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13 Cards in this Set
- Front
- Back
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Mandate (election)
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Perception of popular support for a program or policy based on the margin of electoral victory won by a candidate who proposed it during a campaign
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Prospective voting
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voting for or against a candidate or party on the expectations of their actions if they win
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Incumbent
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candidates currently in office seeking reelection
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Name recognition
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Public awareness of a political candidate
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Challengers
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a reference to people running against incumbent officeholders
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Franking Privilege
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free use of the US mails granted to members of Congress to promote communication with constituents
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PAC
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Organizations that solicit and receive campaign contributions from corporations, unions, trade associations, and ideological and issue oriented groups and their members, and then distribute these funds to political candidates
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FEC
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Agency charged with enforcing federal election laws and dispersing public presidential campaign funds
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Front end strategy
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Presidential political campaign strategy in which a candidate focuses on winning early primaries to build momentum
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Big state strategy
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Presidential political campaign strategy in which a candidate focuses on winning primaries in large states because of their high delegate counts
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Front loading
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The scheduling of a presidential primary elections early in the year
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Electoral college
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The 538 presidential electors among the states who officially elect the President and Vice President of the United States
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swing States
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states that are not considered to be firmly in the Democratic or Republican column
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