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8 Cards in this Set
- Front
- Back
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marketing challenges (6)
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price point validation, message development and delivery, need identification, assess our ability to respond, value proposition creation & positioning, distribution capabilities
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the marketing formula( _ + _ = _)
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effective market position + superior marketing effort = profitability & growth
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positioning to win (4)
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communicate effectively to target customers, understand market to be served, understand target customers, deliver solution in a way superior to competitors
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Marketing Process (6)
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marketing research (steps within), segmentation, target market, value position development & profiling, marketing mix development, message rifling and concentration
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Ansoff Matrix
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existing markets x existing products =market penetration
existing markets x new products = product development new markets x existing products = market development new markets x new products = diversification |
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consumer decision-making process (4)
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initial consideration of options, active consideration and evaluation of options, point of purchase, post-purchase influence,
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benefits of product (5)
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cost, product, service, brand, emotional
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market dynamics - critical analysis* factors (5)
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market clarity and stability, customer analysis, competitor, competitive advantage, culture & business system
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