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13 Cards in this Set
- Front
- Back
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need recognition |
result of an imbalance between actual and desired states |
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want |
recognition of unfulfilled need and a product that will satisfy |
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Stimulus |
any unit of input affecting one or more of the five senses: sight, smell, taste, touch, hearing |
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internal information
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the process of recalling past information stored the memory |
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external information |
the process of seeking information in outside environment in the memory |
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nonmarketing controlled information |
a product information source that is not associated with adverting or promotion |
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marketing -controlled information Source |
a product information source that originates with marketers promoting the product
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Evoked (consideration set) |
a group of brand resulting from an information search from which a buyer can choose |
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cognitive dissonance |
inner tension that consumer experiences after recognizing an inconsistency between behavior and values or opinions |
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Routine Response |
the type of decision marking exhibited by consumers buying frequently purchased, low -cost goods and services, requires little search and decision time |
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Limited Decision making |
the type of decision marking that requires a moderate amount of time for gathering information and deliberating about a unfamiliar brand in a familiar product category |
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exensive decision marking |
the most complex type of consumer decision marking used when buying an unfamiliar, expensive product or an infrequently bought item, requires use of several criteria for evaluating options and much time for seeking information |
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Culture |
the set of values,norms, attitudes, and other meaningful |
