value
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calls for the listener to judge the worth or importance of something
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proposition of policy
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advocate a specific action- changing of policy, procedure, or behavior
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