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10 Cards in this Set
- Front
- Back
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Which is not a popular, acceptable online database for a literature review
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Wikipedia
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The use of existing information in books, articles, and electronic database is known as
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secondary research
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the following is not an example of qualitative research
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-Focus group
-in-depth interviews -open ended survey questions |
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an intercept interview would most likely occur in a
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shopping mall
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an observational technique in a anthropological form is known as
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ethnography
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which is not indicative of a focus group?
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almost exclusively used in media research
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A scale (oftentimes with five points) that probes depth of feeling among respondents is called a
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Likert-type scale
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which of the following is a biased question?
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Do you believe that college bookstores should stop charing excessive prices for textbooks?
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In basic terms, research is a form of speaking to audiences
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false
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objectives are usually stated in terms of
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programs outcomes
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