Chp 13

Front 1

Promotion

Back 1

Communicating information between seller and potential buyer or others in the channel to influence attitudes and behavior.

Front 2

Personal Selling

Back 2

Direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video conference over the internet.

Front 3

Mass Selling

Back 3

Communicating with large numbers of potential customers at the same time.

Front 4

Advertising

Back 4

any paid form of non-personal presentation of ideas, goods or services by an identifed sponsor

Front 5

Publicity

Back 5

Any unpaid form of nonpersonal presentation of ideas, goods, and services.

Front 6

Sales Promotion

Back 6

Promotion activities other than advertising publicity, and personal selling

Front 7

Sales Managemers

Back 7

Managers concerned with managing personal selling.

Front 8

Advertising Managers

Back 8

Managers of their company's mass-selling effort in television, newspapers, magazines, and other media.

Front 9

Public Relations

Back 9

Communications with noncustomers-including labor, public interest groups, stockholders, and the government.

Front 10

Sales Promotion Managers

Back 10

Manage their companies sales promotion effort