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34 Cards in this Set
- Front
- Back
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arbitron
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the company that monitors the ratings of radio stations and there shows
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Nielsen
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The company that monitors the ratings on television
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rating periods
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the short spurts of time where researchers gather data
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sweep weeks
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four week long time frames where nielsen measures the market data... it is conducted four times a year (sweeps
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diary fatigue
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when someone with a written diary grows tired of recording everything they watch and does not make all of the entries
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Set meter
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a devise that is attached to a tv set and will record data when ever the tv is on.
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ScanAmerica
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a three pronged single source system that provided ratings, audience demographic data, and a wand that scans barcodes
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telephone recall
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when researchers call people and ask them to recall what they have watched recently. often data can be unreliable
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behavioral sampling
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measuring the behaviors - turning on the receiver, selecting a station or programs, and turning off the set
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Time sampling
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measures the time people watch tv and finds popular times to watch tv
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number of people smapled
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people do not feel that there is enough people sampled- 15,000 homes to represent 114 million tv homes
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sample frames
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a list that has the name location and other information about everyone in a sample
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multistage area probability sampling
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selects areas to test in order to have all demographics contribute this matches the census.
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sampling error
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the built in uncertainty that arises from all sampling data
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nonsampling error
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arises from mistakes intentional and inadvertent, produces bias
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nonresponse errors
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when people to not submit their information and you loose data
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in-tab sample
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the number of usable responses in a sample
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designated market area (DMA)
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consists of one or two counties that a station is near and is most viewed in
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metro area
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one or two counties around a central city core
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Total survey area (TSA)
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includes 98% of the total market and goes well beyond DMAs
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rating
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percent of people watching a program compared to the population of the whole country
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cumes
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measure of cumulative audience members
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Share
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percent of people who where watching a program compared to the number of people watching tv at the time
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Households using television (HUT)
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YOU KNOW
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demographic breakouts
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divide ratings into subgroups of huge demographics
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hyping
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a practice were stations will use a gimmick to attract more viewers during a sweep
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tampering
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someone influences a sample to go a certain way
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q scores
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a survey that asks certain age groups how they feel about certain programs
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set penetration
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the percentage of homes that have broadcast receivers
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LEAST OBJECTIONABLE PROGRAMING
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LOP
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tuning inertia
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people would not change the channel because they did not have a remote
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web traffic analysis
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looking at user data that comes from there use of a certain website
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photomatics
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video versions of original storyboards
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program analyzer
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used in test group to show how they feel.. now computerized
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