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25 Cards in this Set

  • Front
  • Back

Attitudes

global evaluations towards some object or issue

Altruistic Helping

When a helper seeks to increase another's welfare and expects nothing in return

Belief Perseverence

The finding that once beliefs form, they are resistant to change, even if the information on which they are based is discredited.

Cognitive Coping

The idea that beliefs play a central role in helping people cope with and recover from misfortunes

Conformity

Going along with the crowd

Cooperation

When each person does his or her part, and together they work toward a common goal

Coping

The general term for how people attempt to deal with traumas and go back to functioning effectively in life

Downward Comparison

The act of comparing oneself to people who are worse off

Dual Attitudes

Different evaluations of same attitude object, implicit versus explicit

Equality

The idea that everyone gets the same amount, regardless of what he or she contributes

Foot-In-The-Door Technique

Influence technique based on commitment, in which one starts with a small request in order to gain eventual compliance with a larger request

Empathy-Altruism Hypothesis

The idea that empathy motivates people to reduce other people's distress, as by helping or comforting

Forgiveness

Ceasing to feel angry toward or seek retribution against someone who has wronged you

Gratitude

A positive emotion that results from the perception that one has benefited from the costly, intentional, voluntary action of another person

Halo Effect

The assumption that because people have one desirable trait, they also possess many other desirable traits

Expertise

How much a source knows

Labeling Technique

Influence technique based on consistency, in which one assigns a label to an individual and then requests a favor that is consistent with the label

Obedience

Following orders from an authority figure

Public Compliance

Outwardly going along with the group but maintaining a private, inner belief that the group is wrong

Need For Cognition

A tendency to engage in and enjoy effortful thinking, analysis, and mental problem solving

Sleeper Effect

The finding that, over time, people separate the message from the messenger

Trust

A strong belief in the reliability and validity of someone or something

Trustworthiness

Whether a source will honestly tell you what he or she knows

Persuasion

An attempt to change a person's attitude

Yielding

Whether you "accept" the message