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16 Cards in this Set
- Front
- Back
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what are the external variables in TRA?
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-demographics
-personality -experiences -culture |
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what does the external variable "demographic" lead to?
TRA |
-b
-beliefs about outcomes of performing behavior -the LIKELIHOOD that it'll happen -strength w/which each belief is held |
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what does the external variable "personality" lead to?
TRA |
-e
-evaluation of those outcomes -is it good/bad? |
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what does the external variable "experiences" lead to?
TRA |
-NB
-normative beliefs -beliefs about others' support of behavior performance |
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what does the external variable "culture" lead to?
TRA |
-MC
-motivation to comply -motivation to comply w/others' attributed news |
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what does b and e combine to produce?
TRA |
-Ab = sigma be
-attitude toward performing the behavior -the INTENTION of performing the behavior, not the attitude/how you feel |
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what does NB and MC combine to produce?
TRA |
-SN
-subjective norms (NB+MC = judgment based on what others think and the motivation to comply with those others' beliefs) |
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what are the 2 immediate determinants of behavior intention?
TRA |
-Ab: attitude toward behavior
-SN: subjective norms |
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what is the immediate determinant of behavior under volitional control?
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-behavior intention
-what the person intends to do |
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what is the TRA equation?
what does it all stand for? |
BI = Ab(w1) + SN (W2)
BI: behavioral intent Ab: attitude toward behavior SN: subjective norms w1/w2: weights for each factor |
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what does bi stand for?
TRA |
-beliefs about the consequences of the behavior
-likelihood of performing the behavior -Ab -demographics |
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what does ei stand for?
TRA |
-evaluations of the consequences
-what/how you feel about it -good/bad -Ab -personality |
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what does NB stand for?
TRA |
-normative beliefs
-how do significant others feel about performing the behavior -how likely they'll support your decision -SN -experiences |
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what is MC?
TRA |
-motivation to comply
-do you care about their opinions? -the likelihood you'll listen to them -SN -culture |
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what is B?
TRA |
-behavior
-strong correlation b/w intention and behavior -how you act/what you really do |
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what theory does nonvolitional behavior fall under?
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-TPB
-nonvolitional = not voluntary -volitional = voluntary - if you decide to do something, you can do it |
