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10 Cards in this Set

  • Front
  • Back

altruism

behavior that is designed to increase another person's welfare, particularly if the behavior does not seem to provide a direct reward to the person who exhibits it.

reciprocal altruism

the mutual, and generally equitable, exchange of benefits between people.

reciprocity norm

a social norm that indicates that if someone helps us, then we should help them in the future, and we should help people now with the expectation that they will help us later if we need it.

social responsibility norm

a social norm that indicates that we should try to help others who need assistance, even without any expectation of future payback.

personal distress

the negative emotions that we may experience when we view another person's suffering.

empathy

an affective response in which the person understands, and even feels, the other person's distress, and when he or she experiences events the way the other person does.

pluralistic ignorance

the belief that others in our environment have information that we do not have.

diffusion of responsibility

the perception that others will take action and therefore we do not need to take action ourselves.

altruistic or prosocial personality

an individual difference variable that relates to the likelihood of helping others across many different situations.

just world belief

the belief that people get what they deserve in life.