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59 Cards in this Set
- Front
- Back
primacy of mgmt
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planning must occur before other mgmt
functions can take place |
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planning process
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est. goals, identify problems, find
solutions, decide b/w alternatives, etc. |
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hierarchy of plans
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planning flows in a top-down sequence from overall vision to more specific detailed level of plans
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mission statement
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gives the overall role or purpose of the organization
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goals
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desired end states
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8 Key Results Areas
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market share, productivity, profitability, innovation, resources, worker performance and morale, manager performance and development, social responsibilities
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market share
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the enterprise's proportion or percentage of total sales in a region, country, or the world
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productivity
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output divided by input; determinants include efficiency of labor, technology and capital, and competence of mgmt
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profitability
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(goes beyond dollars) - the benefit resulting from an activity
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innovation
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introduction of things that are new - technology, methods, ideas, and new products and services
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resources
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include capital, physical plant and equipment
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worker performance and morale
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contribute to productivity, product quality, and reputation of organization not only for its goods and services but also as a place to work
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manager performance and development
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deal w/ a critical aspect of the firm - quality of mgmt and continuous availability and updating of managerial competence
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social responsibilities
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include obligation to perform the organization's primary function (e.g. make a profit), but to do so in a way that does not have harmful side effects to society
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WOTS-UP analysis
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weaknesses, opportunities, threats and strengths underlying planning
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strategy
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a broad conception of how to achieve the organization's goals
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long-range plans
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covering a period of more than one year into the future
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operational (action) planning
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provides the detailed plans and assignments of responsibilities and authority required to execute strategic plans
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responsibility
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an obligation to complete a task or achieve some goal
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objectives
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results, attainments, or accomplishments used as the end points for plans and actions (narrower than a goal)
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Mangement by Objective (MBO)
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brings planning process down to the individual; Peter Drucker; judge employee performance on basis of results rather than telling him or her what to do every step of the way
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standing plans
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those that are always in effect
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policy
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standing plan - guides thinking, problem-solving and decision-making (similar to strategies)
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procedure
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standing plan - provides step-by-step guides to action, thinking or decision (e.g. an aircraft pilot's preflight checklist)
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rule
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standing plan - prescribes or prohibits behavior in specific terms
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single-use plans
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intended for specific, one-time purpose or to cover a fixed period of time
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programs
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single-use plans - broad, long-term, covering specified time period (e.g. putting a man on the moon)
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projects
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single-use plans - shorter time span, narrowly focused; bring people together to accomplish a task (e.g. moving furniture)
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budget
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single-use plan - plan for use of resources (usu. along w/ expected results stated in quantitative terms)
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rolling plan
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a long-range plan that is updated periodically and extended again
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contingency plans
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expecting the unexpected; addresses how to reduce the likelihood of the contingencies and how to deal w/ them if they occur
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forecasting
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early step in planning process; est. premises or assumptions on which plans will be based
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premises of planning
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refers to forecasts about the future environment which serve as the assumptions on which planning is based
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economic forecasting
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uses variety of methods to predict general levels of economic activity for a locality, region, country or the whole world
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technological forecasting
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predicting the state of scientific and technological knowledge and the kind of machinery and skills that will exist
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Delphi method
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an approach to technological forecasting; used w/ expert respondents in the field of interest; getting individuals to state their judgments, review them, and make a final judgment about some question
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sales forecasting
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includes the predicted demand for the goods and services provided by the organization; of vital importance for operational and production planning
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expert opinion
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method of sales forecasting; asking marketing executives what they expect will happen
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market research
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asking customers what they think
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statistical methods
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use of regression analysis, or correlations b/w variables, to predict one from the other (e.g. to predict housing starts from marriages)
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3 phases of decision-making
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intelligence (gathering knowledge leading to an understanding of what decision will have to be made, etc.), design (alternative courses of actions are invented), choice (actual decision is made)
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problem-solving
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part of planning process in which problems are defined, understanding of cause-and-effect relationships is acquired, and alternative courses of action are identified
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brainstorming
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creative problem-solving used to generate alternatives
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steps in problem-solving and decision-making
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define the problem, analyze info and try to understand cause-and-effect relations, generate alternative solns, identify criteria, make decision, develop action/contingency plans
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decision criteria
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musts and NTH's ("nice to have's")
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cost-benefit analysis
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any systematic comparison of what a system/program or capital good will cost compared w/ revenues or benefits that will be generated
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decision-making done under 3 conditions
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certainty, risk, uncertainty
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decision-making done under certainty
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outcome or payoff for an alternative has a probability of 1.0 (few real-world examples)
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decision-making done under risk
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probability of event is known or can be estimated - can be assigned a value from 0 to 1.0
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decision-making done under uncertainty
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probability of event unknown, cannot be estimated
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conditional value
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payoff you think would happen under condition of each of the states of nature
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expected value
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conditional value of alternative times probability of state of nature
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payoff matrix
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tabular display of 2 or more strategies or choices; conditional values of each under 2 or more possible states of nature; probabilities of these states of nature, resulting expected values; and total expected value
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states of nature
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future environmental conditions which are listed and assigned a probability in a payoff matrix
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variable costs
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things that vary w/ the quantity of sales
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satisfices
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accepts soln that meets his criteria, not necessarily the best possible soln
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optimizing
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strategy of mythical rational-economic man who knows all
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bounded rationality
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real-world decision-maker has his thinking limited by such things as societal and organizational norms and impracticality of obtaining all possible info about problem or alternatives
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Herbert Simon
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adminstrative man model of decision-making; 3 phases of decision making (Nobel prize winner)
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