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59 Cards in this Set

  • Front
  • Back
primacy of mgmt
planning must occur before other mgmt
functions can take place
planning process
est. goals, identify problems, find
solutions, decide b/w alternatives, etc.
hierarchy of plans
planning flows in a top-down sequence from overall vision to more specific detailed level of plans
mission statement
gives the overall role or purpose of the organization
goals
 desired end states
8 Key Results Areas
market share, productivity, profitability, innovation, resources, worker performance and morale, manager performance and development, social responsibilities
market share
the enterprise's proportion or percentage of total sales in a region, country, or the world
productivity
output divided by input; determinants include efficiency of labor, technology and capital, and competence of mgmt
profitability
(goes beyond dollars) - the benefit resulting from an activity
innovation
introduction of things that are new - technology, methods, ideas, and new products and services
resources
include capital, physical plant and equipment
worker performance and morale
contribute to productivity, product quality, and reputation of organization not only for its goods and services but also as a place to work
manager performance and development
deal w/ a critical aspect of the firm - quality of mgmt and continuous availability and updating of managerial competence
social responsibilities
include obligation to perform the organization's primary function (e.g. make a profit), but to do so in a way that does not have harmful side effects to society
WOTS-UP analysis
weaknesses, opportunities, threats and strengths underlying planning
strategy
a broad conception of how to achieve the organization's goals
long-range plans
covering a period of more than one year into the future
operational (action) planning
provides the detailed plans and assignments of responsibilities and authority required to execute strategic plans
responsibility
an obligation to complete a task or achieve some goal
objectives
results, attainments, or accomplishments used as the end points for plans and actions (narrower than a goal)
Mangement by Objective (MBO)
brings planning process down to the individual; Peter Drucker; judge employee performance on basis of results rather than telling him or her what to do every step of the way
standing plans
those that are always in effect
policy 
standing plan - guides thinking, problem-solving and decision-making (similar to strategies)
procedure
standing plan - provides step-by-step guides to action, thinking or decision (e.g. an aircraft pilot's preflight checklist)
rule
standing plan - prescribes or prohibits behavior in specific terms
single-use plans
intended for specific, one-time purpose or to cover a fixed period of time
programs
single-use plans - broad, long-term, covering specified time period (e.g. putting a man on the moon)
projects
single-use plans - shorter time span, narrowly focused; bring people together to accomplish a task (e.g. moving furniture)
budget
single-use plan - plan for use of resources (usu. along w/ expected results stated in quantitative terms)
rolling plan
a long-range plan that is updated periodically and extended again
contingency plans
expecting the unexpected; addresses how to reduce the likelihood of the contingencies and how to deal w/ them if they occur
forecasting
early step in planning process; est. premises or assumptions on which plans will be based
premises of planning
refers to forecasts about the future environment which serve as the assumptions on which planning is based
economic forecasting 
uses variety of methods to predict general levels of economic activity for a locality, region, country or the whole world
technological forecasting
predicting the state of scientific and technological knowledge and the kind of machinery and skills that will exist
Delphi method
an approach to technological forecasting; used w/ expert respondents in the field of interest; getting individuals to state their judgments, review them, and make a final judgment about some question
sales forecasting
includes the predicted demand for the goods and services provided by the organization; of vital importance for operational and production planning
expert opinion
method of sales forecasting; asking marketing executives what they expect will happen
market research
asking customers what they think
statistical methods
use of regression analysis, or correlations b/w variables, to predict one from the other (e.g. to predict housing starts from marriages)
3 phases of decision-making
intelligence (gathering knowledge leading to an understanding of what decision will have to be made, etc.), design (alternative courses of actions are invented), choice (actual decision is made)
problem-solving
part of planning process in which problems are defined, understanding of cause-and-effect relationships is acquired, and alternative courses of action are identified
brainstorming 
creative problem-solving used to generate alternatives
steps in problem-solving and decision-making
define the problem, analyze info and try to understand cause-and-effect relations, generate alternative solns, identify criteria, make decision, develop action/contingency plans
decision criteria
musts and NTH's ("nice to have's")
cost-benefit analysis
any systematic comparison of what a system/program or capital good will cost compared w/ revenues or benefits that will be generated
decision-making done under 3 conditions
certainty, risk, uncertainty
decision-making done under certainty
outcome or payoff for an alternative has a probability of 1.0 (few real-world examples)
decision-making done under risk
probability of event is known or can be estimated - can be assigned a value from 0 to 1.0
decision-making done under uncertainty
probability of event unknown, cannot be estimated
conditional value
payoff you think would happen under condition of each of the states of nature
expected value
conditional value of alternative times probability of state of nature
payoff matrix
 tabular display of 2 or more strategies or choices; conditional values of each under 2 or more possible states of nature; probabilities of these states of nature, resulting expected values; and total expected value
states of nature
 future environmental conditions which are listed and assigned a probability in a payoff matrix
variable costs
things that vary w/ the quantity of sales
satisfices
accepts soln that meets his criteria, not necessarily the best possible soln
optimizing
strategy of mythical rational-economic man who knows all
bounded rationality 
real-world decision-maker has his thinking limited by such things as societal and organizational norms and impracticality of obtaining all possible info about problem or alternatives
Herbert Simon
adminstrative man model of decision-making; 3 phases of decision making (Nobel prize winner)