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8 Cards in this Set
- Front
- Back
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Primary/Sec. Data
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Prim.- information collected for the first time specifically for a marketing research study.
Sec.- information from previously published or compiled sources. |
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Simple random sample
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Every member of the relevant universe has an equal chance of selection.
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Stratified sample
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Randomly selected subsamples of different groups are represented.
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Cluster sample
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Researches select subgroups from which they draw respondents.
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Convenience sample
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Is a nonprobability sample selected from among readily available respondents.
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Quota sample
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is a nonprobability sample that is divided to maintain the proportion of certain characteristics among different segments or groups as is seen in the population as a whole.
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Observation Method
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Traffic counts, Nelsen television ratings, taping shop habits
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Survey Method
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Focus, group interviews, telephone surveys, online surveys
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