Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
9 Cards in this Set
- Front
- Back
|
Culture:
|
the accumulation of learned meanings, norms, values, beliefs, and traditions shared among members. Cultural knowledge is gained through socialization, experiences, and to a lesser extent, formal education
|
|
|
Habitus
|
When cultural knowledge becomes embodied (naturalized). Habitus is the lens through which you see the world, a gut feeling of what's right/wrong. Expressed through everyday interactions, preferences, tastes.
|
|
|
Schema or Semantic/associative Network:
|
Organized collections of beliefs & feelings a person has about objects, ideas, people, situations, etc. Encode info consistent with an existing schema more readily
|
|
|
Sensation Transference
|
People's perception of something's aesthetic design/packaging are transferred to their perception of the product/service.
|
|
|
Sensory Association
|
Smells/Sights/Sounds strongly linked with a brand and that can elicit a visceral response
|
|
|
symbolic interactionism
|
Symbolic interactionism is the way we learn to interpret and give meaning to the world though our interactions with others.
Self concept is developed through the process of interaction and communication with others |
|
|
Symbolic self-completion
|
those with an incomplete self-definition complete themselves by aquiring and displaying symbols associated with it. Often during times of transition
|
|
|
Self-Product /self-image congruence
|
chose products when attributes meatch aspect of self. It is me or not me., demonstrate values through their purchase behavior.
|
|
|
Ritual
|
set of symbolic behaviors that occur in fixed sequence and that tend to be repeated periodically
|
