Chapters 11 & 12

Front 1

the ___________ of a font is the description of its physical characteristics, such as the shape of the serif, the relation in stroke weight, and the shape of the terminals.

Back 1

denotation

Front 2

the ______________ of the font is the adjectives that we associate with the font such as romantic, funky, clean, technical, etc., often based on the physical characteristics of the font

Back 2

connotation

Front 3

the ___________ of a font are the cultural associations, that we living in the 21st century, are reminded of when we view a font. (reminds me of the 60's/1920's, looks too much like a hospital, etc.)

Back 3

resonance

Front 4

the type personality is more like the denotation or connotation of the font?

Back 4

connotation

Front 5

list two type considerations when selecting a text font for a piece

Back 5

- the target audience
- space available for copy

Front 6

how should you handle type that goes up the side of a spread?

Back 6

up the left, down the right

Front 7

what determines the visual appearance of the size of a font?

Back 7

the size of the x-height

Front 8

what should you be aware of when working with outlined fonts?

Back 8

outlined fonts look better when filled in, whether it is with a gray or color

Front 9

what are two standard paper sizes in the US?

Back 9

- Letter 8.5''x11''
- Tabloid 11''x17''

Front 10

what are the names of the various weights of paper, from lightest to heaviest?

Back 10

- bond
- writing
- text
- book
- cover
- index

Front 11

which affects readability more, increased point size or increased leading?

Back 11

increased leading

Front 12

what are some of the finishes that are given to paper during the manufacturing process?

Back 12

- gloss
- cast
- matte

Front 13

which paper, coated or uncoated, has a clay finish added to it and goes through the calendaring stacks?

Back 13

coated

Front 14

the __________ is the name of the logo of a newsletter or a magazine

Back 14

Masthead

Front 15

the _____________ is the name of the type that contains the folio of the magazine and journal name

Back 15

Dateline

Front 16

the __________ is the name for the author's credit line

Back 16

byline

Front 17

list the 4 different types of captions

Back 17

- pull quote
- identifier
- narrative
- essay

Front 18

a ___________ is a sentence taken from the text and enlarged in a box

Back 18

pull quote

Front 19

a _________ is type that explains a photo

Back 19

caption

Front 20

a _______ is a bolded word followed by a definition

Back 20

callout

Front 21

the __________ is type that is the second largest on the page

Back 21

subhead

Front 22

list the 3 different initial caps

Back 22

- drop/inset
- hanging
- standing

Front 23

the ___________ is the first two lines of a story set larger or in semi-bold type or all caps

Back 23

standfirst

Front 24

__________ are the name of the line that identifies the creator of artwork or a photo

Back 24

image credits

Front 25

______ is another name for page numbers.

Back 25

folio

Front 26

________________ is the name for a phrase that synopses the text that follows, breaking the text up into comprehendible chunks

Back 26

divider heads

Front 27

______________ are lines of type that appear on every page of a book or magazine

Back 27

running headers and footers

Front 28

_____________ is the name for type that is related to the main article, is set off by itself, but is separated from it and uses a different typeface to describe it

Back 28

sidebar

Front 29

how is the name of a book or movie handled in text type?

Back 29

set in italics

Front 30

how many spaces after a period in text type?

Back 30

just one.

Front 31

give two examples of bad breaks in text copy

Back 31

- orphans/widows
- lines ending in a hyphen (more than 2)

Front 32

How many hyphens in a row at the end of subsequent lines in text copy?

Back 32

two

Front 33

what is the standard size of text fonts in publications?

Back 33

8.5 - 9.5 pt

Front 34

what can designers do to make tables they are working on more readable?

Back 34

subtle coloring of the rows and alternating the colors

Front 35

what can designers do to make the forms they are working on more user friendly?

Back 35

put "Name" "address" etc., under the line provided and give 20 pts of writing space

Front 36

what is the standard order that people read an editorial article?

Back 36

- header
- subhead
- caption
- pullquote
- initial cap/stand first
- divider heads
- text

Front 37

what do we mean by the statement that each level of information should give the reader more details?

Back 37

each level should entice the reader to CONTINUE reading

Front 38

how can hierarchy and appropriateness of type work together in design?

Back 38

to effectively convey the message of the text

Front 39

what is the legibility of the type?

Back 39

the ability to identify certain letters from others

Front 40

what is the readability of the type?

Back 40

the kerning, tracking, leading, etc. of the type

Front 41

what does the graphic designer have more control over, the legibility or the readability of the type? why?

Back 41

readability. graphic designers have control over the kerning, tracking, leading, etc.

Front 42

when do you use hyphens in text?

Back 42

to show breaks in words at a syllable

Front 43

when do you use en dashes in text?

Back 43

to replace "to"

Front 44

when do you use em dashes in text?

Back 44

to show a break in a sentence

Front 45

how does leading relate to line length?

Back 45

longer line -> more leading

Front 46

how does point size relate to line length?

Back 46

longer line -> larger point size

Front 47

what is an optimal line length for readers?

Back 47

1.5 - 2 inches

Front 48

when using shades of gray, how far apart should the percentages be to assure optimum readability?

Back 48

40% - 50%

Front 49

how do paragraph indents relate to line length?

Back 49

longer line -> bigger indent

Front 50

what are prime marks?

Back 50

straight quotes. show a unit of distance

Front 51

how to prime marks differ from curly quotes?

Back 51

curly quotes have a 66 or 99 shape

Front 52

what do you do to a title of a book in text for emphasis?

Back 52

italicize

Front 53

when do you use bold text in copy?

Back 53

for callouts - followed by a definition

Front 54

when setting text type, what is the goal of the designer?

Back 54

create an even tone of gray on the page

Front 55

what does F/L, R/R mean?

Back 55

flush left/ragged right

Front 56

what does F/R mean?

Back 56

flush right

Front 57

what does U/lc mean?

Back 57

Upper/lowercase

Front 58

What does ITC mean?

Back 58

international typeface corporation

Front 59

how many points in a pica?

Back 59

12