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11 Cards in this Set
- Front
- Back
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Dress as a form of Nonverbal Communication |
does not rely on spoken/written word to convey meaning bu an action or reaction performed by a human that implies social meanings |
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Characteristics of Communication |
an interactiveprocess, involves sendingand receiving of messages in feedback loops, uses commonlyunderstood codes of signs and symbols to create shared meanings, and is an on-going anddynamic process |
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Types of Messages Communicated via Dress |
personal identity, relationships, and thesituation |
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Characteristics of Dress Messages |
unfocused, non-linguistic/under-coded(Eco), non-discursive, lack of intention, and subliminalawareness |
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Connotations vs. Denotations |
when symbols have multiple/vague meanings vs. when symbols have rather clear, standardized meanings |
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Structure of Dress Communication Systems |
channelsof transmission, grammar, elementsof dress signs, and contextof dress use |
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Postmodernism |
abody of critical theory about the nature of contemporary society that began around 1960; specificvalues expressed in institutions and popular culture products |
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Characteristics of Postmodern Dress |
emphasisupon nostalgia, questioningof traditional rules about dress, emphasison simulations and surfaces, and eclecticismin dress |
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Implications of Postmodern Dress |
prosumerism and ambiguity inmeaning |
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Prosumerism |
means that consumer comes up with individual statement and involves creativity, work, and time; emphasis on style as process |
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Ambiguity in Meaning |
coexistence of diverse appearances and making sense of meanings varied appearances; need for negotiation to reach understanding of appearances |
