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20 Cards in this Set
- Front
- Back
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Demographic refers to much more than ____ _____ of potential market
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age range
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Target market research should involve targeting the _____ ______ _____
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smallest market possible
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Studies suggest that most of what we read in the media is ______
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planted
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The media needs _______
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you
(more than you need them) |
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A mission statement is an _______ _____ __ _______ for an organization/individual
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overall plan or purpose
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Brand essence refers to the ____ ______ ___ _________ for which a product or service is recognized
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core concepts or characteristics
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Co-Branding refers to aligning your artist/tour with an existing brand that _____ ___ ______ ________.
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reaches a similar demographic
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A boilerplate of a press release includes what?
-2 points |
- a short paragraph describing your company's products
-service & history |
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Competitive advantage refers to offering your customers greater value than your competitors by....
-3 points |
- offering lower prices,
- by providing greater benefits - by providing better service |
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What can help focus your publicity research?
-3 points |
- Defining your musical ID
- Describing your ideal fan - Determining how to get access to your fans |
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True - or - False
Bob baker DOES NOT suggest that you exclusively use myspace to create a media presence |
TRUE
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5 motivations for media to cover a story
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- Content that educates and entertains
- Being the 1st to introduce a new artist - Technology - Being part of a buzz - A creative angle |
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Advantage/Disadvantage
"Television" |
ad = Large Audience
dis = Diluted demographics |
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Advantage/Disadvantage
"Radio" |
ad = Targeted Market
dis = Background Media |
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Advantage/Disadvantage
"Print" |
ad = Lasting Message
dis = Easily Overlooked |
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Advantage/Disadvantage
"Internet" |
ad = World wide 24/7
dis = Tremendous Competition |
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Why does Derek Silvers suggest that an artist proudly "exclude some people" in their marketing and publicity research?
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Promotional campaigns should focus on targeting ideal fans
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The Cartoon Network stunt for Adult Swim is an example of.....
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Guerrilla Marketing
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List 5 Do's of a great band website
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DO:
- Have your own domain - proof read - Provide contact info - Allow easy navigation -test before going live |
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List 5 DONT's of a band website
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DONT:
- Overuse text - have an outdated page - be under construction - use more than 3 fonts - use hard to read fonts |
