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73 Cards in this Set

  • Front
  • Back
1905. Rotary offset lithography
ira rubel
Art workers guild formed in
part of the arts and crafts movement
William Morris
print house Morris established
Kelmscott Press in 1889
3 faces that Morris Cut
Chaucer, Golden and Troy
developer of Neon signs in 1910
Georges Claude
designed the first linotype machine in 1886
Otto Mergenthaler
designer of the most distinctive Art Nouveau typeface around 1900
Otto Eckmann
designer for Klingspor foundry and his most famous designed face
Peter Behrens, Behrens Roman
font designed by Morris Fuller Benton
Franklin Gothic
font designed by Frederick Goudy
Copperplate Gothic
font designed by Bertram Goodhue
leading force in Futurism
Filippo Marinetti
designer of the Nueland font, which was made right on the punches
Rudolf Koch
central figure in english revival of calligraphy and letter study
Edward Johnston
Commissioned Johnston to design a typeface for the London underground in 1915
Frank Pick
one of Johnston's students, designer of Perpetua font
Eric Gill
Everything is art/nothing is art
Characterized by technically elaborate, geometric linear designs, and use bilateral symmetry
Art Deco
designer of the Art Deco movement, designer of Peignot
A.M. Cassandre
founder of Bauhaus
Henry Van de Velde
designer of Universal font
Herbert Bayer
big names in the Constructivist movement
El Lissitzsky and Kurt Schwitters
teacher at Bauhaus, designer of Futura in 1927
Paul Renner
Designers of Times New Roman in 1932
Stanley Morrison and Victor Lardent
French type designer who took a stab at a standard system of measurement in type. 1737
Pierre Fournier Le Jeune
the upper and lower case letters of a given design
uppers/lowers, numbers, symbols, punctuation, accents, and small caps that comprise a particular size and weight
all variations of type in all sizes
ending of a stroke with some sort of self-contained treatment
non-serif ending to the stroke of a letter - a ball, swash, ear, spur or hook
Founder of the Arts and Crafts movement. designed fonts as well as home stuff, furnishings, wallpaper and fabrics.
William Morris
designed Nueland and Kabel fonts
Rudolph Koch
Originally a stone carver who designed the font Gill Sans, Johanna, and Bunyan
Eric Gill
Founder of the village press and designer of over 122 fonts including Goudy Old Style
Frederic Goudy
worked cooperatively to design Times New Roman for the Times of London Newspaper
Stanley Morrison
based on swirling curvilinear lines and forms of nature
Art Noveau
founded as a reaction to the shoddy craftsmanship of the products of the Industrial Revolution. Reformation to hand crafting goods from fine quality materials.
Arts and Crafts movement
printed large editions of historical texts in a style reminiscent of Gothic Book design
Kelmscott Press
glorification of the female body married with the interlacing natural ornamentation of Victorianism and a sense of symmetry. Had a sinewy, graceful, curving structure.
Art Nouveau
"Form follows Function" and "Less is more." Believed that fine objects of superior design could be mass produced
Herbert Bayer
created "Universal," a font that tried to fuse upper and lowercase letters into one
post WW2 Zurich based movement with the foundation beliefs that "art was dead, everything was art," challenging the notion of beauty by putting everyday objects into museums (DuChamp). Used type as a medium to design and not to communicate
Netherlands based movement on geometric shapes that was rooted in right angles, rectangles, gridlines, etc.
created an alphabet in the geometric style of DeStijl, omitting all curves and angles in the letters
Theo VanDoesburg
Russian art form after the Bolshevik revolution that produced posters and magazines for the people, as opposed to painting and sculptures. Style often includes objects radiating from a central point, use of geometric shapes and type elements placed on diagonals with circles and angled shapes
flat, pointed, extended, hollowed, rounded
apices (singular - apex)
Which case is easier to read?
the part of a letter that extends above the x-height line is called the ___________
there are ____ picas in an inch
leading is measured from...
baseline to baseline
point size is measured from...
ascender line to descender line
__________ are the version of a font that is slanted 12 to 15 degrees, includes a single-story lowercase, and hooked finials
thicker stroke of a letter
thinner stroke of a letter
term for where the upward pointing angled strokes come together in an A
___________ copy means you have to be aware for rivers that run through the text
the horizontal bar in an H
name of the opening in the lowercase "e"
name of the stroke that encloses an area of a letter
the name of the enclosed area of a letter
term for global kerning
_______________ is when the punctuation is placed outside of the flush left alignment of type
hanging quotes
used in headlines to make lines tight together
negative leading
# of points in a pica
letter combos that need to be tightened due to angled/overhanging characters
kerning pairs
refers to type that is designed to be wider than normal
the downward pointing exterior juncture of two downward angled strokes
art movement based on rectangles, squares and horizontal/vertical lines
interior of the stroke where two angled strokes join together
based on angles and diagonals and circles radiating from a central point
based on the expression of forms moving and twirling around a central point
based on breaking up of the picture plane into many different planes, at the same time