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20 Cards in this Set
- Front
- Back
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Slow sales growth |
INTRODUCTION |
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Little or no profit |
Introduction stage |
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High distribution and promotion expense |
Introduction stage |
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Sales increase |
Growth stage |
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New competitors enter the market |
Growth stage |
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Price stability or decline to increase volume |
Growth stage |
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Consumer education |
Growth stage |
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Profits increase |
Growth stage |
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Promotion and manufacturing costs gain economies of scale |
Growth stage |
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Slowdown in sales |
Maturity stage |
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Many suppliers |
Maturity stage |
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Substitute products |
Maturity stage |
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Overcapacity leads competition |
Maturity stage |
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Increased promotion and R&D to support sales and profits |
Maturity stage |
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Market modifying |
Maturity stage modifying strategies |
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Product modifying |
Maturity stage modifying strategies |
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Marketing mix modifying |
Maturity stage modifying strategies |
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Maintain the prduct |
Decline stage |
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Harvest the product |
Decline stage |
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Drop the product |
Decline stage |
